SaaSOptics

MAY 19, 2022

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. What is a Customer Acquisition Strategy? Plain and simple.

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Acquisition Scale Strategy Software Review 59

ProfitWell

JANUARY 6, 2020

Imagine a world in which your customers sell your product for you. You just have to achieve stellar product-market fit. Marc Andreessen, cofounder and general partner of Andreessen Horowitz, put it this way, “product-market fit is when people sell for you.” What is product-market fit? Ideal, right?

Product Marketing 52

Product Marketing Underperforming Technical Team Marketing Advertising 52

Chart Mogul

OCTOBER 3, 2019

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. The design of your product? . Marketing? . What is the Customer Acquisition Cost? CAC stands for customer acquisition cost. Let’s play a little thought experiment.

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Acquisition Underperforming Technical Team Startup Customer Lifetime Value 91

Andreessen Horowitz

APRIL 23, 2024

Rocket Mortgage has 30 years of data around mortgages in different markets. The opportunity is to leverage that trust factor to drive customer acquisition, and it has worked for us. Alex: The other side of the equation on customer acquisition is monetization. For both of you, subscription is a smaller-to-no piece of the story.

Payments 117

Payments Forecasting Payment Services Payment Solutions 117

SaaStr

JANUARY 24, 2024

What should you look for in an Enterprise rep vs. a Mid-Market rep? Solving High Volume, Low Conversion at Lattice Dini Mehta joined Lattice at $3M in revenue when it had just 10 people in seat for Go-To-Market and 7 salespeople. Many founders try to sell a product to everyone in their total addressable market right out of the gate.

Scale 246

Scale Sales Hiring Scaling Revenue 246

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. In this blog post, you’ll learn everything about go-to-market strategies. SaaS go-to-market plans can be used in several use cases.

Strategy 80

Strategy Marketing SaaS Customer Lifetime Value 80

User Pilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions.

SaaS Payments 93

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 93

User Pilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Customer Lifetime Value 86

Customer Lifetime Value Retention Marketing Scale 86

User Pilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.

Marketing 75

Marketing Market Research Branding Scaling 75

Chart Mogul

OCTOBER 3, 2019

The customer acquisition cost can help you create, measure, and improve a business model that will put your business on the path to profitability. The design of your product? After your product/market fit, your business model is the most important consideration if you’re to save your business from the startup graveyard.

Acquisition 52

Acquisition Startup Underperforming Technical Team Customer Lifetime Value 52

Incredo

DECEMBER 3, 2019

Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. And people simply want to treat themselves by getting products and services that they didn’t consider buying during the rest of the year.

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SaaS Payments Payment Solutions Payments Social Media 162

ProfitWell

DECEMBER 9, 2019

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package.

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SaaS Payments Payment Services Subscription Payment Features 61

SaaStr

NOVEMBER 2, 2019

How does Krish think about purely serving the SMB market? Does one have to expand the product line to retain customers? How should this data feedback into your product roadmap and pipeline? * How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise?

Scale 131

Scale SaaS Payments Sales Recruiting Payment Services 131

User Pilot

MAY 8, 2023

As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers. Most challenges that a software company will face fall into one of three categories: product, sales, and business/operations. Why do SaaS companies face challenges?

Software Review 92

Software Review Outsourcing Services SaaS Sales Hiring 92

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Consider the overnight success of a celebrity-owned product.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

OPEXEngine

FEBRUARY 22, 2022

We typically classify SaaS companies in terms of three customer segments, enabling us to better evaluate their needs: Small/Mid-Market (SMM). In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies. SMM SaaS Go-To-Market Strategy.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Number of Platform Downtimes : Your company will be more effective if the SaaS product has low downtimes.

Sales Hiring 92

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 92

Chart Mogul

JUNE 1, 2023

In an uncertain market, customer retention is key. In an uncertain market, customer retention is key. Whether you have annual or monthly subscriptions (or a mix of both), it is common to measure retention over 12 months. High retention is a strong indication of product-market fit. faster than their peers in 2022.

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Retention Metrics Benchmarks SaaS 90

User Pilot

JUNE 14, 2021

Are you looking to build a solid marketing automation strategy and don’t know where to start? In this article, I’ll cover what marketing automation is, how to set up an effective strategy for it, and go over some examples of how to use marketing automation at each stage of the user journey to drive product growth.

SaaS Payments 52

SaaS Payments Payment Solutions Strategy Payment Methods 52

User Pilot

APRIL 23, 2023

Customer acquisition cost estimates the cost of acquiring a new customer to optimize customer marketing efforts. Monthly recurring revenue tracks expected revenue from all active subscriptions to understand business health. Expansion monthly recurring revenue assesses revenue generated from upgrades and add-ons.

Metrics 76

Metrics Customer Lifetime Value SaaS Scale 76

User Pilot

APRIL 3, 2024

Product-led innovation focuses on creating the best product for your customers. Read on to learn all about this product-led growth model. TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth.

