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Investing Sales and Marketing dollars in retention vs acquisition – How much?

OPEXEngine

The companies that successfully navigated through various market disruptions, including the recession in 2008, continued growing by diagnosing whether their acquisition and retention investments were efficient. Typically, higher-priced subscription products are more sticky and require less investment in the renewal process.

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The top SaaS companies ruling the East Coast

SaaStock

Founded: 2008. Founded: 2008. ProfitWell provides industry standard subscription financial metrics that uncover pockets of hidden revenue through unmatched subscription intelligence. ProfitWell is used by over five thousand subscription companies every day, including Meetup, HubSpot, and Teamwork.com. ProfitWell.

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ChartMogul 2023: Year in Review

Chart Mogul

Sure, there are a lot of CRMs on the market, but our unique ability to combine subscription data with sales opportunities and customer communication all in one place has proven powerful. Next year we’re expecting SaaS to remain difficult, but with ever improving conditions. We have a clear focus, strong plan and a great team. Bring on 2024!

Scale 52
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What is SEO ROI, & How Do You Measure It?

Neil Patel

Since 2008, spending on SEO from 2008 to 2020 has grown over 7x from $11.5 The ROI of SEO is your return on investment. How much money did you invest, and how much did it pay off? Calculate SEO Investments First off, you need to sum up all the total amount of money you’ve put towards SEO. What is SEO?

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From Slooooow Growth to Hypergrowth with Collibra and Insight Partners (Video + Transcript)

SaaStr

How does a startup that launched during the financial crisis in 2008 become a unicorn company in 2019? So we started in 2008 June, 2008 I think and in three days we would celebrate our 11th birthday. It’s interesting to see how much has changed over the last 10 years, but in 2008 it was a very different time I think.

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Memories of the bad old days

The SaaS Garage

Listen to those who have gone through the mega crises of 2001 and 2008 as entrepreneurs or investors. In times of frozen budgets for investments in non essencial software and innovation, acquisition cost will exeed rational, affordable levels. Better a paused subscription than a churned subscription.

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Portfolio Update Part 3

The Angel VC

was founded in 2008 by two extremely sharp students of the Cracow University of Science and Technology who wanted to build a simple, easy-to-use, web-based invoicing and billing application for small businesses in Poland. I invested in the company together with Team Europe Ventures early last year.