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The Earlier, the Better: How Customer Success Compounds Your Growth with ChurnZero Chief Customer Officer Alli Tiscornia (Video)

SaaStr

Customer Success isn’t just for established leaders; it also helps growth-stage companies compound their growth through retention, upsell and expansion. ChurnZero Chief Customer Officer Alli Tiscornia explains why earlier is better, and how to build a CS team that scales for the future. When should you start customer success?

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The State of Startup Marketing in 2024 with CMOs of HubSpot and Zapier

SaaStr

Challenges in AI Implementation Companies experimenting with AI in customer support face challenges due to the limitations of current AI technology. The current business model for software companies involves spending a significant portion of revenue on sales, regardless of available tools and automation.

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Why Now is the Time to Invest in Customer Success

Totango

Now, more than ever, you have to take steps to solidify your customer relationships and reorient your business from an acquisition-based operating model to a customer value-focused operating model. Monitoring Customer Health : Stay on top of your customer’s health and update it daily.

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How to Build a SaaS Customer Acquisition Strategy

Baremetrics

Acquiring customers for SaaS is a completely different ball game altogether than, say, for the traditional business models (think: eCommerce, for instance). In the SaaS industry, acquiring new leads through short-term marketing promotions will not cut it--which works as a killer strategy for the eCommerce business model.

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The Real Reason Your Company Invests in Customer Success

Sixteen Ventures

The purpose of Customer Success is not to make customers happy. It’s actually not even to make customers successful. In this simplistic view, revenue from any new customers that come in that quarter wouldn’t be included in NRR for that quarter, but would be in the starting amount for next quarter.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

What Is Customer Acquisition? Customer Acquisition is the process of acquiring new customers in a business. Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. More customers = more revenue.

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What Is Customer Success?

Totango

As competitors become more customer-savvy and customers continue to raise the bar of their expectations, keeping customers happy is no longer the icing on the cake—it is now a main and necessary ingredient for business success, and it comes about primarily through the creation of customer value. CS Defined.