Buffer Resources

OCTOBER 9, 2023

TikTok Shop Performance Brands find TikTok Shop's performance a slow burn, indicating a slower adoption rate and potentially delayed ROI for businesses exploring TikTok Shop. ByteDance Financial Performance ByteDance, TikTok's parent company, reports Q1 2023 profit of $6.8 ad-free monthly subscription plan.

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Social Media AI Search Subscription Payment Features 83

Neil Patel

MARCH 25, 2021

By now, you’ve probably heard a lot of buzz about Gen Z’s favorite social media app, TikTok. TikTok is a video sharing platform that allows users to create and share dynamic short-form (maximum of 60 seconds) videos. There are more than one billion users on TikTok , and the app is available in over 150 countries.

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Payment Methods Merchant Services Payments Social Media 141

Buffer Resources

JANUARY 4, 2024

But the algorithm is deprioritising it because it’s shared through a link – what to do? Play nice with social media algorithms : Platforms prioritize keeping users engaged within their platform. This approach, known as zero-click content, tends to perform better and is often rewarded by the algorithm.

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Social Media Engagement Branding Communication 120

Buffer Resources

FEBRUARY 19, 2024

We’re finally getting a peek behind the curtain of Threads’ algorithm. And while there are plenty of things that shouldn’t surprise you — especially if you’re familiar with how the Instagram algorithm works — there are some new and innovative ways Meta is creating a unique experience for users. 

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Artificial Intelligence Social Media AI Search AI 92

Buffer Resources

MAY 23, 2023

Then another and another as you grow your team, acquire resources and an audience size that justifies the expansion. Podcast expert Lloyd George emphasizes that you don’t need a large following to be a successful creator, sharing, “I make almost $8,000 a month just from content with about 12,000 followers on TikTok."

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Social Media Engagement Branding Business 108

Neil Patel

APRIL 3, 2023

Two, there is likely a downtrend in interest for the term “tiktok FYP.” The SERP landscape was also quite volatile throughout 2022, with the algorithm updates that were shaking up rankings and click performance. And as you create a more valuable resource, look to see your rankings skyrocket.

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Underperforming Technical Team Engineering Social Media Software Review 145

Buffer Resources

APRIL 3, 2024

Whether you’re looking to grow on Instagram , build a personal brand on LinkedIn , or increase your following on TikTok , consistency might be the closest thing you have to a magic bullet for growing your audience. How often, you ask? That depends on your target audience.   7. If they tag you in a post of their own, repost it. 

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Social Media Engagement Branding AI 99

Buffer Resources

SEPTEMBER 13, 2023

Optimization for platform & audience : Each platform has unique algorithms, and YouTube Shorts is no exception. If you create short-form videos on other platforms like TikTok or Instagram Reels, you already have a bank of content for your YouTube Shorts.

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Trends Entertainment Branding Engagement 110

Buffer Resources

FEBRUARY 7, 2024

He followed up with a handy resource about using images of public figures that’s well worth reading.) Engagement is the lifeblood of Twitter, the strongest signal to the X algorithm that your content is good and should be shared in more Twitter feeds. 

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Social Media Payment Methods Payments Engagement 106

Buffer Resources

DECEMBER 6, 2023

  Understanding X’s algorithm  Just like understanding how SEO can help you increase visibility on Google Search , there’s a method for posting on X that maximizes engagement.  How X ranks content on your feed X’s algorithm predicts the likelihood of a user engaging (liking, commenting, retweeting).

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Technical Advisors Social Media AI Search Engagement 102

Buffer Resources

JANUARY 11, 2024

How does the YouTube algorithm actually work? In this article, we’ll break down the YouTube algorithm according to YouTube insiders and share tips for applying this knowledge to your YouTube videos. Get started here → What is the YouTube algorithm?   But one thing that is often a mystery is discovery.

