SaaStr

NOVEMBER 24, 2021

Pothole #5 – Prioritizing Revenue Acquisition Ahead of Customer Value Creation. It can be tough to know the answer to that question, but the indicators should be focused more on the retention side over the acquisition side. . Pothole #4 – Promoting Your Best Salesperson to Manager. When should you scale?

Sales Hiring 253

Sales Hiring Scale Compensation Sales 253

Clouded Judgement

JUNE 9, 2023

Every week I’ll provide updates on the latest trends in cloud software companies. Very healthy new business (new customer) acquisition. They were also more constructive on cloud optimizations bottoming. Subscribe now Share Clouded Judgement Leave a comment Follow along to stay up to date!

Trends 130

Trends Cloud Azure AWS 130

Clouded Judgement

MARCH 22, 2024

Every week I’ll provide updates on the latest trends in cloud software companies. And once a customer has paid back the initial acquisitions costs to acquire it, all future streams of revenue can loosely be described as a cash flow annuity. Subscribe now Share Clouded Judgement Leave a comment

AI 190

AI Cloud Revenue Technical Advisors 190

SaaStr

AUGUST 2, 2019

And Salesforce doesn’t seem to screw up its bigger acquisitions. Mulesoft, ExactTarget, Commerce Cloud/Demandbase, etc. That’s not Twilio growth, but it’s awfully strong. are all doing well.

AWS 136

AWS Acquisition Cloud Payment Features 136

SaaStr

SEPTEMBER 13, 2020

373: Bessemer’s 5th Annual State of the Cloud Report returns for a definitive look at the cloud industry today. We want to take you through the cloud journey over the last several years. Now, the cloud index fell along with it. If you go back to before 2014, what you see is the power of the cloud.

Sales Hiring 229

Sales Hiring Scale Payments Cloud 229

SaaStr

AUGUST 20, 2019

In this session, Anna and Sameer will highlight SendGrid’s journey from growth stage through acquisition and why focusing on people and culture is mission critical to success as a company goes through the scaling process. I’m Sameer Dholakia, CEO of now Twilio SendGrid as of Friday after our completed acquisition.

Scale 150

Scale Acquisition Scaling Sales Hiring 150

User Pilot

MAY 27, 2025

How to use it: Break the complete user journey into stages: Acquisition, Onboarding, Activation, and Retention. Assign trackable events to each stage, such as “Account Created,” during the acquisition stage. Engage users seamlessly across platforms with Userpilot.

Mobile 96

Mobile Retention Payment Features Onboarding 96

Intercom, Inc.

FEBRUARY 13, 2020

And if you think about AWS, if you think about the rise of cloud data warehousing, that is a big technology change and a big game changer for a lot of companies. “So we’ve seen companies who have basically re-centralized their data into cloud data warehouses, and that is the source of truth.

Scale 181

Scale Marketing AWS Machine Learning 181

SaaStr

JULY 1, 2020

There’s not that many people that have been the first salesperson in to managing a global footprint at a cloud leader. There’s customer acquisition, and then, there’s your existing customers. We can save companies $100,000 on their AWS bill. Everybody wants to save $100,000 on their AWS bill right now.

Merchant Services 253

Merchant Services Scale Sales Recruiting Sales 253

OpenView Labs

DECEMBER 15, 2020

In February 2020, the public cloud market surpassed a $1 trillion market cap, with a 45% growth rate, as reported in Bessemer Venture Partners’ 2020 State of Cloud report. This data revealed a clear picture of where cloud marketplaces are heading in 2021. Here’s what we learned. . What’s accelerating this marketplace movement?

Marketplace as a Service 64

Marketplace as a Service Cloud Scale VP of Engineering 64

User Pilot

APRIL 2, 2025

For instance, marketing focuses on user acquisition, whereas product looks at feature adoption. Userpilots data is fully encrypted and stored with SOC-compliant vendors like Amazon AWS and Google Cloud. Userpilots real-time analytics let you track behavior, feature usage, and engagement trends across web and mobile in one place.

Mobile 66

Mobile Underperforming Technical Team Onboarding AWS 66

Teamgate

JUNE 11, 2025

is a powerful cloud observability platform that helps us monitor our infrastructure and applications in real time. Sara Cowie, Head of Customer Acquisition at Syncano , emphasizes the importance of these features: “Uptime and performance are vital to us. “Middleware.io ” – Tatevik H.,

Scale 52

Scale Payment Solutions SaaS Payments Payments 52

Practical Advice on SaaS marketing

NOVEMBER 19, 2009

Last week, I listened to a panel of IT professionals share their experience with software-as-a-service (SaaS) and cloud solutions. Not only do the IT folks get an ear-load of grief from users who complain that "IT is deliberately wasting our time with this awful system," but they also bear the burden of supporting these end-users.

