SaaStr
JULY 18, 2025
Dear SaaStr: How Should I Build Our First Sales Comp Plan? Creating a sales commission plan is critical for motivating your team and aligning their incentives with your company’s goals. Here’s how to approach it, step by step, along with some best practices: 1. Start with the Basics: Commission Structure Base + Commission : Most SaaS companies pay a modeset base salary plus commission.
ChurnZero
JULY 18, 2025
Quick summary: Everboarding is a continuous, adaptive approach to customer engagement that extends onboarding across the full customer journey. By personalizing support and education over time, everboarding helps CS teams increase retention, reduce churn, and deliver ongoing value. A comprehensive onboarding strategy is still at the top of any customer success team’s list.
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SaaStr
JULY 11, 2025
Dear SaaStr: What Are The Top Worries Founders Have As They Start to Scale? B2B SaaS founders tend to share a lot of common concerns, especially as they navigate the different stages of growth. Here are some of the big ones I’ve seen repeatedly: 1. Customer Concentration Risk: Founders often worry about having too much revenue tied to a single customer.
Tom Tunguz
JULY 13, 2025
If 2025 is the year of agents, then 2026 will surely belong to agent managers. Agent managers are people who can manage teams of AI agents. How many can one person successfully manage? I can barely manage 4 AI agents at once. They ask for clarification, request permission, issue web searches—all requiring my attention. Sometimes a task takes 30 seconds.
Speaker: Kenten Danas, Senior Manager, Developer Relations
ETL and ELT are some of the most common data engineering use cases, but can come with challenges like scaling, connectivity to other systems, and dynamically adapting to changing data sources. Airflow is specifically designed for moving and transforming data in ETL/ELT pipelines, and new features in Airflow 3.0 like assets, backfills, and event-driven scheduling make orchestrating ETL/ELT pipelines easier than ever!
Intercom, Inc.
JULY 11, 2025
When millions of conversations flow through your platform daily, reliability isn’t just a technical metric – it’s the foundation of customer trust. At Intercom, where our AI Agent Fin resolves millions of customer inquiries autonomously, reliability starts with one essential question: Can our customers do the job they’re hired us to do? This question has led us to develop what we call “heartbeat metrics” – vital signs that instantly tell us if our systems are truly serving their purp
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
FastSpring
JULY 17, 2025
The rise of AI-driven search is transforming how potential customers discover software solutions — and what SaaS marketers must do to stay competitive. Your potential customers are no longer just Googling “best project management software” or “CRM for small business.” They’re asking ChatGPT to compare your product features, getting personalized recommendations from AI tools, and discovering solutions through conversations rather than traditional search results.
SaaStr
JULY 12, 2025
Dear SaaStr: My Customer Hasn’t Paid. When is it Worth it to Hire a Collections Agency to Get The Money? Never. I know it’s frustrating, but if you’ve turned off the app and they still won’t pay, it’s just time to move on. It’s almost never worth it to hire a collections agency in SaaS. Here’s why: It destroys the relationship.
Tom Tunguz
JULY 16, 2025
That little black box in the middle is machine learning code. I remember reading Google’s 2015 Hidden Technical Debt in ML paper & thinking how little of a machine learning application was actual machine learning. The vast majority was infrastructure, data management, & operational complexity. With the dawn of AI, it seemed large language models would subsume these boxes.
Valuize Consulting
JULY 11, 2025
In a previous article, we dissected the three critical data challenges that often cripple Customer Success (CS) Operations: the security ambush, the hydra of disparate data models, and the subjectivity of customer health definitions. These aren’t just abstract problems; they are daily frustrations that undermine the incredible work CS Operations teams do, directly impacting your ability to deliver efficient processes, reliable reporting, and a truly effective Customer Success Platform (CSP
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Clouded Judgement
JULY 11, 2025
Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Random Market Musings The last few posts have been more focused on AI developments, so I wanted to take some time this week to give a broader macro update. It’s hard to believe, but the Nasdaq and the S&P 500 are both sitting at fresh all time highs.
SaaS Metrics
JULY 16, 2025
DFW SaaS connects over 500 local SaaS leaders through monthly events that deliver industry insights and strategic networking opportunities. As part of the SaaStock Local network, you’ll gain access to global resources while maintaining a local focus. You can sign up on their website to receive event updates, contribute as a speaker, Read more The post DFW SaaS Meetups & Community Resources Everyone Should Know first appeared on SaaS Metrics.
SaaStr
JULY 16, 2025
MongoDB recently dropped its Q1 2026 results, and well … Mongo is back. At $549M quarterly revenue (22% YoY growth), they’re proving something important: you CAN still grow 20%+ at massive scale. Here are 5 top takeaways every B2B leader should internalize: 1. The “Growth Re-Acceleration” Playbook at $2B+ Scale The Numbers: After moderating to 19% growth in FY2025, MongoDB bounced back to 22% in Q1 2026.
Tom Tunguz
JULY 17, 2025
What happens when technology evolves faster than your sales process can adapt? The last fifteen years, startups focused on building software around very well understood processes. We had built an assembly line for software sales, SDR to AE to customer success manager. We calculated ratios between these three total cost of sales and drove the factory to ever improved yields.
Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage
There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.
USIO
JULY 14, 2025
Getting paid needs to be as frictionless as how you serve your customers. That’s where embedded payments come in. Whether you’re building a SaaS product, launching a curated box service, or running a subscription model, embedded payments aren’t just a backend upgrade. They’re the silent force behind a seamless user experience and a more scalable business.
SaaS Metrics
JULY 16, 2025
For SaaS companies, growth is both a goal and a technical challenge. As user bases expand and demand surges, platforms must deliver consistent performance, rapid feature releases, and bulletproof reliability, without compromising cost control or developer agility. However, many organizations quickly discover that their existing infrastructure cannot keep pace.
SaaStr
JULY 14, 2025
Dear SaaStr: How Do I Know If My New VP of Sales is Working Out? This is one of the most discussed topics on SaaStr, and a deep dive here: The 30-Day Test: How to Know if Your VP of Sales Will Succeed In a nutshell, you’ll know if your VP of Sales is working out by looking at two things: results and team-building ability. A great VP of Sales should start showing meaningful progress within one sales cycle—no excuses.
Intercom, Inc.
JULY 15, 2025
How do you lead a support team in this new world with AI metrics? The technology is amazing, but our assumptions and processes for understanding and leveraging AI metrics are very different from traditional support metrics. Our new CX Score is the perfect example. This post originally featured in our AI-first customer service newsletter, The Ticket.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
ChurnZero
JULY 11, 2025
Quick Summary: Customer success events in 2025 are back in full force, with top picks covering AI innovation, GTM strategy, and post-sale growth. This guide breaks down the most impactful conferences for CS leaders to prioritize based on goals, budgets, and cross-functional alignment. In-person events are officially back, and not surprisingly, CS is leading the charge.
Sales Hacker
JULY 11, 2025
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.
SaaS Metrics
JULY 16, 2025
In today’s data-driven business landscape, scaling a SaaS operation involves more than shipping features and acquiring users. Under the hood, one discipline plays a quiet yet critical role in enabling growth, maintaining customer trust, and avoiding legal landmines: data governance. While terms like “growth hacking” and “machine learning” dominate headlines, data governance.
SaaStr
JULY 11, 2025
How Canva’s CCO Built a $7B Enterprise Motion While Preserving PLG Culture Rob Giglio, Canva’s Chief Customer Officer, shares the playbook for scaling from 170M to 230M monthly active users while building enterprise sales without compromising company culture. Top 5 Takeaways 1. PLG-to-SLG is Far Easier Than SLG-to-PLG Going from product-led growth to sales-led growth is significantly easier than the reverse.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
User Pilot
JULY 12, 2025
What’s the main goal behind your interest in an Amplemarket Case Study? Understanding your primary objective helps us see if a product-led approach could be a better fit than traditional sales outreach for your growth strategy. Improving new user activation Increasing feature adoption Boosting free-to-paid conversion How are you currently guiding new users?
Clouded Judgement
JULY 18, 2025
Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now The Return of the Point Solution Different type of post this week. Instead of macro commentary, market commentary or some specific piece of AI commentary, I thought I’d treat this weeks post more as a personal journal entry.
The Daily Egg
JULY 16, 2025
When you are ready to test big ideas on your website, split testing is ideal. A/B testing is great for looking at individual page elements. The post 5 Reasons To Use Split Testing + How To Start Fast appeared first on The Daily Egg.
SaaS Metrics
JULY 14, 2025
Performance is key in today’s web. With users expecting a lot from online experiences, web developers need to find a balance to maintain speed and usability with rapid rendering. Two options, for example, for decoupled developers since they have extra control over when/what loads compared to a static build are preloading and. Read more The post Preloading and Lazy Loading Content Blocks in Decoupled Architectures first appeared on SaaS Metrics.
Speaker: Tamara Fingerlin, Developer Advocate
Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.
SaaStr
JULY 12, 2025
When Anthropic hit a reported $4 billion in annual revenue at the end of 1H’25, it marked more than just another AI milestone. It validated a completely new category of B2B growth that’s operating by fundamentally different rules than anything we’ve seen before. Let’s break down the numbers that should make every SaaS founder rethink their growth assumptions: The Growth Trajectory That Breaks Every SaaS Model Anthropic’s Revenue Timeline: 2022: $10M (founding year revenue
Neil Patel
JULY 11, 2025
Many marketers have great content strategies, but their campaigns don’t move the needle because they’re not speaking to the right people. If you want content that connects and converts, you need to know exactly who you’re talking to and what they care about. That’s where a strong user persona comes in. When done right, user personas help you create content that feels like a one-on-one conversation with your ideal customer.
User Pilot
JULY 14, 2025
Your user signs up on the web but ignores the onboarding flow and never returns. Or they never install the mobile app and miss half the product experience. Or you send them a follow-up email, but it misses the mark, mentioning features the user never tried out. I‘ve experienced all that first-hand, so I know that fragmentation kills activation. When users bounce between touchpoints lacking a cohesive experience, it’s easy to lose them before they hit their first "Aha!
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