Totango

NOVEMBER 10, 2023

Here are the hottest takeaways from the discussion—and, in our opinion, probably worth considering as we work towards the next generation of customer success. Broker strong C-suite partners (especially with the CFO) Here’s the reality: growth is hard; acquisition is expensive; retention is a cross-functional effort.

Customer Success 98

Customer Success Construction Customer Lifetime Value Leadership 98

User Pilot

JULY 18, 2023

PMs collaborate closely with teams from across the organization, like the engineering team, and liaise with senior leadership. When the product is ready, PMs use customer feedback and product analytics to track product performance and inform its future innovation. This is essential to build a roadmap that drives the product strategy.

Management 98

Management Artificial Intelligence AI Market Research 98

User Pilot

JULY 31, 2023

A PMM needs to be aware of several key metrics and KPIs , including acquisition cost, activation , conversion , NPS , adoption , and customer lifetime value. PMMs need the right tools to help them do their job: project management, team collaboration, customer feedback , analytics, and digital marketing.

Product Marketing 98

Product Marketing Management Marketing Customer Lifetime Value 98

User Pilot

JULY 31, 2023

Approaching experiments in your company can be quite risky and thus hard to justify for your leadership team—especially if you’re new to conversion rate optimization (CRO). Customer satisfaction score ( CSAT ). Customer lifetime value ( LTV ). What A/B testing metrics should you choose? Active users. Churn rate.

Metrics 98

Metrics Customer Lifetime Value User Experience Retention 98

Frontegg

MARCH 17, 2022

Likewise, if the sales team has poor leadership, leads can’t be handled. Besides the operational risks and fragmented approach, SLG tends to focus on the product and not the customer. Customer Acquisition Cost (CAC). These are self-sufficient entities that also help SaaS companies spend less on customer acquisition.

Scale 105

Scale Technical Review Underperforming Technical Team Sales 105

User Pilot

NOVEMBER 27, 2023

TL;DR Product growth is everything you do to increase a product’s value, attract new customers, and boost revenue. Product-led growth is a business strategy that focuses on the product as the primary tool for customer acquisition and retention. What is product-led growth?

Scale 105

Scale Acquisition Strategy Retention 105

User Pilot

JUNE 28, 2023

Both funnels begin with awareness, but the app funnel moves right into acquisition and conversion , while the web funnel takes it more slowly, nurturing the visitor toward retention. Optimize your landing page to drive user acquisition Before you can even begin any in-app communication, you need to make sure users get inside the app.

Strategy 98

Strategy AI Search Marketing Software Review 98

User Pilot

JUNE 16, 2024

Analyze key metrics such as customer acquisition cost (CAC) , customer lifetime value (CLV), and churn rate to optimize marketing strategies and drive customer retention. Work closely with sales teams to develop sales enablement materials, training programs , and competitive battle cards.

Product Marketing 52

Product Marketing VP of Engineering Management Marketing 52

User Pilot

JULY 17, 2023

Product managers lead the entire team and are the product’s champions in front of stakeholders, like customers or senior managers. Navigating the corporate landscape to secure the leadership’s buy-in and resources is a big part of their job. Ability to iterate fast on customer feedback or data insights.

SaaS 98

SaaS Scale Leadership Customer Lifetime Value 98

OPEXEngine

JANUARY 14, 2020

Revenue Acquisition Costs (the Sales and Marketing costs to add new revenue) are paid in advance, but the revenue recognized under GAAP rules, is deferred over the duration of the SaaS revenue stream. SaaS Company Profits Increase as the Customer Life Increases. High-growth SaaS companies are often unprofitable.

SaaS Payments 59

SaaS Payments SaaS Scale Customer Lifetime Value 59

BrightBack

JANUARY 17, 2022

Our mission is to help any subscription business deliver high-performing, multi-channel retention workflows that grow customer lifetime value at scale, with no code required.

Payments 59

Payments Payment Methods Payment Features Payment Solutions 59

CustomerSuccessBox

MARCH 21, 2022

A vision should be such that the customers have a clear picture to understand where the organization is heading towards. Where it is in alignment with the culture, business strategy, and values with the support of the senior leadership. The customer experience comes with the support of all the functions and not just one.

Customer Lifetime Value 52

Customer Lifetime Value Customer Success Retention Acquisition 52

User Pilot

JUNE 12, 2024

Analyze key metrics such as customer acquisition cost (CAC) , customer lifetime value (CLV), and churn rate to optimize marketing strategies and drive customer retention. Work closely with sales teams to develop sales enablement materials, training programs , and competitive battle cards.

