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Former Head of Revenue at BILL and HubSpot Americas leader Michelle Benfer recently joined us on a SaaStr Workshop Wednesday share her insights on one of the most critical roles in any SaaS organization: the frontline salesmanager. “At HubSpot, I had over 100 frontline salesmanagers reporting to me.
And see everyone at 2025 SaaStr Annual, May 13-15 in SF Bay for 300+ more sessions, workshops, and braindates like this! “Marketing is fluffy and unmeasurable” – Unlike sales, which has clear metrics like quota attainment, founders often believe marketing can’t be measured.
From a venture capital perspective, there’s now a premium on driving efficient growth rather than growth at any cost. . “Sales and marketing alignment is a terrific place to figure out and improve efficient growth.” . From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes.
They hired their first VP of Sales with a wonderful pedigree and experience at some of the hottest startups. After three months, this talented guy came to Harbaugh with the recognition that LaunchDarkly’s customers were developers. He didn’t like to sell to developers, so he quit. But as you can guess, it didn’t work out.
He joined SaaStr Workshop Wednesday LIVE to do a deep dive with Jason Lemkin on his 10 Point Checklist when you sell your startup. The 10-Point Checklist for Selling Your Company Understand Buyer Motivations – Have conversations with potential acquirers before announcing you’re for sale to understand what they truly value.
Hiring a VP of Sales isn’t new, but the conversations have evolved as the world has. SaaStr’s own Jason Lemkin shares the top 10 mistakes he sees during the hiring process during Workshop Wednesday, held every Wednesday at 10 a.m. The last 18 months have seen the biggest changes in the VP of Sales in his SaaS career.
I hope this post allows people and teams to safely talk about Product Judgment. If you ever had to face a Manager, Director or Exec as they make bad product decisions and you’re struggling to persuade them otherwise, this post will help you. It takes years to build, and therefore ranges from very weak to very strong.
So read on, and hopefully, your SaaS sales journey will be less about trial and error and more about steady progress toward success. Whats important to note is that each model targets a distinct customer persona and, therefore, has a unique approach to the customer journeyfrom brand awareness to sales and, ultimately, conversion.
AI is transforming how go-to-market teams operate. Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Here are several ways we heard from leaders that they’re actively doing to reinforce certain skill development: Manual before automation.
To address the disparity between men and women in sales, a good start is to change your hiring practices , and update your company policies. After hiring, the real work begins. Really the percentage should be 100% for both genders, but it’s telling that female sales reps feel short-changed on training more often than men do.
The entire event takes place online, allowing attendees to get to know employers better, network with other job seekers, and attend workshops and guest speeches, all from the comfort of their own homes. By accessing attendees’ resumes before they sign up, employers can personalize their offerings and streamline the hiring process.
Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. Getting this right allows your teams to work in lockstep together.
Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. Getting this right allows your teams to work in lockstep together.
Which is why you should sign up for the 2 for 1 Insider Sale and get two people for the price of one. Black Holes: these are ideas that take up a lot of company effort while offering poor ROI. Work on developing your brand. Hire Game Changers to Propel Growth. Covering all ground won’t be easy. Full post. .
This week on the Sales Hacker podcast, we speak with Matt Cameron , Founder and Managing Partner of SaaSy SalesManagement. SaaSy SalesManagement runs in-person, public, and private workshops to teach go-to-market SaaS leaders how to produce the best outcome for their company and their people.
Salesdevelopment representative roles have grown 5.7X since 2012, according to LinkedIn’s State of Sales report. That’s a lot of new people entering sales! If you’re one of them, that’s both good news and bad: It means sales is growing, but you’re going to have a lot of competition getting started.
Clearly, they werent getting the value out of the product that was promised during the sales cycle. First, the company was a startup that was eager for a sale, so the CEO at the time had promised customized features that hadnt been built yet to close the deal. Second, no professional services team existed yet.
A recent Towers Watson study revealed that businesses with a strong employee experience sustained a 4% bump in revenue while those with a poor experience saw revenue fall by 1%. times faster revenue growth ( Sale s force , 2020). Development Programs. In fact, companies that prioritized Employee Experience achieved 1.8
This week on the Sales Hacker podcast, we speak with Justin Welsh , Founder at The Official Justin. Justin is the former SVP of sales at PatientPop and a current advisor to it, as well as a tremendous number of SMB SaaS companies. Top mistakes companies make (hint: it’s hiring). How to manage downwards and upwards.
In this workshop, we’ll show you how to specifically use these insights to optimize your website. In this workshop, we have our very own Sophia Dagnon presenting. This workshop is all about using specific data you can gain from social media to optimize your website for conversions. Optimize your website for conversions.
This year has been tougher for almost everyone — hiring freezes, budget cuts, layoffs, and macroeconomic headwinds. Datadog CMO Alex Rosemblat took the stage at SaaStr Annual 2023 to share how marketing teams can get more deals done with less budget. But it’s essential to see what’s going into the sales engine to begin with.
Is outbound sales dead? When sales slow how do you keep the team motivated and push through? How important are channel partnerships for sales and revenue? When should founders make their first executive hires? ” Question #2: Is outbound sales dead? Lets find out the answers. What should he do?
343: Kyle Parrish is the Head of Sales @ Figma, the company that helps teams create, test and ship better designs from start to finish. In Today’s Episode We Discuss: * How Kyle made his way into the world of SaaS and sales and came to be Head of Sales at one of the fastest-growing companies in Figma. What worked?
And for leveling up your sales skills, nothing beats a good sales book. So what are the best sales books for helping you reach peak performance? Have been recommended by sales professionals. Here’s how you can find the sales books that are most relevant to you. Here they are… The 97 Best Sales Books in 2020.
To meet buyers’ high expectations and manage the challenging sales landscape, companies must involve their entire organization in maturing the sales process- including after prospects sign on the dotted line. And then later in Miami,, hiring about a hundred people from 11 different countries. It works really well.
A MOC document can help you prioritize what jobs you need an executive to do so you can hire against those needs. Getting executives out of the 1:1 interview process and into a whiteboard session can help you assess their core competencies and how they’ll work with your team. How can we help the team get calibrated on the role?
You have Bad-fit Customers. Perhaps you have a lot of bad-fit customers, even more in the pipeline, and even more you’re currently paying to get in front of via SDRs or Marketing campaigns. As long as you keep bringing in customers that don’t have Success Potential, your churn will reflect this poor business decision.
Think of it this way: Every video you publish is like hiring both a tireless marketer and sales rep who work 24/7, never ask for a raise, and keep getting better at generating demand over time. Hire a YouTube-specific thumbnail designer to design eye-catching thumbnails that stand out in search results.
Think online classes, workshops, webinars and courses that have real value and deliver real wins for customers. With learning management systems, webinar platforms and software, and other educational tools now widely available, brands can connect with customers in new, incredibly valuable ways. Reward loyal customers with more.
Sam Blond and Jason Lemkin joined together for a live SaaStr Workshop Wednesday looking at what has and what hasn’t changed in 2025 in GTM in general and in the age of AI. Wiz discovered a direct correlation between territory size and productivity: the tighter the territories, the more effective their salesteam became.
I also spoke to thousands of people at workshops and events all around the United States and the world – including 5 trips to Brazil – and helped companies grow and spread the word about Customer Success-driven Growth. Customer Success Management Defined. How to Develop a Customer Success Strategy.
They also had no sales playbook for 5 years, then had a $500M exit. Martin himself wasnt the obvious choice for a sales leadership role. Instead of a policy, the founder offered him something unexpected: a job building out Levelsets sales motion from scratch. For the first five years, the company lacked a formal sales playbook.
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