The Marketing & Growth Hacking Publication

FEBRUARY 3, 2019

They expect an end-to-end shopping “experience” and this is where eCommerce subscription has a chance to shine by developing long term relationships with consumers. And subscription eCommerce seems to be the answer. The subscription eCommerce market has grown by a whopping 100% year-over-year for the past five years.

Payment Methods 40

Payment Methods Payments Payment Features Subscription 40

User Pilot

MAY 21, 2024

Customer churn in SaaS is the rate at which customers stop using a service within a set timeframe. A low churn rate suggests strong product-market fit and customer loyalty, whereas a high rate may indicate underlying issues with the product or service. It’s a key metric for assessing customer satisfaction and retention.

Churn 52

Churn Retention Software Review Metrics 52

FastSpring

NOVEMBER 18, 2020

For app entrepreneurs and ecommerce store owners, the battle to be noticed in the marketplace is ongoing. For customers, the process of looking for apps to download usually takes place in one of the four leading app marketplaces; Google Play, Apple App Store , Windows Store, and the Amazon App Store. Is it safe? Let’s go ??.

Payment Methods 142

Payment Methods Payment Solutions Merchant Services SaaS Payments 142

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Facebook Groups are underrated by marketers. Join or Create a Facebook Group.

Social Media 145

Social Media Strategy Marketing Business 145

CustomerSuccessBox

JUNE 20, 2022

It takes several months to recover the CAC (Customer Acquisition Cost) and get to the profitable zone at a unit economics level. Customer success tools stand out in the accelerating marketplace because they can provide outputs according to the requirement at different growth stages and the corresponding strategies for improvement.

Artificial Intelligence 52

Artificial Intelligence Customer Success Software Payment Features 52

Point Nine Land

MARCH 18, 2019

This came to define a new go-to-market strategy for many marketplaces or, as they came to be known, SaaS-enabled marketplaces. In some cases, the SaaS was even given away free in the hope of driving adoption before monetizing on the marketplace.

Marketplace as a Service 50

Marketplace as a Service Payment Features Scale Pricing 50

OPEXEngine

MAY 18, 2021

Just six Cloud companies listed on the Bessemer Nasdaq Cloud Index each are valued at over $100B, and together currently represent a market capitalization well over $1trillion. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and . Usage Fee-Based ARR.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

SaaSHolic

MAY 15, 2023

For startups, the speaker suggests focusing on how AI can drive customer acquisition and go-to-market strategy, while for large companies, creating a vision for AI is important, as well as focusing on infrastructure and skillsets and reshaping governance to deal with security and compliance issues.

Payment Methods 52

Payment Methods Blockchain Artificial Intelligence Payment Services 52

SaaStr

SEPTEMBER 12, 2019

Congratulations you’ve built a product that’s proven itself in the marketplace! After that I went and led go-to-market at Parse. At GitHub, I was in the last 18 months coming into acquisition, which is a nightmare, but I was one of 5 people running the company. billion acquisition more so than GitHub. But it worked.

Investment 101

Investment Underperforming Technical Team Sales Hiring Software Review 101

Intercom, Inc.

FEBRUARY 6, 2020

The story you tell to the market, the competitive moats you build, the pricing models fueling your growth – everything that got you to where you are needs to be reimagined for your new buyer. Analysts estimate that by 2022, global corporate eLearning will grow to be a $30 billion market. Yvonne swiftly flipped this story on its head.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. Loving our podcast content?

SMB 180

SMB Scale Startup Marketplace as a Service 180

ProfitWell

NOVEMBER 7, 2019

On today’s episode, a summation of the Lola summit, HubSpot makes an acquisition that will simplify data synchronization, and Grapevine Logic knows: it takes a village. Your top subscription news. PieSync is an integration platform as a service (iPaaS) specializing in customer data. HubSpot x PieSync. Making time for yourself.".

Sales Recruiting 40

Sales Recruiting Scale Sales Hiring Marketplace as a Service 40

ProfitWell

APRIL 15, 2019

An Intercom Updated Intercom launches new features to class up the customer journey, not least of which is an integration with Chargebee so you can sync subscription info directly into your account, enhance customer support, automate workflows, and convert leads faster. Farm to Table to Mouth via GrubMarket. Worse Than MoviePass?

Sales Recruiting 45

Sales Recruiting Marketplace as a Service Technical Review Subscription 45

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

SaaStr

JULY 9, 2019

Also last year, of the 10 fastest growing Internet penetration markets in the world, 8 of them were in Africa. Most African markets never had a banking infrastructure the like of which we used to here. Finally, and importantly, the market size is tiny. Between now and 2050, another 2.4 billion humans will enter the Earth, and 1.2

Scale 166

Scale Sales Recruiting Scaling SaaS Payments 166

ProfitWell

APRIL 12, 2019

Abby here with the subscription news you need and none of the noise you don’t. Or, if you're a clients-based business, you can classify them by what service you provide, their status, etc. WP Engine and HubSpot partner to streamline digital experiences , giving users the marketing tools they need right in their site portal.

Marketplace as a Service 45

Marketplace as a Service Merchant Services Subscription Payment Features 45

Unbounce

SEPTEMBER 16, 2021

The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. You need to secure space in your market with a relevant keyword while also finding a way to stand out. The Role of PPC in Marketing Strategies. Hop straight to it here :).

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Point Nine Land

MARCH 10, 2020

A strategic analysis after evaluating multiple service marketplaces Over the past few years, I’ve come across a huge number of service (or labor) marketplaces: the countless Uber for X companies, the marketplaces for lawyers, therapists, cleaners, architects, construction workers; you name it. Sounds complicated?

