OPEXEngine

JUNE 11, 2020

You hear the terms SaaS, subscription, term licenses and perpetual license software tossed around frequently. We sometimes hear companies call themselves “SaaS” companies, because they sell subscriptions, but they do not host software. The product is hosted by the vendor or a 3 rd party (like AWS).

SaaS Payments 52

SaaS Payments Payment Solutions Subscription Payment Features 52

Baremetrics

DECEMBER 7, 2023

Part 2: How to Automate your SaaS Expenses – Payroll with Gusto and QuickBooks Part 3: How to Automate your SaaS Expenses – QuickBooks Bank Rules Part 4: How to Choose SaaS Billing Software This post – Part 1 – focuses on how to categorize your SaaS expenses properly by using QuickBooks or Xero, and what are the benefits of doing so.

Merchant Services 90

Merchant Services Startup DevOps as a Service SaaS 90

Practical Advice on SaaS marketing

JUNE 3, 2017

When they talk about their websites, I find that marketing people fall into two groups: One group thinks their website is awful. For most B-to-B software-as-a-service (SaaS) solutions, vendors need to work with prospects through a long process with multiple steps. The other group is in the midst of re-doing it. Don’t blame the website.

AWS 100

AWS Social Media Acquisition Subscription 100

Intercom, Inc.

FEBRUARY 13, 2020

And if you think about AWS, if you think about the rise of cloud data warehousing, that is a big technology change and a big game changer for a lot of companies. ” Automating software, not automating people. Here’s Alex on how automation enhances our everyday work: “Automation software doesn’t automate people out of a job.

Scale 181

Scale Marketing AWS Machine Learning 181

Tom Tunguz

AUGUST 25, 2015

The consistency of 14 apps underscores the importance of category creation for SaaS companies creating software for newer workflows, in contrast to those replacing existing products. Sales teams, always looking for an edge, also belong to the early adopter segment and buy CRM and online meetings software. log in exclusively on mobile.

Sales Recruiting 100

Sales Recruiting SaaS Data AWS 100

OPEXEngine

DECEMBER 7, 2021

Dive Brief: Usage-based pricing has grown 32% this year and now 45% of software-as-a-service (SaaS) companies use it all or in part, up from 34%, an OpenView survey shows. It has tended to be used most in infrastructure platforms, like AWS, Google Cloud, and Azure. The survey is based on responses from 600 SaaS companies.

Subscription 52

Subscription Payment Features Pricing SaaS 52

The Angel VC

FEBRUARY 20, 2016

At that point it becomes a lot harder because the next set of customer acquisition channels will likely be much more expensive. This and the fact that almost everybody owns a smartphone today has given rise to new categories which previously weren’t software categories at all because people used pen and paper to get the job done.

Scale 192

Scale Scaling SaaS AWS 192

Sales Hacker

MARCH 29, 2021

As a result, more products are being discovered and sold through online marketplaces, like the Salesforce AppExchange and the AWS Marketplace. Like with other revenue driving tech stacks, a partner tech stack has keystone software as well as best-in-breed solutions that integrate with the main software. Partner acquisition.

Payments 100

Payments SaaS Payments Payment Solutions Payment Services 100

Andreessen Horowitz

APRIL 30, 2024

” Happily, that really happened at the same time that there were seismic changes going on in the software and technology world. I mean, my view all along, once you’ve come to the point of view that your core skill set and asset is as a technology company, that really software is eating the world and is the mode of differentiation.

Payment Solutions 84

Payment Solutions Payments Payment Services SaaS Payments 84

OpenView Labs

JANUARY 29, 2020

Freemium: It’s About Acquisition, Not Revenue. However, freemium is a really potent acquisition model. There are costs and benefits to the model — is the acquisition cost worthwhile for your company? It should get you started on thinking about freemium mechanics in your own software.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

Tom Tunguz

JANUARY 9, 2013

Software has become the differentiator for all these devices because the hardware is indistinguishable to all but the geekiest. Unfortunately, many equipment manufacturers lack the skill set to develop compelling software. As these OEMs face the challenge of building great software, they must choose among three options: 1.

Startup 100

Startup Outsourced Development AWS Marketing 100

OpenView Labs

FEBRUARY 2, 2021

almost exactly a year ago, nobody knew how exactly it’d affect the software industry. Here’s why: PLG is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, retention, and expansion. Content marketing will drive user acquisition. When COVID-19 hit the U.S.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

ProfitWell

SEPTEMBER 10, 2020

Running your own server to handle your customer's valuable data requires a huge investment to match the same level of security and reliability that comes baked into services like Amazon AWS and Microsoft Azure cloud. This means that growth can stagnate even with large acquisition numbers. Finally, we have customer acquisition cost.

