Subscription Flow

APRIL 18, 2024

How do you keep increasing your revenue in a marketplace that has reached its point of saturation? Simply put, subscriber engagement is a way of defining the degree of interaction, interest, and outright participation that the subscribers of a business have with the product and/or service that the business is offering.

Engagement 94

Engagement Customer Lifetime Value Revenue Subscription 94

SaaStr

SEPTEMBER 3, 2019

There’s a little bit of work to do still, but you know, tonight the title of my talk is how to make user acquisition practically free. You could be missing all of your metrics, but you know, you’re not the Twitter guys. Uber is a classic marketplace company. It’s a two-sided marketplace.

Acquisition 137

Acquisition Software Review Payment Methods Marketplace as a Service 137

Tom Tunguz

JANUARY 14, 2016

To sustain these growth rates, startups like these require lots of cash because of the customer acquisition payback period, and the more tenuous ones need capital to prove the business model actually works at scale. Imagine regional taxi services, 4 in the US, each with a different app, different labor pools, different terms.

Startup 100

Startup Metrics Transportation Marketplace as a Service 100

OPEXEngine

FEBRUARY 22, 2022

SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. Being “stuck in the middle” drives SMM SaaS companies to invest in one of two strategies. eCommerce Marketplaces.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

SaaStr

SEPTEMBER 12, 2019

Congratulations you’ve built a product that’s proven itself in the marketplace! Ashley Smith, Venture Partner at OpenView provides insight on what investors are looking for in product metrics and growth indicators so you can capitalize on your product’s story for funding. Now I’m investing in that. So, define it.

Investment 100

Investment Underperforming Technical Team Sales Hiring Software Review 100

Baremetrics

SEPTEMBER 16, 2021

What LTV Metrics Show Why You Need to Measure LTV How You Can Measure LTV 6 Ways to Increase LTV for Online Stores 1. What LTV Metrics Show How do you know how much you earn per customer? LTV, or CLV, is the predicted amount a customer will spend on your product or service while they’re your customer. Table of Contents.

Business 97

Business Social Media Marketplace as a Service Mobile 97

Neil Patel

APRIL 9, 2021

Everything we do involves measuring different metrics to see what works and what doesn’t. The industry insights section provides you with data on certain industries, such as healthcare and financial services. You need to know which metrics are important and how they translate into certain actions that get a result. Conclusion.

Scale 125

Scale Social Media Advertising Marketplace as a Service 125

OpenView Labs

APRIL 13, 2020

Are there marketplace dynamics? Depending on your marketplace dynamics, you may need the Marketing team to be closely aligned with the Product team to ensure it is driving new users into the correct half of the marketplace. You can’t afford high acquisition costs. Will paid acquisition work with lower revenue per user?

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

Intercom, Inc.

FEBRUARY 6, 2020

. “The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore. At the helm of Udemy for Business’ customer acquisition machine is their VP of Marketing Yvonne Chen.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

SaaStr

APRIL 30, 2022

Check out this 2018 Europa session with Guillaume Princen, Head of France and Southern Europe @ Stripe, where he talks about the metrics you need to be focused on in your startup. If you don’t have the time to watch the whole session, here are the main metrics you should be mindful of. Customer Acquisition Cost (CAC). &

SaaS Payments 229

SaaS Payments Metrics Payment Methods Scale 229

CustomerSuccessBox

JUNE 20, 2022

In general, this tool offloads the heavy work of tracking and managing all the customer success metrics. It takes several months to recover the CAC (Customer Acquisition Cost) and get to the profitable zone at a unit economics level. It does this by uncovering actionable insights that are used to increase adoption and drive growth.

Artificial Intelligence 52

Artificial Intelligence Customer Success Software Payment Features 52

OpenView Labs

FEBRUARY 11, 2021

And yet it’s often tucked away in a financial update while a medley of product metrics enjoy the spotlight. It needs to be treated as a top-level operational metric that a founder must know and understand. As a founder, you can use this 84 cents to pay salaries, office rent, dividends, or invest in R&D.