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Social Media Engineering Trends Government 52

Buffer Resources

JANUARY 4, 2024

But the algorithm is deprioritising it because it’s shared through a link – what to do? Play nice with social media algorithms : Platforms prioritize keeping users engaged within their platform. This approach, known as zero-click content, tends to perform better and is often rewarded by the algorithm.

Social Media 52

Social Media Engagement Branding Communication 52

Unbounce

NOVEMBER 14, 2021

These pages offer your audience something like a resource or newsletter in exchange for their contact info. You can also create sharable resources, interactive quizzes, or in-browser tools. For example, you might wanna shoot for Facebook instead of TikTok if your customers tend to be older. Paid advertising.

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Social Media Content Marketing Branding Education 131

Neil Patel

MARCH 14, 2023

Advanced algorithms keep tabs on user performance and know exactly how people interact with your content. The same visual that brought you to social media fame (placed you on the Instagram Explore Page or TikTok For You Page) can lead to your downfall when people get fed up with repeatedly seeing the same trend. Why is this important?

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Engagement Social Media Branding Trends 88

Buffer Resources

JULY 25, 2023

Additionally, while platforms like Twitter or TikTok are at the mercy of ever-changing algorithms, your email list is something you own and control. Platform Independence : How would it impact my content strategy to have a communication channel unaffected by third-party algorithms? What kind of value could I offer my audience?

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Social Media Tiered subscription models Mobile Consulting 90

Neil Patel

JANUARY 21, 2021

For instance, like TikTok’s algorithm, you’ll likely discover a lot of digital marketing content if you follow me. After all, we can shoot in 8K video now, and apps like Instagram and TikTok have innumerable monthly users. If none of the current conversation topics appeal to you, you can start your own room.

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Social Media Venture Capital Trends Branding 138

User Pilot

JULY 20, 2023

Best AI tools for content localization: Userpilot : AI-powered language translation so you can easily localize your in-app content (modals, banners, tooltips text, and even your in-app resource center). AI tools also leverage natural language processing, machine learning algorithms, and other artificial intelligence capabilities.

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Artificial Intelligence AI Search AI Software Review 94

Buffer Resources

JULY 27, 2023

Even if your niche is “Day in the Life” TikToks from Alaska, the ability to frame age-old concepts through a modern lens is invaluable. This method helps reshape your algorithm(s) to your interests so that the most relevant news and advice come to you instead of vice versa.

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Social Media Trends Entertainment Engagement 81

Buffer Resources

SEPTEMBER 5, 2023

Social media executive success: focus on business impact As a social media executive, your core job is to effectively deploy resources to produce results your higher-ups care about. Video creation for YouTube, TikTok, and Instagram Short-form video is dominating social media — and showing no signs of going anywhere anytime soon.

Social Media 103

Social Media Sales Hiring Branding Technical Review 103

Neil Patel

JANUARY 31, 2022

That’s because nearly everyone uses email—and there are no algorithms to deal with like in social media. I found this great additional resource by Opt-In Monster which may help you: 13 Simple E-commerce Email Marketing Tips to Skyrocket Your Sales. Do they prefer short videos on TikTok or long-form content on YouTube?

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Payment Methods Social Media Marketing Software Review 107

Neil Patel

DECEMBER 28, 2021

As marketers, we’re constantly attuned to Google’s ever-changing algorithm, keeping an eye toward shifts in prioritization and SERPs. It’s no secret that Gen Zers flock to platforms like Instagram and TikTok , home to bite-sized video content. Make Your Content More Visually Appealing.

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Trends Entertainment Technical Review Branding 115

User Pilot

JUNE 30, 2023

Hypotenuse AI utilizes advanced natural language processing algorithms to rephrase and rewrite sentences while preserving the original meaning. Product teams can also use it to collect user feedback via in-app surveys and offer them 24/7 self-service support with the resource center functionality. Scrip AI writing assistant.

