SaaStr Podcast 457 (and Video): Building Your Ideal Customer Profile: Target Your Product, Sales and Marketing Effectively
SaaStr
JUNE 19, 2021
How simple was it to set your customer up with onboarding and implementation? But Wong offers a word of caution: “If you don’t get your ICP right, you kind of become this custom software development shop for your top customers.” Once you accelerate to significant scale growth, it’s vital to get an outsider’s perspective.
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