Scale 52

Scale Payment Methods Payment Services Systems Review 52

Stax

FEBRUARY 19, 2024

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. This creates an intensely competitive landscape with a higher churn rate, but greater customer acquisition opportunities.

SaaS Payments 88

SaaS Payments Payment Services Payments Payment Solutions 88

Intercom, Inc.

JULY 13, 2018

All future growth hinges on one thing – customer acquisition. While this may sound simple, it can be incredibly challenging to find new opportunities for growth and customer acquisition in an increasingly crowded marketplace. Mobilize your influencers to drive customer acquisition. Want more advice like this?

Acquisition 156

Acquisition Strategy SaaS Payments Payments 156

Sales Hacker

MARCH 18, 2019

He’s responsible for leading all aspects of the company’s customer facing technical resources across sales, engineering, technical account management, professional services, and support engineering. It’s clear that they’re thinking about talent acquisition in all the right ways. Growing the Customer Base.

VP of Engineering 69

VP of Engineering Sales Hiring Scale Technical Review 69

Unbounce

SEPTEMBER 16, 2021

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. Throughout this guide, we’ve been talking as if you’re selling a product or service.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

ProfitWell

MARCH 11, 2020

For years, aggressive customer acquisition strategies have dominated the marketing space. But as cost containment becomes a priority for businesses looking to thrive in the modern digitally-transformed marketplace, keeping existing customers happy and loyal is now a primary concern. We're about to go diving for metrics.

Retention 52

Retention Metrics SaaS Payments Underperforming Technical Team 52

Casey Accidental

OCTOBER 24, 2022

Eventbrite was historically a 50% sales and 50% self-service business. So, as we decided to take a bet on building an intuitive, self-service experience instead of masking user experience issues with human support, we really had to confront Belsky’s product lifecycle for the first time. Sounds expensive.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

Unbounce

JUNE 16, 2020

I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially Over the long term, it can also deliver increased revenue, higher customer lifetime value (LTV), and reduced customer acquisition costs (CAC). especially for SMB SaaS startups. Tom Tunguz, Venture Capitalist at Redpoint.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

SaaStr

NOVEMBER 7, 2019

Romain Huet : Of course, besides the brand I mentioned earlier like, Google, Apple and Facebook, and so on, a lot of marketplaces also like Uber and Airbnb they tend to think of themselves as platform because they have the buyers and the sellers connecting to each other. Let’s start with our five key steps.

Payments 118

Payments Merchant Services Payment Solutions Payment Services 118

User Pilot

MARCH 29, 2024

Finally, decide on your preferred acquisition channels and collaborate with your team for brand activation ideas. Dropbox invests in customer loyalty programs to drive word-of-mouth. Digital marketing : Target potential customers online by attracting them to your online marketplace or website.

Branding 101

Branding Social Media Technical Review Software Review 101

FastSpring

JANUARY 8, 2019

Amazon Marketplace. Selling on the Amazon Marketplace can significantly boost volume through your store. Amazon charges fees on every sale through the Marketplace. A marketing concept where a business offers several related products or services and sells them as one package solution, often at a reduced price. Cross-sell.

Payment Methods 61

Payment Methods Merchant Services Payment Services Outsourcing Services 61

Brian Balfour

JANUARY 4, 2017

I recently wrote about the most common mistakes with CAC (customer acquisition cost) that can derail growth efforts before you even get started because CAC is a metric that's foundational to growth strategy. Making CAC truly useful as an operating metric comes down to segmenting.

Scale 71

Scale Marketplace as a Service Acquisition Content Marketing 71

SaaStr

DECEMBER 10, 2019

WePay CEO Bill Clerico and COO Tina Hsiao discuss how the company went from launch to acquisition. WePay is a payments company for platform businesses like marketplaces, crowdfunding sites & small business software. The day that acquisition closed, we became a 250,000 person company. Want to see more content like this?

