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20+ Top Social Media Sites and Platforms to Grow Your Brand in 2024

Buffer Resources

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Facebook 2.

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Our Worst Vendor Launched a Great New Feature Today. And Just Like That—I’m Back

SaaStr

All of a sudden, we could automate one piece of our social media in a way we couldn’t for years. The Relationship Was on Life Support Five years ago, we adopted a social media platform that promised to automate a piece of our production. Even worse, social media changed and the product barely worked now.

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How to Use Social Media as a B2B Company

Buffer Resources

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” B2B social media marketing vs. B2C social media marketing: How should your strategy differ?

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Navan Files for IPO: The Opening of B2B IPO Floodgates?

SaaStr

initial public offering on Friday, becoming the latest enterprise software company to test increasingly receptive public markets. Navan’s move could signal the opening of long-awaited floodgates for B2B software companies that have been waiting on the sidelines since the market downturn of 2022-2023. But Figma is a crazy outlier.

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Figma - Benchmarking the S1 Data

Clouded Judgement

And while the workflow of creating software and other digital products and experiences can take many paths and forms, the process has traditionally involved the following key phases: Ideate and Align. Access to Figma is sold as an annual or monthly subscription, per seat. My note: Their products here are FigJam and Figma Slides.] .”

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12 Best NPS Software and Survey Tools to Consider

User Pilot

Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). Distribute surveys via multiple channels, including email, social media, and the web.

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The Ultimate Guide to Software Customer Churn

Stax

The average churn rate for the software industry as a whole is 14%. As a SaaS business leader, reducing software user churn is an important part of maintaining your customer base and increasing revenue. TL;DR The average software industry churn rate is 14%, but SaaS companies should aim for under 2%. Looking to measure churn?