User Pilot

MARCH 29, 2024

Run landing page tests to improve marketing funnel conversion. Upon reviewing your feature pages, many website visitors will realize the product doesn’t align with their expectations. You’re able to see where users click , hover, or scroll on a page, highlighting areas of high and low engagement.

Scale 94

Scale Sales Funnel Onboarding Retention 94

FastSpring

JANUARY 9, 2024

An Improved Landing Page We’ve introduced a new landing page design to make it easier for you to quickly find the information you need. The updated layout allows seamless access to both FastSpring App and Developer Documentation on a single page. This consolidation ensures a more seamless navigation experience for you.

Merchant Services 97

Merchant Services Payment Solutions Payments Software Review 97

User Pilot

APRIL 3, 2024

Essential elements of most resource centers include user documentation , video tutorials , FAQs, a search function, a feedback widget , product updates , and AI tools. This can include blogs, case studies, webinars , video tutorials , checklists, and interactive walkthroughs. Video tutorials. User persona example. Case studies.

AI Search 88

AI Search Software Review SaaS AI 88

Buffer Resources

MARCH 7, 2024

Spent $20,000 on a research report only to spin up a landing page, send an email blast, and publish a few press releases?  Higher engagement with the insights Repurposing reports into formats more conducive to social media engagement, such as short-form videos, polls, and live events, can lead to higher engagement rates.

Social Media 103

Social Media Sales Recruiting Merchant Services AI Search 103

Unbounce

JANUARY 13, 2022

Landing page strategy is shifting: What still works and what doesn’t? We’ve helped marketers build landing pages for more than 10 years—but let me just say our tips and tricks are a wee bit different today. of landing pages had more than 500 words of copy. Here’s how you can make your landing page stand out.

Marketing 144

Marketing AI Machine Learning Artificial Intelligence 144

Neil Patel

MARCH 28, 2023

Driving customers—not just visitors—to your landing page is the best way to make sales. For example, if you have at least some basic experience advertising with a good budget, you can probably afford to target up to a million—2 million people (assuming your targeting here is good). Placement #2. Here’s how to do it.

Advertising 145

Advertising Mobile Branding Software Review 145

Neil Patel

MARCH 25, 2021

TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. Users can add song snippets, special effects, and filters to their videos and then share them with a vast global network. The challenge will show up on the Discovery page, which drives more views.

Payment Methods 141

Payment Methods Merchant Services Payments Social Media 141

Buffer Resources

JANUARY 22, 2024

Lia says, “If your organization already has a LinkedIn page, it can seem like a natural destination for your brand's short text updates and memes.” She shares that in 2024, attention will be focused on the brands that bring a personal touch to their page updates. Long-form video cements YouTube’s No.1

Social Media 114

Social Media Entertainment Trends Branding 114

Neil Patel

DECEMBER 7, 2020

At the moment, the only way you can share a poll is on a Facebook Group, a story, an event page, or on Messenger. While Business Pages struggle to get an organic reach above 5% , Facebook Groups are different. Below, we break down the steps to create a poll within your group with an actual profile and business page example.

Social Media 145

Social Media Content Marketing Branding Market Research 145

Buffer Resources

MAY 1, 2024

TikTok is encouraging people to post photos, which they claim, compared to videos, can get: 2.9x TikTok is encouraging people to post photos, which they claim, compared to videos, can get: 2.9x You can’t upload videos in the TikTok carousel format. more comments 1.9x more likes 2.6x more comments 1.9x more likes 2.6x

Social Media 83

Social Media Trends Entertainment Engagement 83

Buffer Resources

JANUARY 22, 2024

Lia says, “If your organization already has a LinkedIn page, it can seem like a natural destination for your brand's short text updates and memes.” She shares that in 2024, attention will be focused on the brands that bring a personal touch to their page updates. Long-form video cements YouTube’s No.1

Social Media 108

Social Media Entertainment Trends Branding 108

Neil Patel

JANUARY 20, 2021

As TikTok’s popularity grew, so did one question: “How can I get on the TikTok For You page?” ” This is the main page of curated content users see when they log in. TikTok is an iOS and Android social media app for creating and sharing short 15 to 60-second videos on any topic. What Is TikTok?

Social Media 128

Social Media Trends Engagement Leadership 128

Neil Patel

AUGUST 5, 2021

On Snapchat’s Inspiration page , you can see tons of businesses have found massive success with Snap Ads. On Instagram, polling stickers in Story Ads increased the number of three-second video views in 9 out of 10 campaigns. Link Your Snapchat Ads to the Correct Landing Page. What is a landing page?