AI Search 98

AI Search AI Payment Solutions ChatGPT 98

Buffer Resources

SEPTEMBER 5, 2023

Social media executive success: focus on business impact As a social media executive, your core job is to effectively deploy resources to produce results your higher-ups care about. Video creation for YouTube, TikTok, and Instagram Short-form video is dominating social media — and showing no signs of going anywhere anytime soon.

Social Media 52

Social Media Sales Hiring Branding Technical Review 52

Unbounce

AUGUST 31, 2021

It does this by training an algorithm to crunch millions of web pages looking for patterns. Although you probably won’t publish just any recommendation from AI, it’s a great resource to get ideas for your headline if you have no idea where to go. You can even have artificial intelligence create TikTok video ideas for you!

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AI Search Artificial Intelligence AI CTO 145

Buffer Resources

APRIL 12, 2023

As the face of Period Nirvana —the most comprehensive website and educational resource on the topics of menstrual cups and other reusable menstrual products—I spend a good portion of my time making fake blood and sitting on a toilet filming myself, and I love every second of it. My primary source of sales is our quiz funnel.

Business 110

Business Sales Hiring Social Media Education 110

Buffer Resources

DECEMBER 21, 2022

At Buffer, we use engagement rate and impressions as our base metrics, so I’ll be sharing the best posts on Buffer’s Twitter, Instagram, TikTok, and LinkedIn for each of these metrics. Be sure to check out our TikTok with a recap of our favorites. What metrics are we using to calculate these top posts?

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Social Media Management Company Culture Trends 100

All that Saas

MAY 1, 2021

Also, it supports a wide range of social networks including Instagram, TikTok, YouTube, Facebook, Twitch, and more. Manages your campaigns on Instagram, TikTok, YouTube, Twitch, Snapchat, Pinterest, Blog, Facebook and more. Traackr is a cloud-based visual resource that helps brands manage marketing and influencer relationship.

Payments 52

Payments Payment Solutions Payment Methods Payment Services 52

Point Nine Land

JANUARY 17, 2019

Considering the waste involved and the scarcity of resources, I hope that initiatives like Little Bird will experience a serious push in 2019, and that change to digital is possible independently from the clerical inertia. Louis Coppey Principal Algorithmic feed(s) in B2B software B2B products are often inspired by consumer products.

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Technical Review Marketplace as a Service Software Review Venture Capital 40

Intercom, Inc.

OCTOBER 31, 2019

While Tim has been able to utilize some management lessons from his time at behemoths like Facebook, having fewer resources at his startup has forced him to do one major thing: become ruthless about prioritization. That gives Tesla the ability to fine-tune their algorithms for self-driving.

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Artificial Intelligence Scale CTO Hire AI 169

Unbounce

MARCH 23, 2023

Or maybe you wanna do some good ol’ fashioned content marketing and attract potential customers with educational resources. They regularly make secret updates to their algorithms to ensure their search results are relevant and high-quality. TikTok provides paid advertising options, including in-feed ads and brand takeovers.

Social Media 52

Social Media Marketing Advertising Engineering 52

FastSpring

MARCH 16, 2023

But, you know, you can’t just have one viral hit and call it a day, you know, the algorithm demands new content all the time. Because art should be fun, it should be creative, it should be exciting to do this job, not like a never-ending struggle to keep up with the algorithm. Great, go for it do the trending thing on TikTok.

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Sales Recruiting Scale Social Media Interviewing 92

Neil Patel

MARCH 15, 2021

A useful resource regarding influencers is Neil Patel’s definitive guide to influencer targeting , which tells you everything you need to know about getting your brand under relevant, important noses. Getting ignored by every news outlet when distributing a new press release is demoralizing and often a huge waste of resources.

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Social Media Sales Merchant Services Interviewing 145

Unbounce

JUNE 23, 2023

You know, that’s an algorithm we have not been able to tap into just yet, but there’s a lot of really interesting perspectives on this as well. We pick up different vernacular for what we think is funny based on what’s happening on TikTok, whether we like it or not. Your content will become source material.

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AI Search AI ChatGPT Marketing 95