Product Marketing 52

Product Marketing Management Marketing Sales Hiring 52

ProfitWell

OCTOBER 10, 2019

an increase in customer demand. customer acquisition cost rising. improvements in customer lifetime value. The sales-led sales approach is mainly focused on cold-emailing, outreach, and cold-calling, while the product-led sales approach is using the product as the main acquisition channel.".

Technical Advisors 62

Technical Advisors Sales Recruiting Sales Hiring Customer Lifetime Value 62

User Pilot

JULY 27, 2023

If you can’t retain customers, your bottom line will suffer. Let’s explore a couple of key reasons it matters: Higher customer lifetime value. The longer you can keep hold of users, the more money they’ll spend on your product – and the higher the lifetime value.

Retention 97

Retention Strategy Management Churn 97

ProfitWell

MARCH 6, 2020

When Autodesk set the goal of moving to a subscription-based business, company leadership knew change was necessary because the company as a whole would be engaging with customers differently.". This acquisition is a good move for Busuu in adding additional solid core features to its offering. And we’re no stranger to this.

Customer Lifetime Value 52

Customer Lifetime Value Social Media User Experience Construction 52

OpenView Labs

JULY 24, 2019

Bottom line, Bain & Company and Harvard Business School estimate that simply increasing customer retention by 5% could increase your profits anywhere from 25 to 95%. According to Econsultancy/Responsys , most companies (44%) remain focused on new customer acquisitions; just 16% report having a greater focus on retention.

Customer Lifetime Value 44

Customer Lifetime Value Sales Acquisition Banking 44

Baremetrics

AUGUST 23, 2021

Do you want to be a serious and sophisticated company that people look up to for expert advice and thought leadership? Achieving a high customer lifetime value (LTV) is crucial. The LTV you aim for should depend on your customer acquisition cost (CAC). Suppose you spend $200 to acquire a customer.

Strategy 104

Strategy Scale Payment Features Software Review 104

Chart Mogul

DECEMBER 8, 2022

This year alone, I shared over 200 curated reads on leadership, growth, pricing, SaaS metrics, benchmarks, and much more. This year alone, I shared over 200 curated reads on leadership, growth, pricing, SaaS metrics, benchmarks, and much more. It lets us estimate customer lifetime value with unprecedented accuracy.

Sales Hiring 52

Sales Hiring SaaS Scale Benchmarks 52

ProfitWell

OCTOBER 23, 2019

an increase in customer demand. customer acquisition cost rising. improvements in customer lifetime value. The sales-led sales approach is mainly focused on cold-emailing, outreach, and cold-calling, while the product-led sales approach is using the product as the main acquisition channel.".

Technical Advisors 40

Technical Advisors Sales Recruiting Sales Hiring Customer Lifetime Value 40

Baremetrics

NOVEMBER 10, 2019

Say, your customer acquisition efforts are starting to pay off, and you need to keep an eye on your Customer Acquisition Cost (CAC). This is where you’d benefit from bringing in someone from your leadership team to keep things up-to-date. . Let’s begin with Customer Acquisition Cost , or CAC.

Deferred Revenue 111

Deferred Revenue SaaS Payments Sales Hiring Payment Services 111

OpenView Labs

MAY 20, 2019

Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC). In fact, the cost of acquiring a customer has gone up by 65% in the past five years, according to a ProfitWell survey of 800 companies. They aren’t alone.

Scale 70

Scale Startup Technical Review Software Review 70

OpenView Labs

JULY 30, 2020

Enables a 10x Customer Lifetime Value (CLV) to Customer Acquisition Cost (CAC). “Most companies don’t fail because of a lack of ideas, innovation or size of market—they fail because they didn’t build a predictable, repeatable and efficient motion around finding and keeping their next customer.”

Technical Review 53

Technical Review Marketing Sales Hiring Systems Review 53

OpenView Labs

MAY 20, 2019

Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC). In fact, the cost of acquiring a customer has gone up by 65% in the past five years, according to a ProfitWell survey of 800 companies. They aren’t alone.

Scale 51

Scale Startup Technical Review Software Review 51

OpenView Labs

MAY 20, 2019

Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC). In fact, the cost of acquiring a customer has gone up by 65% in the past five years, according to a ProfitWell survey of 800 companies. They aren’t alone.