Marketplace as a Service 59

Marketplace as a Service Strategy B2C Systems Review 59

Intercom, Inc.

DECEMBER 13, 2018

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. It’s important to find your niche. They brought 140,000 employees to the platform.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

Stax

FEBRUARY 19, 2024

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. Horizontal SaaS refers to general-purpose software solutions that are applicable across industries and attract a diverse user base.

SaaS Payments 88

SaaS Payments Payment Services Payments Payment Solutions 88

Baremetrics

OCTOBER 24, 2021

For more discussion on this topic, check out the rest of the series on using the dynamic duo of Baremetrics and Stripe to automate the calculation of your customer lifetime value (LTV) , churn , and customer acquisition cost (CAC). Sign up for the Baremetrics free trial and start managing your subscription business right.

Payment Services 97

Payment Services Payment Features Payment Methods Payments 97

How To Buy Saas

DECEMBER 1, 2020

SAAS is also abbreviated as software as a service. With so many SAAS getting visibility in online marketplaces, we found that new saas businesses are struggling hard to make it to the right set of customers. In this saas marketing strategy guide, we are going to tell you everything about saas marketing.

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

OpenView Labs

FEBRUARY 11, 2021

Offering free usage is par for the course as a SaaS customer acquisition strategy. In other words, if customers are purchasing the product only because of price, either you’re in a commodity market or your feature set lacks competitiveness. Creating a marketplace does just that. Most subscription plans have it.

Scale 52

Scale Payment Methods Payment Services Systems Review 52

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. The key here is to keep the cost of customer acquisition down. Entry level application (<$5,000 p.a.). Goal of website.

Business Model 195

Business Model Scale Pricing Payment Methods 195

SaaSOptics

APRIL 7, 2022

However, there are many product-led companies whose freemium offerings are just the tip of their go-to-market iceberg. Does this mean that sales, marketing, and customer success are forced to hang out on the sidelines? A freemium offering breaks down those walls and gives users a clear path to discover your product/service.

Business Model 74

Business Model Payment Features Business SaaS 74

SmartKarrot

JUNE 12, 2020

If you’re in the Software-as-a-Service (SaaS) business, by now you’d know that SaaS is no longer a business luxury – it is everywhere. Therefore, those who want to chart success, definitely need to move from marketing their products to letting the product do their marketing ASAP. The future, clearly, is PLG. Source: Netsuite.

Scale 10

Scale Marketplace as a Service SaaS Technical Review 10

Unbounce

JUNE 16, 2020

I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially With a $60 billion market in which to grow, these companies recognize that smart use of partnership channels can help them scale up while creating a win-win-win ecosystem for the company, the partner, and the customer.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising.

SaaS Payments 243

SaaS Payments Metrics Payment Methods Scale 243

All that Saas

JULY 8, 2021

In this roundup, we are going to talk about some of the best email marketing services and software on the market for effective delivery, automated marketing, and increased outreach & sales. Want to improve your digital marketing? That is why you need to step up your email marketing game in 2021.

Software Review 52

Software Review Marketing Software Scale 52

FastSpring

JANUARY 8, 2019

Marketers sure are good at jargon, aren’t they? Not only do you have to know general business and accounting concepts, but you need to understand online marketing, coding, and conversion terms to monitor and grow your business. Affiliate marketing. Amazon Marketplace. We love talking about our KPIs, ROI, and margins.

Payment Methods 65

Payment Methods Merchant Services Payment Services Outsourcing Services 65

Casey Accidental

OCTOBER 24, 2022

Eventbrite was historically a 50% sales and 50% self-service business. So, as we decided to take a bet on building an intuitive, self-service experience instead of masking user experience issues with human support, we really had to confront Belsky’s product lifecycle for the first time. Sounds expensive.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

SmartKarrot

SEPTEMBER 1, 2022

But as more business companies choose the SaaS (Software as a Service) path, now is a fantastic time to enter this industry. . When working with enterprise clients, you will need a well-developed procedure that can be pitched to VPs and CMOs (Chief Marketing Officer). Another area where quality must stand out is in customer service.

Enterprise 10

Enterprise Outsourcing Services Scale Payment Services 10

SaaStr

NOVEMBER 7, 2019

Romain Huet : Of course, besides the brand I mentioned earlier like, Google, Apple and Facebook, and so on, a lot of marketplaces also like Uber and Airbnb they tend to think of themselves as platform because they have the buyers and the sellers connecting to each other. Let’s start with our five key steps.

Payments 122

Payments Merchant Services Payment Solutions Payment Services 122

ChurnZero

JANUARY 13, 2022

Amir will lead all post-sales functions, helping customers use the full scope of their products and services to unleash the power of CentralSquare in their communities. “Not only have we accomplished major milestones in terms of organic growth, but our acquisitions have made us a force within the compliance industry.

VP of Engineering 98

VP of Engineering Customer Success Outsourcing Services Technical Review 98

Intercom, Inc.

MAY 10, 2018

I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. This creates an acquisition treadmill with built-in natural churn.

Acquisition 224

Acquisition Marketplace as a Service Retention Startup 224

Unbounce

MAY 1, 2019

Software-as-a-Service (SaaS) marketers are among the world’s most talented. As technical infrastructure gets standardized and integrations become easier, more and more tools are entering an already crowded marketplace. Marketing your software has always been a challenge, but this overcrowding makes it all the more difficult.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111

ProfitWell

AUGUST 15, 2019

When developing a pricing strategy so that it fits these requirements, choosing the best pricing tool for your subscription business is vital. The best pricing solution gives you the metrics needed to identify opportunities to grow your subscription business, optimize pricing, and, ultimately, maximize your profit margins.

Pricing 40

Pricing Subscription Payment Features Business 40