InsightSquared

MAY 7, 2019

At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC). Contract value: Companies selling subscriptions with larger average contract values also have longer sales cycles than companies selling low priced, low touch subscriptions.

Scale 102

Scale Sales Hiring Metrics Sales 102

User Pilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?

Acquisition 110

Acquisition SaaS Payments Payment Methods Metrics 110

Neil Patel

JANUARY 2, 2021

For this to work well, you’ll need tight integrations between your: Marketing automation tool CRM tool Landing page tool Software trials and accounts Ecommerce accounts Subscription settings Customer support tools Deduplication tools. That’ll easily cost $100K fully loaded with benefits, taxes, and marketing rate compensation.

Scale 145

Scale Marketing Sales Hiring Content Marketing 145

ProfitWell

APRIL 15, 2019

An Intercom Updated Intercom launches new features to class up the customer journey, not least of which is an integration with Chargebee so you can sync subscription info directly into your account, enhance customer support, automate workflows, and convert leads faster. Pricing Page Teardown Goes Live. Worse Than MoviePass?

Sales Recruiting 45

Sales Recruiting Marketplace as a Service Technical Review Subscription 45

Practical Advice on SaaS marketing

FEBRUARY 10, 2012

Free trials can't work without follow-up For a free trial to work, it needs to be part of a overall customer acquisition plan. Free" does not compensate for a poor product that's difficult to learn. For buyers within large enterprises, these other issues may be more important than price. They are under no long term commitment.

Construction 100

Construction Compensation Acquisition Subscription 100

ProfitWell

MARCH 3, 2020

Listen wherever you get podcasts: Your top subscription news. And I lead our function that works hand-in-hand with our portfolio leaders on growth strategies, whether they need help with pricing and packaging or their go-to market strategy, or optimizing conversion in their funnel, we like to be the first resource that they call for help.”.

Sales Hiring 59

Sales Hiring Scale SaaS Payments Payment Services 59

Sales Hacker

APRIL 10, 2018

When we map the number of deals committed against a listed price (ACV), you will notice deals starting to segment around discount levels. Distribution of B2B deals as a function of price (a product of discount and list price). Distribution of B2B deals as a function of price (a product of discount and list price).

SMB 73

SMB Strategy Outsourced Development Marketing 73

Navint

APRIL 3, 2019

While we want our recurring revenue stream to grow “up and to the right” as our companies mature, Navint has found that, at a certain point in time, the business performance can start to unintentionally erode. Exploring : Starts with an idea about launching a recurring revenue business or service line. Growth occurs, sometimes rapidly.

Revenue 45

Revenue Scale Compensation Innovation 45

ProfitWell

JANUARY 27, 2020

Chris began with HubSpot about nine years ago in acquisition. In this case, you’re trying to take a customer’s form of interest and convert that into value, which is subscription revenue. It’s expensive to build a pool business—especially when you consider all the stakeholders, investors, and employees you need to compensate.

Payments 59

Payments Compensation Advertising Pricing 59

SaaStr

OCTOBER 29, 2019

SaaS is about creating long-term value for your customer, and being compensated appropriately for that value as a business. We’re going to talk about matching price to value, and I’m going to share some lessons from my time as both an operator and an investor. Monetization had 4X the impact compared to acquisition.

Payments 100

Payments Pricing Compensation SaaS Payments 100

Baremetrics

MAY 7, 2019

After seriously considering an acquisition offer, Wistia decided to take on $17.3M Taking pre-orders from customers , encouraging annual subscriptions , and even offering lifetime deals are just a few ways to make it work as a bootstrapping purist. Buffer spent $3.3 Bridge round.

Finance 111

Finance Startup SaaS Payments Payment Methods 111

Practical Advice on SaaS marketing

AUGUST 11, 2012

Here's an inquiry from the SaaS Marketing mailbox: Dear SaaS Marketing guy, Do software-as-a- service (SaaS) solutions with a high subscription price per customer have a better chance of success than solutions with a low subscription price? It's the subscription price relative to the cost of acquiring customers.

Acquisition 100

Acquisition Subscription Payment Features Pricing 100

ChurnZero

JULY 12, 2019

The subscription-based business model is rooted in the value your solution offers. The key characteristic of successful companies is the fact that after reaching an ARR of approximately $1m to 1.5m, they witness logo growth without additional acquisition costs or activities. Provide Value. Proving value is linked to success.

Scale 75

Scale Onboarding Customer Success Underperforming Technical Team 75

Incredo

NOVEMBER 1, 2019

maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . better understand Inbound, and learn about major tactics that you can implement, master your SaaS pricing page and increase your conversions. (We And from SaaS sales models to SaaS pricing. SaaS Pricing.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Unbounce

JUNE 16, 2020

I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially Over the long term, it can also deliver increased revenue, higher customer lifetime value (LTV), and reduced customer acquisition costs (CAC). especially for SMB SaaS startups. Tom Tunguz, Venture Capitalist at Redpoint.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

Sales Hacker

JANUARY 13, 2021

All the deal structure parameters will have a direct impact on value and cost, hence price. Therefore, it is essential to define the parameters of the deal structure in advance of price negotiation. The challenge is to develop a pricing model that blends the different value perceptions across all customers. Pricing models.