Payment Services 133

Payment Services Merchant Services Payment Solutions Payments 133

Sales Hacker

MARCH 2, 2020

You don’t have to be subservient, forfeit your self-respect, or fake enthusiasm about your product or service. In today’s crazy marketplace, new sales strategies are needed to penetrate these big accounts. It’s also changed the way consumers operate in the marketplace. And, you never have to lie!

Scale 141

Scale Sales Hiring Sales Recruiting Payment Methods 141

Intercom, Inc.

NOVEMBER 14, 2019

Kayti argues, “Even in self-service models, there’s a relationship that they’re feeling with your product.” Creating a distinct Customer Success team to manage the post-sale relationship enabled other teams to invest more in the parts of the customer relationship they manage, such as the initial sale and expansion conversations.

VP of Engineering 108

VP of Engineering Customer Success Churn Scale 108

Hitenism

DECEMBER 26, 2016

That’s because the people who are working in the SaaS industry or investing in these businesses are sharing much more of the details about all aspects of growing and scaling a SaaS business. Work backwards from there to get your pricing model and acquisition channels. What animals are you hunting?”

Scale 152

Scale SaaS Marketplace as a Service SMB 152

SaaStr

AUGUST 6, 2019

Tradeshift Buy, which is essentially what we call private marketplaces. Think about it like Amazon or eBay, but instead of being for you and I, it is the Fortune 500 companies of this world that use it, companies like Unilever going and buying [produced 00:04:02] enzymes, ingredients, on our private marketplace technology.

Payment Solutions 146

Payment Solutions Payments Outsourcing Services SaaS Payments 146

Sales Hacker

FEBRUARY 7, 2018

However, in a SaaS model , the customer acquisition team can grow revenue to $1M in year 1. To keep growing at the same growth rate requires a significant investment in the acquisition efforts as depicted in figure 2. Previously they may have only spent $1,000 when buying a SaaS service online. SaaS Growth Rate.

Scale 86

Scale Growth Hacking Scaling Sales Hiring 86

Chargify

AUGUST 17, 2017

Sorry, we’re not trying to bring up that you missed investing in Amazon when it went public. Analyze metrics. We hope analyzing metrics is automatically one of the first things a SaaS company does when dealing with stalled growth, but it also seemed remiss to not include the obvious in this post. Start there.

Scale 53

Scale Sales Hiring SaaS Artificial Intelligence 53

SaaStr

JUNE 16, 2020

Matt Garratt: So for those that aren’t familiar with Salesforce Ventures, we are the strategic investment arm for Salesforce. I was an account executive covering financial services vertical and covering in New York. One is investing in your team, calibrating your operations and then re-qualifying your customers.

Sales Hiring 159

Sales Hiring Scale SaaS Payments Payment Services 159

Sales Hacker

OCTOBER 7, 2021

The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen. Invest in your development internally and externally. are just as critical as understanding the fundamental SaaS metrics such as LTV/CAC, payback, etc. Anita Nielsen. Hang Black.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

SmartKarrot

DECEMBER 18, 2020

Customers are getting more empowered in today’s marketplace. Companies are investing heavily on understanding their likes and dislikes so that they can make informed business decisions. It helps them in creating strategies for customer acquisition, customer retention as well as proactive engagement with the customers.

Social Media 10

Social Media Data Analysis Marketplace as a Service Customer Lifetime Value 10

SmartKarrot

DECEMBER 18, 2020

Customers are getting more empowered in today’s marketplace. Companies are investing heavily on understanding their likes and dislikes so that they can make informed business decisions. It helps them in creating strategies for customer acquisition, customer retention as well as proactive engagement with the customers.

Social Media 10

Social Media Data Analysis Marketplace as a Service Customer Lifetime Value 10

SaaStr

OCTOBER 30, 2020

Prior to founding Outgrow, Randy co-founded VenturePact, an invite-only marketplace that connects companies with trusted software development firms. If that was not enough, Randy is also an investor having invested in the likes of SmartyPal, Nooch, Alie and AirCare Labs, to name a few. Or can you do this in like five other languages?

Scale 191

Scale Sales Hiring Mobile Marketplace as a Service 191