OpenView Labs

FEBRUARY 2, 2021

The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1. More SaaS companies will adopt product-led growth. The post 5 Major Product Marketing Trends to Watch In 2021 appeared first on OpenView.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

SaaStr

FEBRUARY 7, 2023

with Aashish Krishna Kumar, Head of GTM at Togai Sales Enablement 2.0 – Elevate Rep Performance with Divanshu Goyal, Sales at GTM Buddy Common scaling pains for SaaS businesses and how to overcome them.

VP of Engineering 240

VP of Engineering Technical Cofounder Outsourcing Services CTO Coach 240

Sales Hacker

JUNE 27, 2022

But that doesn’t make it untrue or less significant for sales enablement leaders. Join Hana Elliot, VP of Revenue at Vendition and Deniz Olcay, Senior Product Marketing Manager at Allego for a deep-dive into the quickly evolving world of sales enablement.

Scale 83

Scale Scaling Strategy Sales Enablement 83

Tom Tunguz

MARCH 3, 2020

Product Marketing is the starting point for marketing. It includes: market intelligence: what are your competitors doing? sales enablement: how strong are the materials sales teams use to pitch? You might score each on a 1 to 10 scale. Let’s walk through each quickly. who does it sell to?

Underperforming Technical Team 292

Underperforming Technical Team Marketing Scale Social Media 292

SaaStr

NOVEMBER 22, 2020

The four key pillars he lays out are: Product market fit & expansion. Go to market approach & expansion. 1 Product-Market Fit and Expansion. Is your product sound, and does it solve a big problem for customers, enough for you to scale? Competitive differentiation. Building a stage-specific team. #1

Scale 311

Scale Scaling Technical Review Systems Review 311

SaaStr

NOVEMBER 16, 2020

Honestly, Andy, as do so many founders today and they say the biggest, biggest challenge is we cannot find great product marketers. We actually can’t find product marketers full stop. Why is there such a drought of good/product marketers? A great product marketer is invaluable in that process.

Sales Hiring 196

Sales Hiring Scale Leadership Sales Enablement 196

SaaStr

NOVEMBER 16, 2021

Positions Needed: Enterprise AEs, Mid-Market & SMB AEs, SDRs, Sales Ops, Sales Engineer. Head of Marketing. Positions Needed: Demand Gen, Product Marketing, Sales Enablement, Events/Community. Team Size: 5 – 6. Director of CSM. Team Size: 4 – 8.

CTO Hire 245

CTO Hire Sales Hiring Sales Recruiting CTO 245

Sales Hacker

JUNE 2, 2021

Sales enablement is an exciting place to be. It’s the glue that holds together many lines of business as your company treks forward on the path to sales success. The Sales Enablement “Holy Trinity”. I call these the Sales Enablement Holy Trinity: Communication. George Bernard Shaw. Collaboration.

Sales Enablement 109

Sales Enablement Communication Sales Hiring Sales 109

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

Product Marketing 211

Product Marketing Marketing Sales Hiring Strategy 211

Sales Enablement, SaaS and Growth

AUGUST 28, 2018

One of the questions I get asked most frequently is around building a sales enablement strategy and what that might look like. While each company, context and industry is different, I believe that there are some fundamentals that should form the blueprint of any sales enablement strategy.

Sales Enablement 122

Sales Enablement Scale Strategy Underperforming Technical Team 122

SaaStr

JANUARY 10, 2024

And for his marketing team, it didn’t just apply to marketing, demand gen, or brand, or PR. It was for everyone – product marketing, SDRs who reported in marketing, marketing operations, and sales enablement. Pipeline came first. Everyone had to be focused on pipeline or bust.

Sales Hiring 246

Sales Hiring Scale Technical Review Leadership 246

Sales Hacker

JANUARY 14, 2022

Examples of these include: Hits 30, 60, and 90-day sales onboarding goals. Has extensive product, market, and competitive knowledge. Uses consistent product messaging. Low-scoring reps will need additional learning and training around the respective products. Asks relevant and appropriate discovery questions.