Payment Solutions 74

Payment Solutions Payments Software Review Enterprise 74

SaaSOptics

MAY 2, 2022

Many traditional sales-led (SLG) companies are introducing product-led tactics, experimenting with low friction, self-serve models to increase customer acquisition. Sales reps can negotiate pricing and put together a custom plan for users/teams whose needs exceed a free trial or entry-level pricing plan. .

Scale 97

Scale Sales Hiring Underperforming Technical Team Sales 97

CustomerSuccessBox

NOVEMBER 9, 2021

This is referred to as “Software as a Service” Imagine that a customer signs for a 24-month subscription, the SaaS vendor will not be able to recognize the revenue of these 24 months when the subscription starts. On the other hand, the cost of acquiring this customer is to be recorded as soon as the subscription starts.

Business Model 52

Business Model SaaS Business Software Review 52

SaaStr

AUGUST 19, 2022

When do you recommend to diversify the distribution channels or the customer acquisition channels for a SaaS? The founders knew one problem, which was how to get billing to work, subscription billing to work on mobile devices, how to get it to work on iOS and Android. This has been very helpful. What’s your point of view?

Scale 211

Scale Sales Hiring Scaling VP of Engineering 211

Kellblog

MARCH 13, 2020

Back in the pre-subscription era, basically all the revenue — save for a little bit of services and some maintenance that practically renewed itself — came from sales anyway. Then the subscription era came along. The first complication was expansion ARR (annual recurring revenue). All basically the same thing.

VP of Engineering 98

VP of Engineering Customer Success Sales Recruiting Acquisition 98

SaaStr

FEBRUARY 21, 2020

Prior to its July 2002 acquisition by Novell, SilverStream was a public company that had reached a revenue run rate in excess of $100M, with approximately 800 employees and offices in more than 20 countries around the world. How should founders think about sales rep compensation? What price points you will you sell at?

Scale 184

Scale Sales Hiring Underperforming Technical Team Sales Recruiting 184

User Pilot

APRIL 26, 2024

The CES metric measures interactions like product usage , feature discovery , subscription upgrades, support tickets, and more. After all, when customers succeed at their job-to-be-done they’re more likely to upgrade to a pricier subscription. Customer engagement score. Customer success can have a huge impact on LTV.

Customer Success 79

Customer Success Customer Lifetime Value SaaS Churn 79

All that Saas

MAY 1, 2021

For influencers, the software asks them to update their profile on it and set the price they want to work on. Payment Tracker: allows the influencers/content creators to set their price, and get paid within 48 hours. Management: manages all the brand’s ambassadors, approves samples, tracks payment, and feedbacks.

Payments 52

Payments Payment Solutions Payment Methods Payment Services 52

Navint

AUGUST 26, 2019

In 2015, Apttus and Steelbrick were the two major Configure, Price, Quote (CPQ) vendors built on the Force.com platform. The acquisition sent shockwaves through the Salesforce ecosystem and vendor community. Prior to the acquisition, Apttus had been positioning for an IPO. In early 2016, Salesforce acquired Steelbrick.

Azure 40

Azure Outsourced Development Scale Finance 40

Kellblog

FEBRUARY 2, 2023

Stock-based compensation (SBC) is increasingly controversial. While staggered boards and poison pills can stave off hostile takeovers, the best protection against an undesired acquisition is a high stock price. Consumption pricing. The bloom comes off the consumption pricing rose. Valuations are down. Bankruptcy.

Software Review 119

Software Review Development Team Review Underperforming Technical Team Scale 119

SaaStr

JULY 1, 2020

I’m looking at it and I’m like, “Who’s got the Wall Street Journal subscription? Patrick Campbell’s got thousands of SaaS companies and pricing and issues. There’s customer acquisition, and then, there’s your existing customers. Let’s cancel it. It’s $9 a month.

Merchant Services 174

Merchant Services Scale Sales Recruiting Sales 174

SmartKarrot

OCTOBER 13, 2022

20% or more of new revenue for the most profitable subscription businesses comes from repeat customers. Expansion attribution is probably not what you should be prioritizing right now if you’re a start-up heavily focused on customer acquisition and retention. Compensation for New ARR/TCV. Sales brain, I suppose.

Customer Success 10

Customer Success Management Revenue Scale 10

Kellblog

JANUARY 2, 2024

PE software acquisitions were at roughly pre-pandemic levels in the first three quarters of 2023, though still well below 2021 and 2022 highs. The bloom comes off the consumption pricing rose. I’ve always felt the famous Warren Buffet quote applies to consumption-based pricing: “when the tide goes out you can see who’s swimming naked.”

AI Search 109

AI Search Technical Review Technical Advisors ChatGPT 109

Sixteen Ventures

DECEMBER 31, 2019

Whether you have a Software-as-a-Service, subscription or membership business or you sell one-off products or services and simply want to do business with your customer more than once, Customer Success should be your driving purpose. Customer Acquisition. Metering / Billing / Payment Process. Customer Acquisition.

Customer Success 136

Customer Success SaaS Payments Payment Solutions Payment Services 136