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70% of Pipeline from Marketing Comes From Just 4 Things

SaaStr

What they learned: Marketing drives 48% of pipeline across B2B companies. SEO is undergoing the biggest change, but it’s still in the Big 4 Here. SEO is undergoing the biggest change, but it’s still in the Big 4 Here. SEO may not be the same, but is still works. Sales drives 33%. And Partners and Channel 15%.

Scale 288
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A Founder’s Guide to Building and Scaling Marketing Channels: Lessons from Datadog’s CMO and First Marketing Hire

SaaStr

He came to SaaStr Annual to share his top learnings scaling Datadog’s GTM. Alex Rosenblatt, CMO at Datadog who joined as their first go-to-market employee and stayed for over eight years, learned this lesson the hard way. And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!!

Scale 241
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How to Get Your First 1,000 Followers Across All Major Social Media Platforms: The Ultimate Guide

Buffer Resources

Since you’re starting from scratch, you have to begin to understand your audience, learn the algorithm and, perhaps most importantly, build up some consistency. To nail TikTok SEO , it’s beneficial to have a hyper-specific niche — you can create content series around it and become a thought leader on the topic.

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The Journey from Freemium to PLG to SLG: Key Learnings from Dropbox, Salesforce and Vimeo

SaaStr

The “SaaS Era” – Online trials, SEM/SEO, inside sales GTM 3.0: The post The Journey from Freemium to PLG to SLG: Key Learnings from Dropbox, Salesforce and Vimeo appeared first on SaaStr. The Evolution of Go-To-Market (And Why It Matters) Let’s break this down into three distinct eras: GTM 1.0:

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SaaStr Live: How Wiz’s CMO Built a $32B Marketing Machine (Without Any Marketing Experience)

SaaStr

When they lose a deal, AEs are trained to say “we’d love to learn more” rather than anything defensive. Deep, high quality technical content still wins : While AI floods the market with shallow SEO content, Roz doubles down on complex, hands-on security challenges (CTFs) that require real expertise to create.

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How to Write a Blog Post: A Full Breakdown of How We Do it at Buffer

Buffer Resources

  A lot of my articles begin with a dive into Ahrefs, a powerful SEO tool we use on the Buffer team to identify primary and secondary keywords to target. Once edits are made and implemented, I’ll revisit Surfer if the post is SEO-focused to check the content score and make necessary adjustments.

AI Search 107
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Re-Designing Your SEO Career — Whiteboard Friday

The Moz Blog

SEO coach Tazmin Sulliman shares her four-step framework for redesigning your career with authenticity. Learn how to set achievable goals, manage stress with her BRAVE technique, and celebrate your wins along the way. Rememberyou're not starting from scratch, you're redesigning with purpose!