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My Company’s Revenue Dropped to $0 — and We Thrived with TripActions CEO Ariel Cohen (Video)

SaaStr

Recovery from COVID has taught us that adapting and learning how to thrive in new ways in the face of change, whether good or bad, can lead to exponential growth. . He highlights the three key strategies that helped TripActions scale and boost their revenue. Develop a well-defined vision. Do not waste time developing a Plan B.

Travel 270
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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

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How to Win Big by Serving High-Growth Startups with Zendesk’s Head of Startups

SaaStr

You don’t want conflict with the sales team. How do you leverage that offer to develop relationships with partners? This is where they started, but startups weren’t adopting the product as much with a discount, and there was a lot of conflict with the sales team. During SaaStr Annual, Zendesk Sr.

Startup 259
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The Best of SaaS at YCombinator: A Deep Dive with the CEOs of Gusto, Amplitude and Plangrid (Video + Transcript)

SaaStr

The second is pulling more around values, and how we approached team building. Even as a three person team, we went through an exercise to figure out what do we stand for, as a team? Sam : This is not my insight, but someone else says… I really do believe it, that the team you build is the company you build.

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Messaging Strategies: How to Build One + Examples

User Pilot

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? This helps you stand out and connect more deeply with your target market.

Strategy 111
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Scaling Up Sales Managers: 5 Mistakes New leaders Make (Video + Transcript)

SaaStr

If your SaaS business has a sales team, there’s no way to grow 100% year-over-year without also growing your sales leadership. Knowing the common pitfalls won’t stop you or your team from making them, but it will help build the most important skill any manager can have: resiliency. Want to see more content like this? Overwhelmed.

Scale 176
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Connect and conquer ? build your brand by staging events

Intercom, Inc.

To do that, it’s not enough to replicate textbook marketing strategies. That means from day one, your strategy to meet and spend time with your audience is about dividing and conquering. Get comfortable traveling to your audience rather than expecting them to come to you. When resources are low, impact is key.

Branding 205