Sales Recruiting 100

Sales Recruiting AWS Compensation User Experience 100

How To Buy Saas

MAY 21, 2025

From cloud-based SaaS solutions to on-premise enterprise software , businesses worldwide are leveraging ATS technology to build efficient, fair, and scalable hiring pipelines. Table of Contents Cloud-Based vs. On-Premise ATS Solutions The Top 10 Applicant Tracking Systems for 2025 1. GDPR for data privacy in Europe).

Systems Review 52

Systems Review Sales Recruiting Sales Hiring Technical Review 52

User Pilot

MARCH 5, 2025

Salesforce pricing Salesforce offers several product categories, each with unique pricing, but Ill focus on the service cloud since its more relevant to this article. Features and functionality Adobe Experience Cloud empowers teams to deliver personalized experiences across various digital touchpoints. Criterion Does It Deliver?

Software Review 52

Software Review Engagement Software Scale 52

Sales Hacker

MARCH 29, 2021

As a result, more products are being discovered and sold through online marketplaces, like the Salesforce AppExchange and the AWS Marketplace. If you look at the 10 largest SaaS companies and the five leading cloud providers , for example, 14 out of the 15 have hundreds or thousands of technology and channel partners.

Payments 111

Payments SaaS Payments Payment Solutions Payment Services 111

User Pilot

JULY 14, 2024

Here’s a quick rundown of their key tasks: Data Acquisition and Sorting : They help gather information from various sources like sales figures, customer surveys , and in-app behavior. Cloud technologies (bonus) : Familiarity with cloud platforms like AWS or Azure can give you an edge in the job market.

Artificial Intelligence 98

Artificial Intelligence Business Payments Sales Recruiting 98

ProfitWell

SEPTEMBER 10, 2020

Gartner is estimating that the cloud services industry as a whole will outpace the growth of overall IT services by a factor of three, with SaaS making up $143.7 28% of IT spending will shift to the cloud by 2022. Gartner is also predicting that nearly a third of IT spending will shift to the cloud by that same year.

SaaS Payments 66

SaaS Payments Trends Merchant Services Payments 66

Sales Hacker

AUGUST 7, 2020

Sales Manager, SMB New Business Acquisition. Cloud Solutions Executive. Amazon Web Services (AWS). Regional Vice President – Marketing Cloud, Enterprise Sales. Cloud Adoption Solutions. Head of Sales – SMB New Business Acquisition. President & Co-founder. Goose & Gander. Ashley Roberts.

VP of Engineering 130

VP of Engineering Sales Recruiting Sales Hiring Payment Services 130

BetterCloud

MAY 6, 2024

Emerging from our survey in no particular order: Adobe Creative Cloud : A powerhouse suite offering design tools for graphic design, video editing, web development, and photography. Amazon Web Services (AWS) : A leader in cloud computing, offering a wide array of services for storage, databases, networking, and more.

Outsourced Development 52

Outsourced Development SaaS AWS Web Development 52

Baremetrics

DECEMBER 7, 2023

You’ll need Cost of Revenue to calculate your Gross Margin, which in turn you need to calculate Customer Lifetime Value (LTV), Customer Acquisition Cost (CAC) Payback Time and to understand your company’s unit economics in general. In QuickBooks, add “Marketing” account as a subaccount of Sales & Marketing.

Startup 90

Startup Merchant Services DevOps as a Service SaaS 90

OPEXEngine

DECEMBER 7, 2021

It has tended to be used most in infrastructure platforms, like AWS, Google Cloud, and Azure. Companies with the best net dollar retention (NDR) and customer acquisition costs (CAC), two other closely watched SaaS metrics, also tend to rely on usage-based pricing. But that has been changing. Closely watched SaaS metrics.

Subscription 52

Subscription Payment Features Pricing Venture Capital 52

Sales Hacker

SEPTEMBER 29, 2020

We went through an acquisition and we got bought. I got into the game there, obviously went through the acquisition, that’s how we came up with the idea for the company. I got the infrastructure, I got the AWS bill, don’t worry about it. Rob May being the founder and CEO of the company, and a great mentor for me.

Scale 117

Scale CTO Hire CTO Coach Scaling 117

OPEXEngine

JUNE 29, 2020

Think of it this way: most SaaS companies have high customer acquisition costs, as you have to invest heavily in sales and marketing in order to realize high growth. Read on to find out more! How does the Rule of 40 work? The Rule of 40 essentially reflects the tradeoff between growth and profit. What if your business has a low growth rate?

Benchmarks 52

Benchmarks SaaS Sales Hiring Scale 52

OpenView Labs

FEBRUARY 11, 2021

Offering free usage is par for the course as a SaaS customer acquisition strategy. For example, when coming to a cloud vendor, deciding to be vendor agnostic at the time of product design ensures you aren’t tied down to AWS, Microsoft Azure, or Google Cloud. The signature of such compressions is that they are short term.