Strategy 145

Strategy Social Media Advertising Branding 145

Neil Patel

AUGUST 4, 2020

To get you started, make sure you watch the welcome video: The welcome video breaks down what you’ll learn over the next 4 weeks and, under the video , you’ll find a goal worksheet and a course outline. Lesson #2: History of Content Marketing. Lesson #2: Pilar & Cluster Pages. Lesson #2: Media Outlets.

Content Marketing 145

Content Marketing Marketing Scale Social Media 145

Neil Patel

MARCH 6, 2023

To know how to rank videos in Google, you’ve got to understand the algorithm (at least, as much as we can). The good thing is that most people want to see a video rather than read long-winded text posts. Yes, that’s right – you can combine your SEO and video strategy to supercharge your marketing campaign.

Social Media 83

Social Media Education Software Engineering Engineering 83

Unbounce

DECEMBER 1, 2021

Look how Google Shopping and Search ads appear at the top of the page when you search for sunglasses using Google: Image courtesy of goodr, Zenni Optical, and Warby Parker/Google. Here’s an example of a Twitter Promoted ad with a video: Image courtesy of Jameson U.S./Twitter. Google Ads. Google’s top advantage is its sheer scale.

Mobile 139

Mobile Strategy Advertising Marketing 139

Neil Patel

MARCH 11, 2021

If a user clicks through to a page on your website and finds themself waiting more than a few seconds for your page to load, they are likely to leave your page and can cost you a conversion. Luckily there’s a remedy to increase page speed, but it involves the identification of the issue or issues causing slow lead times.

Software Review 145

Software Review User Experience Scale Metrics 145

User Pilot

APRIL 10, 2024

Your knowledge base should include articles, FAQs, checklists, video tutorials , links to customer support agents, product releases, and feedback widgets. Play video tutorials directly in-app. Video tutorials : Users retain a significant amount of video content. Create granular content. Localize your knowledge base.

Software Review 81

Software Review AI Search SaaS Technical Review 81

Neil Patel

JANUARY 26, 2021

Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. In fact, 78% of video marketers say video directly increases sales. There are currently two ways to place videos on your landing pages or website—link or embed videos. What Does It Mean to Embed a Video?

Social Media 117

Social Media Branding Marketing Mobile 117

Neil Patel

JANUARY 20, 2021

In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Reason 2: Reduce the Cost Per Click of Paid Campaigns. In the past, your options on Facebook were pretty much posts, videos, and ads. How often the user has interacted with the page posting the update. Not any more.

Social Media 145

Social Media Software Review Branding Engagement 145

Subscription Flow

MARCH 1, 2024

A carefully crafted series of web pages known as a sales funnel is used to strategically convert visitors to the site into leads and then, one at a time, into loyal customers. As an alternative, create personalized pages from scratch using the platform’s user-friendly drag-and-drop editor. So, how exactly does ClickFunnels work?

Payment Services 83

Payment Services Payments Payment Methods Merchant Services 83

Neil Patel

APRIL 29, 2021

With this in mind, it’s crucial you know how to fix a sluggish website and streamline your page loading times before you lose leads. The browser can’t display the page right away. It needs copies of the various different files, such as plug-ins and images, to load the page properly. Firstly, let’s start with page load time.

Social Media 124

Social Media User Experience Mobile Consulting 124

Neil Patel

JULY 22, 2021

Start with the basics by reading Reddit’s page about self-promotion and what’s allowed and what isn’t. Once you’ve read that, look at the “ Reddiquette ” page so you can see Reddit’s main rules. Reddit’s advertising policies cover quality, style, URLs, and landing pages. Video Advertising. Reddit Ad Style Policies.

Payment Methods 145

Payment Methods Advertising Banking Payment Solutions 145

Unbounce

JUNE 10, 2021

For example, your main conversion metric might be a purchase , but what you’re actually trying to measure is your cost per landing page view. How valuable and relevant your landing page is ( landing page experience ). Peep again at that last bullet— your landing page affects your Quality Score, so it also impacts your CPA. .

Marketing 141

Marketing Acquisition Strategy B2B 141

Neil Patel

FEBRUARY 23, 2023

According to Adobe, a good engagement rate is 2 percent, although this can reach up to 5-6 percent for some advertisers. Page Views These metrics essentially measure the number of times your LinkedIn page has been viewed by users during a given time frame. Let’s take a look at the 2 main advert types.

