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What Makes a Great VP of Marketing in SaaS: A Deep Dive with Jason and Dave Gerhardt, ex-VPM of Drift

SaaStr

Lemkin expresses concern about the changing work ethic and loyalty of sales and marketing professionals, observing a trend of multiple job-holding and lack of commitment. Revenue per employee has doubled since 2021, leading to budget cuts and the necessity for leaders to achieve more with fewer resources.

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The Broken State of SaaS Sales Rep Comp

SaaStr

Back in the day, premium comp for some software sales execs made simple and easy sense. Traditional software had 90% gross margins, and the classic enterprise sales reps, the best ones, could close a million or more dollars a year. Not a bad thing per se, but it also put a lot of pressure on business models.

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7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri (Pod 576 + Video)

SaaStr

Boterri’s company Accel invested in PayFit in 2017 and again in 2021. They built their sales funnel in the same fashion to empower customers with autonomous product discovery and conversions. Smaller organizations don’t typically respond to the long sales cycle or constant conversations and negotiations that an enterprise needs.

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So You Made a Terrible Hiring Decision. Here’s How to Fix It.

OpenView Labs

Without fail, every week I speak to 5–10 startup founders who are dealing with one of these two painful situations: They’re going through the process of parting ways with the wrong VP of Sales or the wrong enterprise salespeople. For either one, the bottom line is that the cost of a bad hire is significant.

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SaaStr Classic: Jyoti Bansal of Harness.io and AppDynamics; Dev Ittycheria of MongoDB (Video + Transcript)

SaaStr

As we gear up for 2021 SaaStr Annual, I wanted to highlight some of my very favorite Annual sessions from the past you may have missed. They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. This was certainly one of them.

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2021 SaaS Outlook, What’s Changing in SaaS This Year?

OPEXEngine

If 2020 is remembered as the year of COVID-19, we also think 2021 will be remembered as the year of change. Putting aside everything else, let’s just focus on what’s changing in SaaS in 2021. That doesn’t mean that 2020 wasn’t hard to manage through, but overall as a sector, SaaS companies grew revenue and valuations skyrocketed.

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Best Cash Flow Modeling Software in 2021

Baremetrics

Rather than manually creating a cash flow model or sales model, you might choose to use a cash flow modelling software to reduce the amount of effort involved in these predictions. By using software with an AI algorithm or other automation, you can improve the accuracy of your financial model. Try Baremetrics Free.