SaaS Payments 66

SaaS Payments Trends Merchant Services Payments 66

ChurnZero

AUGUST 11, 2020

Customer retention, along with new customer acquisition, has been challenging for most companies when the pandemic hit. You and I both know how awful it feels to have someone disregard what we say and focus on their end goal instead. The second quarter of 2020 was chaotic.

Retention 97

Retention Strategy Underperforming Technical Team Software Review 97

SaaStr

SEPTEMBER 12, 2019

At GitHub, I was in the last 18 months coming into acquisition, which is a nightmare, but I was one of 5 people running the company. billion acquisition more so than GitHub. Its product drives the acquisition, retention and expansion. We’ve all been through the six months software setups situations, right?

Investment 101

Investment Underperforming Technical Team Sales Hiring Software Review 101

OpenView Labs

AUGUST 8, 2019

Freemium can be an amazing acquisition engine, opening the top of the funnel and halving your customer acquisition costs (CAC) during a period where the industry as a whole sees CAC on the rise. Today, 55% of companies value PQLs, but only 23% of companies have actually begun to track PQLs through their acquisition funnel.

Scale 40

Scale AI Search AWS Acquisition 40

Sylvia Ng

FEBRUARY 17, 2016

At least a Bachelor degree in software engineering. Experience scaling and improving performance on evolving software and web applications. Exceptional proficiency in software engineering. 3+ years of experience in product management, user acquisition marketing or similar fields. BA / BS required. Background in UX.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

Sales Hacker

AUGUST 7, 2020

VP Nokia Software, North America Sales. Sales Manager, SMB New Business Acquisition. BMC Software. Amazon Web Services (AWS). Lucid Software. VP of Software Solutions. Sales Technology. Training & Coaching. Customer Success. Career Development. Jobs and Hiring. Leadership. Amy Appleyard. Andrea Austin.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

SaaStr

MARCH 17, 2023

Buying software has changed significantly over the past 27 years. His first software-buying journey at age 24 involved researching in magazines, calling companies, and receiving demo CDs in the mail. What did software buying look like in the ‘90s? Software was physically shipped to you after purchase.

Marketplace as a Service 222

Marketplace as a Service Software Review Technical Review Azure 222

Practical Advice on SaaS marketing

NOVEMBER 19, 2009

Last week, I listened to a panel of IT professionals share their experience with software-as-a-service (SaaS) and cloud solutions. Not only do the IT folks get an ear-load of grief from users who complain that "IT is deliberately wasting our time with this awful system," but they also bear the burden of supporting these end-users.

Sales Recruiting 100

Sales Recruiting AWS Compensation User Experience 100

SaaStr

MAY 14, 2019

There were still a lot of people that told us we needed to build on premise software. This model of trialing and buying a software that doesn’t make any sense. And when you build your software, you had nothing. And we ran it on own software in someones basement. Zero experience for building software companies.

Cloud 199

Cloud Sales Recruiting Scale AWS 199

Intercom, Inc.

DECEMBER 13, 2018

I saw we had the opportunity to do that in London and to do something that will be new for Facebook, in the same way that AWS was a new business model and product line for Amazon and a bet that paid off very well. Facebook’s never charged for software before, right? It’s about turning companies into communities.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

User Pilot

JANUARY 26, 2024

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Referral schemes are an alternative method for driving customer acquisition. Both free and paid users need on-demand access to support. How do these growth models differ?

SaaS 79

SaaS Acquisition Onboarding Retention 79

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & Customer acquisition. Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. But also generally pretty high CAC, customer acquisition costs. Or maybe ARR, depending on your model. Transcript.

SaaS Payments 243

SaaS Payments Metrics Payment Methods Scale 243

Outseta

AUGUST 23, 2017

It had customer acquisition and revenue targets for existing products, and new lines of business that did not yet exist. Jason Fried and David Heinemeier Hansson, Co-founders of project management software company Basecamp , weighed in on this exact topic in their 2010 book Rework. It was a perfectly detailed path to the promised land.

