Chart Mogul

MARCH 2, 2021

How will the acquisition affect you, your co-founders, investors, and other stakeholders? What will fill the void left by the business you worked hard to build, scale, and sell? Further reading: How to Prepare Your Startup for Acquisition. Are you part of the acquisition package? It might be awful. And if you do?

Startup 52

Startup Acquisition SaaS Scale 52

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & Customer acquisition. Customer acquisition is basically how much do you spend in terms of sales people, sales team, and in terms of marketing to acquire a new customer. But also generally pretty high CAC, customer acquisition costs. Or maybe ARR, depending on your model. Transcript.

SaaS Payments 230

SaaS Payments Metrics Payment Methods Scale 230

Sales Hacker

MARCH 29, 2021

As a result, more products are being discovered and sold through online marketplaces, like the Salesforce AppExchange and the AWS Marketplace. An optimal partner tech stack can improve and scale a partner program by providing higher quality data, better partner engagement, and improved workflow efficiencies. Partner acquisition.

Payments 101

Payments SaaS Payments Payment Solutions Payment Services 101

SaaStr

SEPTEMBER 12, 2019

So how can you leverage that product’s success to obtain the valuation and funding you need to scale? Everyone’s always like, “how did you guys scale so quickly,” and like, everyone loves this product. billion acquisition more so than GitHub. Its product drives the acquisition, retention and expansion.

Investment 100

Investment Underperforming Technical Team Sales Hiring Software Review 100

Andreessen Horowitz

SEPTEMBER 25, 2023

They want to do it, but there are all these hurdles in the way and the price is huge. Ali: This is why we did the acquisition of Mosaic. The Mosaic guys just figured out how to do that at scale for others. Ali: There’s a scaling law. If you’re scaling the parameters up, you have to scale the data with it.

AI 102

AI Enterprise Artificial Intelligence Generative AI 102

OpenView Labs

FEBRUARY 11, 2021

Offering free usage is par for the course as a SaaS customer acquisition strategy. Pricing wars are another source of margin compression. While it’s true that there are no bad margins, you maximize them when your product ranks high on the buying hierarchy of functionality, reliability, convenience, and price.

Scale 52

Scale Payment Methods Payment Services Systems Review 52

SaaStr

MAY 15, 2024

Acquisition costs are dramatically lower for consumer and word-of-mouth distribution can go viral. You need 50M active free users to build a paid business, no matter the price. In B2B, you also have fixed costs, but you can diversify monetization based on tokens or seats, or in the case of AWS, however you like.

Subscription 255

Subscription Payment Features B2B Mobile 255

Andreessen Horowitz

SEPTEMBER 22, 2023

When you go public, your company’s performance suddenly has a real-time scoreboard: your stock price. It’s easy to think that high growth can make up for a low stock price, especially for founders at fast-growing late-stage startups that are still burning cash. They’re a disaster.” In Crowdstrike’s case, it did.

Travel 105

Travel Forecasting Pricing Scale 105

SaaStr

JUNE 1, 2021

On a scale of 1 to 10, I’d give it a 7, if you round up from 6.3. One of the challenges with that, one of the requisites, in order to start charging money, is you have to come up with a price. At the time we had to make the pricing decision, we didn’t have the six MBAs yet. ” “Yep, we need a price.”

Part-Time VPE 214

Part-Time VPE Technical Cofounder CTO Hire New CTO 214

SaaStr

AUGUST 26, 2022

I just thought that if there was anybody left at the end of day two that had anything they wanted to talk about, scaling SaaS, fundraising, hiring, anything, and I could be helpful, we could do a little extra Q&A. What’s their acquisition channel? Attendee 12: A challenge when scaling up: I just got an email from a prospect.

Sales Hiring 198

Sales Hiring Scale Sales Recruiting Scaling 198

Mucker Capital

APRIL 6, 2023

If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. You engage the marketing team and you do a lot of acquisition and people are coming. The pricing for SaaS is much more complicated. The other dimension you need to think about is the product complexity.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

APRIL 24, 2020

327: John Mellor is Chief Strategy Officer @ Domo, the company that allows you to leverage BI at scale to empower your team with data. John Mellor is the Chief Strategy Officer at Domo, the company that allows you to leverage business intelligence at scale to empower your team with data. Loving our podcast content?

Scale 214

Scale Leadership Strategy Technology 214

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. While that’s the case, paid advertising was always a key—and highly effective—component of Buildium’s customer acquisition strategy.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

OpenView Labs

JUNE 25, 2019

Collectively, these expenses are referred to as Customer Acquisition Costs, or CAC for short. A high figure is a signal you’re spending too much on customer acquisition, a low number the opposite. Conversely, if your CAC payback is six months but you churn most of your customers by month three, you’ll never recoup acquisition costs.

Scale 40

Scale Development Team Review Software Review Benchmarks 40

OpenView Labs

MAY 5, 2021

Related podcast episode: How MongoDB Scaled Their Open-Source Product with a Bottom-Up and Top-Down Sales Motion. However, a good question to ask yourself when considering the reduced friction is: Could you get the same benefit with a scaled-back, freemium offering? Your destiny will likely be influenced by your community.

Business 52

Business SMB Scale DevOps as a Service 52

SaaStr

JULY 1, 2020

Patrick Campbell’s got thousands of SaaS companies and pricing and issues. There’s customer acquisition, and then, there’s your existing customers. We can save companies $100,000 on their AWS bill. Everybody wants to save $100,000 on their AWS bill right now. He’s going to tell you what they see.

Merchant Services 174

Merchant Services Scale Sales Recruiting Sales 174

SaaStr

AUGUST 20, 2019

In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process. I’m Sameer Dholakia, CEO of now Twilio SendGrid as of Friday after our completed acquisition.

Scale 132

Scale Acquisition Scaling Sales Hiring 132

Unbounce

JULY 30, 2019

November and December are all about volume, so every dollar you can save when it comes to your cost-per-acquisition can have a significant impact on your bottom line. A mystery box takes an awful lot of the pressure off visitors looking for a meaningful gift. Do I have to remove the price tag?), Jonathan Naccache, Webistry.

Scale 111

Scale Branding Underperforming Technical Team AWS 111

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. I started my career in tech sales 4 years ago as a SDR and have since scaled two SDR teams. What you do matters, but character matters more.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 70

Scale Startup Technical Review Software Review 70

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 51

Scale Startup Technical Review Software Review 51

OpenView Labs

MAY 20, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Those on the front lines know that more competition means greater saturation of traditional marketing and sales channels, increasing customer acquisition costs (CAC).

Scale 40

Scale Startup Technical Review Software Review 40

SaaStr

OCTOBER 25, 2019

Pricing? * I do want to dig in there, because you were such a transformational moment in Twitter’s trajectory, and so kind of diving in there and really starting on the people side, I’d love to hear what were your biggest lessons on how to hire successfully at such scale? How does it impact messaging and brand?

Sales Hiring 108

Sales Hiring Sales Recruiting Scale Underperforming Technical Team 108