Scale 40

Scale Startup Technical Review Software Review 40

Incredo

NOVEMBER 1, 2019

8 Smart tactics for your SaaS customer acquisition strategy. Focus: Product and Customer Journey. In order for this model to work, both your product and your customer acquisition strategy need to be absolutely frictionless. Focus: Customer Onboarding and Face-to-Face Conversion. SaaS Sales Strategy.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

SmartKarrot

MARCH 8, 2022

Her portfolio is gilded with leadership roles like board director, investor, COO, and P&L owner. An alumna of Yale and Stanford, Allison has contributed to the Customer Success industry as the COO of Gainsight, a prominent customer success company, and a 1B USD unicorn. Daphne Lopes. Donna Weber. Emilia D’Anzica.

VP of Engineering 21

VP of Engineering Customer Success Scale SaaS Payments 21

SmartKarrot

JANUARY 5, 2021

Throughout all his phenomenal pieces of work in the Customer Success domain, Andrew has strategically drafted a brilliant approach towards leveraging Customer Success for business growth. Identified for his 30-Day Leadership Playbook, Nils makes effective Customer Success possible for SaaS start-ups and fast-growing businesses.

VP of Engineering 21

VP of Engineering Customer Success Scale Technical Review 21

SmartKarrot

DECEMBER 16, 2021

A seamless experience will keep your customers coming back, increasing referrals, and customer lifetime value. By prioritizing experience, you save money in the long-term, making each existing customer more profitable and thereby reducing efforts needed for new customer acquisition. WHY do we buy?

Technical Review 11

Technical Review Technology Cost optimization & reporting Customer Lifetime Value 11

Chargify

AUGUST 17, 2017

For instance, if you normally track Customer Lifetime Value (CLV) as a KPI, you may not notice when Customer Acquisition Cost (CAC) drastically increases. Leadership should then make it clear to every department how each employee plays an important role in helping customers succeed with your product.

Scale 53

Scale Sales Hiring Artificial Intelligence SaaS 53

Unbounce

JUNE 16, 2020

I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially With a $60 billion market in which to grow, these companies recognize that smart use of partnership channels can help them scale up while creating a win-win-win ecosystem for the company, the partner, and the customer.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

SmartKarrot

SEPTEMBER 1, 2022

Customer Lifetime Value (CLV): The entire sum of money that a client is anticipated to spend with your company during the course of their agreement with you. Customer Acquisition Cost (CAC): The sum invested in acquiring a new client, typically through marketing and sales efforts. .”

Enterprise 10

Enterprise Outsourcing Services Scale Payment Services 10

SaaStr

FEBRUARY 25, 2020

The other thing that we want to do is we want to increase that customer lifetime value or CLTV because not only is that easier to sell our current customers more than acquiring new customers, but it’s a way of continuing to grow the business at a faster rate even if you’re not adding as many new customers.

Scale 217

Scale Underperforming Technical Team Sales Hiring Software Review 217

SmartKarrot

OCTOBER 26, 2022

Here is an explanation of the six account management best practices for B2B companies: Create consistent customer segments for upselling and cross-selling. The largest and most lucrative segments—those with the potential for the highest customer lifetime value—are what you should focus on from a strategic perspective.

B2B 11

B2B Management Underperforming Technical Team Software Review 11

ChurnZero

SEPTEMBER 28, 2018

Earlier this week we hosted a well-attended webinar on – Customer Education: The Secret to Scale in Customer Success. . In this webinar we learned how to scale your Customer Success efforts and sustain Customer Lifetime Value while increasing brand value and decreasing Support costs through Customer Education. .

Scale 40

Scale Education Customer Success Scaling 40

SmartKarrot

OCTOBER 14, 2020

In all the tasks an AM does, they need to ensure that the company’s customers are finally happy. They have to nurture the relationship with the customers that in turn brings more value to the firm. Few of the tasks they take up towards this end are: Customer acquisition. Salary for Account Manager.

Management 10

Management Technical Review Customer Lifetime Value Customer Success 10

Buffer Resources

JUNE 13, 2024

In this case, focus on conversions and related KPIs, like: Cost per acquisition Customer lifetime value (CLV) Return on investment (ROI) Lead quality How you'll track these metrics depends on the platform where you share your content.   That meant we had to get a little creative to gain traction.

Strategy 100

Strategy Social Media Development Team Review Software Review 100