Social Media 104

Social Media Advertising B2B Branding 104

Buffer Resources

JANUARY 3, 2024

Your company’s LinkedIn page is exactly the place where your target audience gets to know your brand — digitally. People come to your LinkedIn page to learn more about you — the business — what it’s like to work at your company, what you sell, who your employees are, and what values you embody.

Business 52

Business Social Media Branding AI Search 52

Neil Patel

OCTOBER 22, 2020

You might like the ad itself but most times the landing page on the other side is not what you want to see. The connection between your traffic and your landing page is called an accurate message to market fit. After this post, you’ll be able to come up with high-converting landing pages like magic. 3 What’s your budget?

Scale 142

Scale Underperforming Technical Team Sales Hiring Consulting 142

Neil Patel

DECEMBER 30, 2022

Following the advice you got about video optimization back in 2010 won’t get you very far today. Video SEO is one of those things that constantly evolves, making it tricky to understand. With hundreds of hours’ worth of video content uploaded every minute , getting your videos matched with the right audience can be a huge challenge.

Social Media 89

Social Media Engineering Engagement Travel 89

Neil Patel

FEBRUARY 25, 2021

Since it can include different images or videos, it seems to be a distinct yet effective marketing strategy. The Facebook carousel ad format consists of up to ten images or videos. Each carousel card has a URL that users can click to view a specific product page or landing page. Highlight Videos.

Social Media 116

Social Media Mobile Branding Advertising 116

Neil Patel

JUNE 22, 2021

It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. With video ads, you can showcase a product, promote customer testimonials, or boost your brand. Video posts, in general, have a 6.09 To use Facebook Ads, it’s best if you set up a Facebook Page for your business if you don’t already have one.

Social Media 145

Social Media Marketing Marketplace as a Service Advertising 145

FastSpring

OCTOBER 13, 2023

FastSpring provides an all-in-one payment platform for SaaS , software, video games, and digital products businesses, including VAT and sales tax management, payment localization, and consumer support. The pricing page at 2checkout.com shows that with their 2Sell base product, you can “sell any type of product.” Interested? Interested?

Payments 119

Payments Payment Services Merchant Services Payment Methods 119

Neil Patel

NOVEMBER 9, 2020

Consider this recent case study from TechWyse that examined the homepage of a truck service with a heat map: As you can see from the first test, the non-clickable “NO FEES” button was hogging a lot of attention, but it is not a call-to-action and its information isn’t the most important on the page. That’s no good.

Scale 145

Scale Marketing Pricing Engineering 145

Neil Patel

DECEMBER 9, 2020

Every great site has a powerful customer testimonial page. But if you don’t have a testimonial page yet, how can you start? Your current Facebook business page. If you don’t have reviews on your Facebook page, it’s a cinch to ask people to add a comment. Ask for YouTube Video Reviews. The easiest place?

Merchant Services 142

Merchant Services Strategy Branding Business 142

Neil Patel

MARCH 1, 2021

Your call to action (CTA) is the most influential element on your landing page. Too often, web designers put the call to action button in the middle of the landing page above the fold, and just leave it there, because it’s what you’re “supposed” to do. A/B Test: Landing Page Copywriting.

Sales Funnel 145

Sales Funnel Pricing Consulting Mobile 145

User Pilot

OCTOBER 6, 2023

TL;DR A product demo is a video or interactive presentation that demonstrates a product’s features and benefits. There are many different types of product demos in SaaS, but the most common ones are product demo videos, live product demos from a sales team, product tours, interactive demos, and pre-sign-up product demos.

Onboarding 88

Onboarding Software Review Transportation Engagement 88

Buffer Resources

FEBRUARY 26, 2024

  ⏰ When to post on Twitter/X on Wednesday: 2 p.m. are also great posting times,  ⏰ When to post on Twitter/X on Thursday: 12 p.m.   The best type of content to post on Twitter/X It’s no secret that video is the most engaging content format across social media platforms — X is no different.

Social Media 107

Social Media Engagement Leadership Metrics 107

Neil Patel

JULY 29, 2021

However, did you know the majority of video viewing on YouTube doesn’t actually originate from the search bar? In fact, the video platform has confirmed its YouTube recommendation engine is responsible for more than 70 percent of the total time spent watching content on the site. What Is the “YouTube Recommended” Section?

Systems Review 130

Systems Review Technical Review Trends Engineering 130