Underperforming Technical Team 98

Underperforming Technical Team Sales Enablement Construction Forecasting 98

User Pilot

OCTOBER 6, 2023

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 100

B2B Development Team Review Software Review Marketing 100

User Pilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

Marketing 76

Marketing Customer Lifetime Value SaaS Advertising 76

Sales Hacker

AUGUST 7, 2020

Sales Development. Sales Growth. Sales Enablement. Enterprise Sales. Sales Operations. Sales Technology. Vice President, Global Sales. Whitney Sales. WiSE – Women in Sales Enablement. Vice President of Sales. Sales Enablement. Leadership.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

Sales Hacker

OCTOBER 22, 2018

RELATED: Sales Tools that Actually Matter: Building your Playbook. As a sales enablement leader, your first job with new sales members is to successfully ramp them—giving them a map and ensuring they know how to read it. RELATED: Demystifying Sales Enablement: What Is It, Why It Matters, And How To Do It Right.

Sales Hiring 98

Sales Hiring Sales Sales Enablement Underperforming Technical Team 98

Sales Hacker

AUGUST 12, 2021

Start by making sure that your team has access to robust buyer personas built out by sales enablement and marketing, using data from historical deals. Make sure that marketing and sales enablement have supplied case studies for multiple use cases and that reps know where to find them and how to speak about them.

Scale 119

Scale Technical Review Sales Underperforming Technical Team 119

Sales Hacker

OCTOBER 30, 2018

Misha McPherson – CEO at HumbleGritSales | Sales Enablement at SaaSy Sales Management. After running sales enablement internally for many years, Misha McPherson took that experience and have rolled it out into a hands-on consultancy. Kharisma Moraski – VP of Sales at Hustle.

Sales Recruiting 111

Sales Recruiting VP of Engineering Scale Sales Hiring 111

Tom Tunguz

OCTOBER 21, 2014

Product Marketing. Zendesk’s product marketing team focuses on understanding customer needs, segmenting the market and developing pricing plans to meet their needs. Keeping these marketers at HQ enabled them to stay connected to the company and feel empowered rather than isolated.

Scale 193

Scale Marketing Growth Hacking SaaS 193

User Pilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. Product -led growth blog. Product marketing.

Venture Capital 52

Venture Capital SaaS Data Scale 52

Sales Hacker

MAY 12, 2021

Are talk tracks just a fancy new tech take on sales scripts? Not according to these sales and sales enablement experts. Software tools are constantly improving their platforms with new features, new product lines and new uses cases. Sales leaders know that selling is all about having conversations.

Sales Enablement 74

Sales Enablement Sales Outsourced Development Technical Review 74

OpenView Labs

MARCH 10, 2019

Just like sales and marketing, I’d argue that marketing and product need to be fully integrated, and highly collaborative, in order to achieve true product led growth. The Origins of Product-Market Fit. Industry leaders have said that some of the best marketing comes from your product.

Scale 65

Scale Sales Hiring Sales Education 65

Sales Hacker

FEBRUARY 28, 2018

Kelly Piane – Manager of Success & Effectiveness, Global Inside Sales & Business Development, Infor. Matt Amadea – Manager of Sales Operations, Compeat. Sona Jepsen – Global Head of Sales Enablement, FIS GLOBAL. Chris Hays – Marketing and Sales Operations, DiscoverOrg.

Sales 84

Sales Sales Enablement Enterprise Development 84

Sales Hacker

JUNE 7, 2021

A small team in marketing or sales enablement needs to keep an eye on market shifts, new regulations, moves by big players in an industry, etc., Sending out a monthly market insights note used to work, but email overload means messages like this now get ignored. Marketing or product marketing.

Sales Recruiting 107

Sales Recruiting Payment Services Payment Methods Sales 107

OpenView Labs

SEPTEMBER 29, 2020

One of product marketing’s critical roles is alignment—and it’s got to happen on an ongoing basis, not the day before a launch, whether you’re working on sales enablement tools or product-related content. . Get to know the product. This is a no-brainer for any product marketer.

