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As You Scale, About Half Your Team Will Be in Sales and Marketing

SaaStr

Sales-driven SaaS startups end up with about half their headcount in sales and marketing. Sales doesn't. — Jason BeKind Lemkin (@jasonlk) February 17, 2022. Then, it sneaks up on you again as you scale and you realize you need to have about 1.5x-2x Software itself and other departments get leverage.

Scale 344
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The Sales Playbook for 2022: A Deep Dive with Brendon Cassidy + Jason Lemkin

SaaStr

The other day Brendon Cassidy, the first head of sales at LinkedIn and the first VP of Sales at $10B Talkdesk, Adobe Sign / EchoSign, and more — and now co-CEO of Cosell — and I caught on what’s changing in the Sales Playbook for 2022. An interim VP of Sales can work — if it’s done right.

Scale 324
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15 Ways to Help Your Sales Team in 2022

SaaStr

2022 — the year we’re now in the New Normal. A few ideas on how to help the sales team make this your best year so far: Hire dedicated sales / revenue ops. Many of you will have little to no dedicated help in sales operations , even up to $10m ARR or beyond. Getting routing the right leads?

Scale 246
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Key Strategies for Scaling Revenue in 2022 with Confluent President of Field Operations Erica Schultz (Pod + Video)

SaaStr

Confluent’s President of Field Operations, Erica Schultz, explores different tactics businesses can employ to scale revenue and increase efficiency in the current macro environment. As you look to scale your business and make your processes more efficient, it’s essential to foster a shared understanding of who your target customer is.

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Scaling Your Startup and Getting Funded: Key Lessons from Seasoned Pros

Speaker: Brian Chang, Managing Director of Warburg Pincus & Scott Schwan, Chief Product Officer of A-LIGN

Scaling your SaaS business to the growth stage requires a strong product/market-fit, an optimized marketing funnel with repeatable sales processes, and a strategy for customer retention. Navigate roadblocks to scale and maintain focus on the long-term vision. April 13th, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 GMT.

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Catch Up on The Top Sessions From SaaStr Scale: CEOs of Attentive and Hubspot, CROs of Wiz, Rippling and DigitalOcean, CMOs of Samara and Typeform and More!

SaaStr

So we’ve got all the amazing sessions from 2022 SaaStr Scale up on YouTube here ! “3 Lessons from Building a Marketing Engine to Grow Pipeline from Millions to Billions with Samsara’s CMO” A great session on marketing at scale, across multiple products — with ton of great Q&A at the end. #2.

Scale 194
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Big Numbers from Small Customers: How DigitalOcean Accelerated at Scale with DigitalOcean Senior Vice President of Revenue Cliff Bockard (Pod 621 + Video)

SaaStr

DigitalOcean has done that and grown beyond $150M in revenue in Q3 2022. Cliff Bockard, Senior Vice President of Revenue at DigitalOcean, joined us at SaaStr Scale to discuss how businesses can serve SMBs and still bring in large numbers of revenue. . Self-serve vs. sales-driven product experience. Market understanding.

Scale 211
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The Ultimate Gartner Report to Driving Growth & Recurring Revenue

In 2023, companies are looking to improve their revenue and drive sustainable growth by scaling their subscription offerings, to increase the rate of growth and resilience by moving from one-time sales to recurring revenue.