Forecasting 52

Forecasting Scale Underperforming Technical Team Technical Review 52

Casey Accidental

DECEMBER 11, 2023

Acquisition, retention, and monetization potential of your first product is another reason B2B tends to expand earlier. From a customer acquisition perspective, the companies grew in very different ways too. Pinterest significantly evolved how its core product worked, changing both the acquisition and retention loops over time.

Payments 113

Payments Scale Payment Solutions Technical Review 113

SaaStr

APRIL 24, 2020

John joined Adobe through the company’s acquisition of Omniture in 2009, where he served as executive vice president of marketing, driving all marketing efforts to strategically advance the industry’s largest standalone web analytics business. Harry Stebbings: However, that’s quite enough from me. billion in annual revenue.

Scale 217

Scale Leadership Strategy Technology 217

FastSpring

DECEMBER 21, 2020

My first job in tech was in 1998 as a software developer. How was the experience of going through an acquisition fully remote during a pandemic? Going through the acquisition during the pandemic was a challenge because, I guess, for all the obvious reasons. Describe a favorite memory during the acquisition.

Technical Review 78

Technical Review Development Team Review Software Review AWS 78

OpenView Labs

FEBRUARY 3, 2022

You can find fast-growing software companies in almost any vertical, but there are certain characteristics they all share. As investors, we keep a close eye on customer acquisition cost (CAC) payback. We use it as an indicator that a company has the right fundamentals in place to effectively ramp up customer acquisition.

Headcount 73

Headcount SaaS Compensation Acquisition 73

SaaStr

SEPTEMBER 13, 2020

We’ve all seen AWS and what they’ve done with their platform. If you think of this in the context of software, it’s particularly powerful because for years, we’ve been seeing the visionaries out there promoting this transition. The dark blue bar here is cloud as a percentage of worldwide software spend.

Sales Hiring 166

Sales Hiring Scale Payments Cloud 166

Chart Mogul

DECEMBER 6, 2023

Sarah Kiefer , CMO at Pitch “AI will continue to be a big story, and generative AI will become more and more sophisticated, but software companies will focus more on integrating predictive and optimization AI for ‘co-pilot’ and task automation purposes within their existing products.

AI Search 52

AI Search SaaS Generative AI ChatGPT 52

Andreessen Horowitz

SEPTEMBER 22, 2023

After all, what is the open-ended upside of the company that started out selling CRM software that then turned into Salesforce with over 6 different products? ” —Deputy CISO, AWS “In my career, the deployment of the CrowdStrike Falcon platform was perhaps the easiest global security rollout I’ve seen.”

Travel 115

Travel Forecasting Pricing Scale 115

User Pilot

APRIL 21, 2023

To carry out product analysis, you need to track relevant product metrics , like Customer Acquisition Cost (CAC) and retention rate. Customer Acquisition Cost (CAC) is the average cost needed to acquire a customer. Their choice depends on your goals. You can use it to refine your marketing , differentiation , and pricing strategies.

Underperforming Technical Team 90

Underperforming Technical Team SaaS Onboarding Retention 90

SaaStr

JUNE 1, 2021

There are rules in starting an enterprise software company. In this top-rated session Dharmesh Shah, cofounder and CTO of HubSpot, shares how he and his co-founders broke all of the “rules” and ended up creating an entirely new category of marketing software. I’ve built commercial software products before.

Part-Time VPE 241

Part-Time VPE Technical Cofounder CTO Hire New CTO 241

SaaStr

JULY 20, 2021

It’s a brutal, awful slog in the start. I would say, it’s always good to call out just how awful it is to be a founder, to be an entrepreneur, because that is a unique perspective that you bring to the board room that no one else shares. That sounds like an awful idea,” and then you have to work for it.

Underperforming Technical Team 246

Underperforming Technical Team Sales Hiring AWS Business Model 246

Sales Hacker

JUNE 1, 2020

Many of today’s fastest-growing software companies have something in common — their products can sell themselves. This is part of a phenomenon called Product Led Growth (PLG) , an end-user growth model that relies on the product itself to be the primary driver of customer acquisition, conversion, and expansion. doesn’t it?

Sales Hiring 75

Sales Hiring Scale Headcount Sales 75

Intercom, Inc.

JANUARY 24, 2019

I had done some software consulting. It’s less expensive than it’s ever been in terms of actually getting a product to market, whether it’s leveraging platforms like Salesforce or GCP or AWS or Heroku. So we said, “Hey, why don’t we do that with enterprise software?”

Scale 151

Scale Machine Learning Artificial Intelligence AI 151