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How to Improve Customer Retention: 20 Actionable Strategies

User Pilot

Wondering how to improve customer retention? The article shares 20 actionable customer retention strategies for your SaaS! TL;DR Customer retention is your ability to keep users using the product. Without retention, a SaaS business doesn’t have a predictable revenue stream necessary for growth.

Retention 105
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The 6 Secrets to Building a PLG Business with Notion Capital Partner Itxaso Del Palacio (Video)

SaaStr

These companies are characterized by being product-led; in other words, conversion, retention, and growth are led by the product itself. Going from sales-led to PLG is doable, but it is not easy. Sales-led organizations struggle to adapt to a PLG mindset.”. Let’s use sales-led organizations as a comparison point.

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

Account Managers: They serve as the lead point of contact for all customer account management matters. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Average salary: $46,035/yr.

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Product Usability 101: How to Measure It for a User-Friendly UX?

User Pilot

User experience covers all customer interactions with the brand and focuses on aspects like customer satisfaction, enjoyment, and perception of the product value. What’s more, the UI is streamlined and free from bugs so that users can perform the intended tasks efficiently and in less time. Ready to dive in?

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7 Types of User Segmentation Explained (+Examples, Strategy, and More)

User Pilot

It’s important to define and execute a clear user segmentation strategy for a number of reasons: customer segmentation helps you personalize in-app experiences, improve retention , and drive product success. There are many types of user segmentation models to choose from. In-app message for recruiting beta testers.

Strategy 105
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13 Customer Success Manager Skills to Look for When Hiring

Totango

CSMs act as the voice of the customer bringing user experience feedback to the product team. In some companies, customer success managers may play an active role in the sales process, helping sales representatives elicit customer goals and persuade buyers of product benefits. CSM role duties may vary by company.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

A market gap can be caused by missing functionality or poor user experience. Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. How do you recruit your interviewees? Don’t stop there!