Scale 69

Scale Payment Methods Payment Services Wireless 69

OpenView Labs

MAY 5, 2021

On-premise (or “cloud-prem”) is still a thing. These days, on-premise deployments commonly come in the form of businesses running their own VMs in a cloud IaaS environment. The cloud-managed services attract the lower end of the market and make it possible for these businesses to address the SMB/mid-market segments.

Business 64

Business SMB Scale DevOps as a Service 64

OPEXEngine

JUNE 11, 2020

SaaS companies have to focus both on new customer acquisition as well as retaining and delighting customers throughout the customer relationship. The product is hosted by the vendor or a 3 rd party (like AWS). In addition, it affects cash flow. It changes sales and marketing organizations and their execution.

SaaS Payments 52

SaaS Payments Payment Solutions Subscription Payment Features 52

User Pilot

JULY 28, 2024

Data scientist’s main responsibilities The three responsibility pillars of a data scientist encompass Data Acquisition and Engineering, Data Analysis and Modeling, and Communication and Collaboration. Data acquisition and engineering: Data Extraction : SaaS products generate a ton of user data. Tableau, Power BI).

Data 52

Data Technical Review Machine Learning Artificial Intelligence 52

Chart Mogul

DECEMBER 22, 2021

Cloud destinations (coming soon) — we are in process of adding the ability to export your MRR movements data from ChartMogul onto the cloud. We will support exports to Amazon S3, Microsoft Azure Blob, and Google cloud storage. This year, we also migrated ChartMogul to AWS cloud.

Software Review 52

Software Review Systems Review Payment Features PayPal 52

Andreessen Horowitz

APRIL 30, 2024

Think about the ascendancy of the cloud in terms of technology environments. But by the time I left and retired last summer in 2023, we were actually a top-quartile software company by revenue in terms of cloud SaaS if we had been listed just in the public markets in the U.S. for cloud SaaS software at Global Payments.

Payment Solutions 81

Payment Solutions Payments Payment Services SaaS Payments 81

SaaStr

JUNE 19, 2025

ARR data cloud leader is adapting to AI disruption, the evolution of technical sales, and what it really takes to build strategic partnerships that scale. Separate Teams for Land vs. Expand : Snowflake completely separates new customer acquisition from account growth teams. This unique relationship reveals how the $4.5B

AI 263

AI DevOps as a Service Scale Outsourced Development 263

User Pilot

JULY 14, 2024

Bonus points : Experience with cloud platforms (AWS, Azure, GCP). Data scientist’s main responsibilities The three responsibility pillars of a data scientist encompass Data Acquisition and Engineering, Data Analysis and Modeling, and Communication and Collaboration. Experience with data visualization tools (e.g.,

Data 52

Data Technical Review Artificial Intelligence Machine Learning 52

SaaStr

JUNE 1, 2025

The Infrastructure Math Is Unprecedented The Capital Intensity Is Off The Charts: Big Six tech CapEx: $212B annually (63% YoY growth) Microsoft AI business: $13B run-rate (175% YoY growth) NVIDIA data center revenue: $39B quarterly (78% YoY growth) Amazon AWS CapEx as % of revenue: 49% (vs. The Scary Part: Energy consumption is exploding.

AI Search 259

AI Search AI CTO Hire ChatGPT 259

Outseta

AUGUST 23, 2017

It had customer acquisition and revenue targets for existing products, and new lines of business that did not yet exist. What would happen is one of the development guys would come to me and say ‘We need more cloud hosting servers, I think we should use these, can we do it?’ The plan included budgets for each department, each year.

Forecasting 52

Forecasting Scale Underperforming Technical Team Technical Review 52

Full Session

NOVEMBER 27, 2024

Google Analytics is a website analytics tool that provides comprehensive reports on traffic and user acquisition, behavior flow, and ecommerce performance. Integration with data sources : Connect to a variety of data sources, including databases, spreadsheets, cloud services, and big data platforms.

Software Review 52

Software Review Software Technical Review Systems Review 52

Full Session

NOVEMBER 27, 2024

Google Analytics is a website analytics tool that provides comprehensive reports on traffic and user acquisition, behavior flow, and ecommerce performance. Integration with data sources : Connect to a variety of data sources, including databases, spreadsheets, cloud services, and big data platforms.

Software Review 52

Software Review Software Technical Review Systems Review 52

SaaStr

MAY 14, 2019

The cloud’s biggest days are yet to come. The rise of the public cloud is driving a massive replatforming of the tech stack and customer experiences for every company. Like the notion, was cloud going to be the future? This cloud thing isn’t a certain thing yet, etc, etc. What’s next? Mikkel : Sunshine.

Cloud 238

Cloud Sales Recruiting Scale Sales Hiring 238