Deliberately Underselling as Sales Strategy
Tom Tunguz
JULY 10, 2022
She refers you to a friend, who buys software from you and then tops up again. But, as Lee Kirkpatrick, former Twilio CFO, shared during Office Hours , Twilio employed this strategy to achieve top quartile NDR while achieving strong ARR predictability with a usage-based pricing model. We should probably increase your contract.”
Let's personalize your content