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How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. It can also appear on websites that have similar content and keywords to your business. Image courtesy of Bloomberg Wealth.

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How Dopple Is Defining an Emerging Market

FastSpring

They Formed a Strategic Partnership With an Agency to Work On Their Brand Positioning Dopple’s team worked with Tomorrow , an ecommerce-focused agency, to shape their positioning. “We We just didn’t build a product; we built a platform out of the gate,” Justin said. They have dimension, they have shape, they have personality.

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Do your company a favor

ProfitWell

Last week, MRR gain spiked to almost +16% because it was the beginning of the month and subscriptions renewed. This report is a quick but mighty read, jam-packed with data and trends to help you optimize your DTC marketing strategies. I found a resource that may help: The Quick Guide to Inventory Management for Ecommerce.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. So they created a software that provides control, visibility, and payment methods for corporate finance teams.

Scale 162
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SaaStr Podcasts for the Week with Chargebee and Glassdoor — November 1, 2019

SaaStr

Does it have to be in person? How should this data feedback into your product roadmap and pipeline? * So if we start on the first type of SaaS businesses that sell to SMBs and often one to five person teams, and they likely will always sell to those types of teams. Yes, it does not scale, but the beauty is the product.

Scale 127
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What's down the Pipe?

ProfitWell

Today, eBay may be looking to subscription to amp up its ecommerce reach. Listen wherever you get podcasts: Your top subscription news. We know and love eBay as the classic ecommerce platform that’s nailed it in that space since the 90s. And a subscription offering may just be the way to do so.

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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company.