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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

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Why Web Accessibility Is Good for Business

FastSpring

Accessibility isnt just a legal requirement its a growth strategy. Since 2010, she’s been leading teams, building websites, web applications for nonprofits, K through 12, higher education, government, businesses of all sizes. And so I think there are a lot of self-taught developers that just don’t know.

Business 108
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Reputation Management Consulting

Neil Patel

Understand where your reputation is strong or weak: Your reputation management campaigns should start with benchmarks. They’ll point out obvious but missed details; if your reviews are positive but your customer service is poor, it’ll eventually catch up with you. Will you need third-party review management tools?

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The 8 Best CRO Companies of 2020

Neil Patel

Even for the most competitive keywords, such as “ SEO Strategies ”, you’ll find 2 of his posts ranking TOP 5 on the first page. Plus the proven conversion optimization strategies that are going to convert your traffic into actual customers…. For that amount, you can look forward to a big team entirely focused on your results.

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How Marketing Siloing May Be Ruining Your Business

Neil Patel

In other words, if different people or teams in your company aren’t on the same page about everything that’s going on, they might end up doing a worse job. The SEO people only think about SEO, designers about design, developers about development…you get the picture. Because it’s bad for business. Silos Waste Time.

Marketing 144
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Custom Landing Pages: The Unlikely Answer to Low Email Lead Conversion

Sales Hacker

If an email even remotely resembles bad outreach emails, it gets deleted. Keep reading to learn how to use a custom landing page and hyper-personalization with your email marketing strategy , so you can beat the bland, copy-cat emails that fill your prospects’ inboxes. If you can’t answer that, it’s time to rework your strategy.

Scale 79
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Search Engine Rewind: What We Learned In 2022 and Where SEO Is Going in 2023

Neil Patel

Understanding these trends and the strategies to take advantage of them applies to other engines like Bing, Naver, Baidu, Yandex, and others. If there’s a story to tell from 2022, it’s that Google’s algorithm updates continue to impact the past, present, and even future of both web development and content creation.