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Innovation Payments Strategy Payment Solutions 83

Kellblog

JULY 8, 2020

” Mark’s been a startup CEO twice, selling two companies in strategic acquisitions, and he’s run worldwide sales and channels a few times. Mark’s a seasoned startup executive, he’s go-to-market oriented, and he has some large-company chops that he developed earlier in his career. (DK:

Sales Hiring 139

Sales Hiring Startup Software Review Enterprise 139

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. Loving our podcast content?

SMB 184

SMB Scale Startup Marketplace as a Service 184

The Angel VC

NOVEMBER 29, 2013

At the bottom I noted what these phases usually mean in terms of the stage of your product and company and which funding level it typically corresponds with. In order to succeed you need happy customers who do free marketing for you, otherwise customer acquisition will always be an uphill battle.

Scale 190

Scale Startup SaaS Customer Lifetime Value 190

OPEXEngine

MAY 18, 2021

Just six Cloud companies listed on the Bessemer Nasdaq Cloud Index each are valued at over $100B, and together currently represent a market capitalization well over $1trillion. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and . Usage Fee-Based ARR.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

User Pilot

JANUARY 14, 2023

Continuous product discovery is necessary to keep up with the changes in user and market needs. PMs of successful products build features in response to user needs. Product-Market Fit is a measure of how well your product satisfies your user needs. Product Success Metrics: Retention Rate.

Management 90

Management SaaS Metrics Retention 90

User Pilot

FEBRUARY 25, 2024

Pricing and billing friction – when customers don’t understand the pricing structure or find it difficult to cancel their subscription. Scalability friction – when it’s difficult to upgrade or scale the product to accommodate growing customer needs. Reducing friction fosters product and brand loyalty.

Scale 81

Scale SaaS Onboarding Engagement 81

User Pilot

AUGUST 15, 2021

While customer acquisition is important, if you're unable to keep user engagement up, you've built a leaking house that will drown everyone in it! Customer engagement metrics are how you measure how your customers interact with your brand and product across different touchpoints and channels in their journey.

Engagement 98

Engagement Metrics Scale SaaS 98

Subscription Flow

JANUARY 5, 2024

They are critical for understanding your product’s overall health and areas of weakness, as well as guiding your product decisions. It is critical to measure retention over time or at multiple points in a given period for a successful product marketing campaign.

B2B 52

B2B Metrics SaaS Benchmarks 52

ProfitWell

OCTOBER 10, 2019

First up, a chalk-full Twitter thread by Userpilot’s Aazar Ali Shad on product-led growth, an Appcues x Salesforce launch, plus the Product Marketing Alliance dropping its 2019 State of Product Marketing. Your top subscription news. A product-led tweet storm. customer acquisition cost rising.

Technical Advisors 62

Technical Advisors Sales Recruiting Sales Hiring Customer Lifetime Value 62

Tom Tunguz

JANUARY 31, 2017

Growth shows demand for a product. On the other hand, churn is a huge source of friction and raises questions of product market fit. To maintain the subscription revenue from the existing customer base requires ever greater mountains of cash. Assuming 18 month payback, that’s $15M in sales and marketing spend.

Churn 100

Churn Scale Venture Capital Acquisition 100

The Angel VC

SEPTEMBER 16, 2013

7th DO for SaaS startups Build a repeatable, profitable sales process Sales is a very different animal depending on the stage of your company, the market segment you're going after and on whether we're talking about inbound sales or outbound sales. Be "obsessively focused on getting to product/market fit", as Marc Andreessen put it.

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Scale Sales Hiring Startup Sales 153

Chart Mogul

JANUARY 6, 2022

So, what is a good growth rate for a SaaS subscription business? So, what is a good growth rate for a SaaS subscription business? This is expected, as some startups find product-market fit (PMF) and start scaling, while others keep searching for it. Expansion — Are your subscribers upgrading their subscription?

Startup 52

Startup SaaS Scale Metrics 52

Chargify

APRIL 23, 2019

We found ourselves asking this question in a marketing meeting not too long ago. If you have a clear answer to the first question and a confident ‘Yes’ for the second, then you’ve got problem/solution fit and a hypothesis, and it’s time to start pressure testing your idea,” advises growth marketing consultant Lauren Bass.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

User Pilot

OCTOBER 15, 2023

SaaS conversion rate optimization is important to create the best customer experience that helps lower the customer acquisition cost and increase MRR. They are website visitors to a free trial, a free trial to product-qualified lead (PQL), PQL to paying users, and growth metrics conversion.

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SaaS Payments Payment Methods Payment Solutions Payments 91

ProfitWell

JUNE 15, 2020

Last week, MRR gain spiked to almost +16% because it was the beginning of the month and subscriptions renewed. Salesforce released its “State of Marketing Report,” offering trends from 900 marketers. This report is a quick but mighty read, jam-packed with data and trends to help you optimize your DTC marketing strategies.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

How SaaS Works

OCTOBER 15, 2019

These are the real-world lessons learned from founding a SaaS company from ground zero to growing it all the way to acquisition as well as case studies from other SaaS companies who have both succeeded and failed. Architecting an effective, long running content marketing strategy has proven difficult for most companies.

Content Marketing 45

Content Marketing Marketing SaaS Scale 45