Social Media 93

Social Media Communication Sales Enablement Product Marketing 93

SaaSX

NOVEMBER 14, 2021

Some founders are able to launch a product and get a bit of early traction without sales or marketing. The first is if there is incredible product-market fit and some virality or network effect built into the product itself. 10 of the leads are qualified and become sales opportunities.

Scale 52

Scale Marketing Sales Recruiting Benchmarks 52

Sales Hacker

MAY 26, 2021

There are so many dependencies involved with any sales organization and this is especially the case with larger and more complex products and companies. In order to make everything work, the sales ops team handles all of the backend processes. A career in sales, sales ops, or sales enablement?

Scale 60

Scale Sales Hiring Sales Outsourced Development 60

Sales Hacker

APRIL 16, 2018

Here are three ways marketers can use recorded calls to be a better partner to their sales teams: 1) Validate buyer personas. 3) Identify sales enablement opportunities. Buyer persona research typically occurs during an organization’s marketing infancy, but it needs to be revisited on an ongoing basis.

Data 62

Data Technical Review Sales Marketing 62

OpenView Labs

FEBRUARY 27, 2019

Building Your Foundation: Product Market Fit and Pricing. When I started out, I spent quite a bit of time in tech sales before transitioning into a product manager role. This led me to focus my work more around early product market fit, which is such a crucial thing for any SaaS company to nail down.

Technical Review 73

Technical Review Pricing Data Marketing 73

Sales Hacker

MAY 6, 2021

Using the aforementioned pipeline metrics to forecast the commercial business drivers well into the future, segmented by the lines of products, market segments, etc to report to the C-level executives and board of directors. Hands-on coaching of sales leadership and individual contributors.

VP of Engineering 93

VP of Engineering Sales Hiring Sales Recruiting Sales 93

Sales Hacker

DECEMBER 4, 2019

When I attended and spoke at the inaugural Product Marketing / Sales Enablement Summit, multiple speakers reported that it’s a regular part of their charter to also include Sales Readiness. Product Marketing is different from Sales Enablement is different from Sales Readiness.

Sales Enablement 57

Sales Enablement Sales Education Product Marketing 57

OpenView Labs

JULY 8, 2019

Another question that comes up is how to navigate the intersection between your go-to-market strategy and pricing and packaging, especially in situations where your business model combines a self-service option and a sales-enabled enterprise offering. Can I do my job better with this product?)

Pricing 61

Pricing Sales Hiring Underperforming Technical Team SaaS 61

Intercom, Inc.

JULY 28, 2022

Here are some of our favorite takeaways from the conversation: A sales organization needs a good foundation to scale. Attract and develop talent and invest in supporting resources like onboarding, sales enablement, and sales engineering. How does the Intercom approach align sales with product, marketing, and support?

Scale 210

Scale Scaling Sales Hiring Sales Recruiting 210

Sales Hacker

JULY 17, 2018

Using market testing and market feedback as you develop product-market fit. Using unit economics to scale out marketing investments. They triple the productivity of sales teams and empower them to drive predictable and measurable revenue growth by prioritizing the right activities with intelligent automation.

Scale 51

Scale Sales Hiring Scaling Social Media 51

SaaStr

JUNE 10, 2020

Second, product market fit. Product market fit matters more than ever and technology is what’s going to get us out of this, the understanding of data and getting the insights and how fast we move in tech. And really our approach to our customers and the market had to pivot immediately. And so we built.

Travel 175

Travel Marketing Scale Outsourcing Services 175

Sales Hacker

JULY 18, 2022

They offer clarity into which features need adding or improved for product-market fit. This information becomes essential for your business going forward, helping you lay out your product, marketing, support, and sales strategy for the future. Effective feedback loops require trust between a customer and a brand.

Payment Services 75

Payment Services Churn Payment Methods Payment Solutions 75

OpenView Labs

SEPTEMBER 22, 2021

It’s all about nailing product-market fit. Common ones include better UI/UX, or the product being easier to use.”. Takeaway: Dig deep on product-market fit to offer a truly differentiated product—then highlight this in your pitch. Your differentiator is unconvincing. The problem?

Technical Review 73

Technical Review Scale Development Team Review Software Review 73