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Deliberately Underselling as Sales Strategy

Tom Tunguz

She refers you to a friend, who buys software from you and then tops up again. But, as Lee Kirkpatrick, former Twilio CFO, shared during Office Hours , Twilio employed this strategy to achieve top quartile NDR while achieving strong ARR predictability with a usage-based pricing model. We should probably increase your contract.”

Strategy 356
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The Only Exit “Strategy” Is IPO

SaaStr

At least a few times a week, I am sent a deck or exec summary that includes an “Exit Strategy” The slide sometimes references a nice acquisition by an adjacent company, or a prior competitor or player in the space. But is that a strategy ? So the only exit strategy you can own is your own.

Strategy 296
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Dear SaaStr: What Are Some Good Strategies To Hire People In The Early Days?

SaaStr

Q: Dear SaaStr: What Are Some Good Strategies To Hire People In The Early Days? You gotta do reference checks. The post Dear SaaStr: What Are Some Good Strategies To Hire People In The Early Days? They should. Don’t hire anyone you don’t believe in. If you’re not sure how to hire for a role, get an advisor that does.

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Software Monetization: 13 Strategies to Drive Revenue and Growth

User Pilot

You can implement many software monetization strategies in your product, but picking the right one can be a challenge. In-app advertising provides revenue without charging users and should be paired with lead-generation strategies to increase revenue. What is a monetization strategy? Book a demo now.

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AI in SaaS: Strategies and Best Practices

How To Buy Saas

“AI in SaaS” refers to the incorporation of AI technology into SaaS applications, or software as a service. To maximize the impact of AI on your software as a service offerings, consider the following strategies: A. What exactly is AI in SaaS? Start small and focus on value.

AI 52
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The Great Game of Risk Played in Category Creation, and Why the Winning Strategy is Aggression

Tom Tunguz

But frugality a winning strategy in any of those spaces? The more customers you convert to your company’s color, the stronger the brand, the greater the awareness, the more reference customers, the more capital to raise, the easier to hire and grow. Parsimony is prudence. There’s no time to wait.

Strategy 257
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B2B SaaS Renewal Strategy for Effective Renewal Management

Subscription Flow

To encourage your customers to renew their subscriptions at the end of their term, a number of procedures and tactics are involved in devising your B2B SaaS renewal strategy. For businesses prepared to make a significant investment in sound strategies, the renewal process offers both many challenges and many opportunities.