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This Message Will Self-Destruct in 33 Seconds

Tom Tunguz

The average American attention span has fallen from 150 seconds in 2004 to 75 seconds in 2012 to 47 seconds in 2023 - a 5-6% annual rate of decline. Year Avg American Attention Span (sec) CAGR 2004 150 - 2012 75 -6% 2023 47 -5% How does this compare to these blog posts? In 2013, the average reader dwelled on this site for 47 seconds.

Metrics 329
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Messaging: the Bottleneck for Web3

Tom Tunguz

Messaging has become the bottleneck for growth in web3. The lack of a native messaging protocol prevents apps from communicating with their users. Every new software era has its messaging protocol. There will be a new messaging protocol native to the web3 era. But these social networks aren’t web3 native.

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Best Business Messaging Apps

The Daily Egg

We have researched over 15 different business messaging apps. The post Best Business Messaging Apps appeared first on The Daily Egg. With many teams now working remotely, companies have to get creative about how their teams can stay in contact with each other aside from email.

Business 293
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Announcing multichannel transactional messaging: Make sure your customers get the message

Intercom, Inc.

We’re excited to announce that you can now send transactional messages using Intercom, empowering you to send all your customer messages from one easy-to-use platform. And because it’s Intercom, we’ve reimagined what “transactional messaging” looks like. What is transactional messaging? Order or delivery confirmation.

Payments 218
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2020 Database Strategies and Contact Acquisition Survey Report

Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging.

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Generating Inbound Leads With Outbound Sales Messaging

Predictable Revenue

Eric Nowoslawski joins the Predictable Revenue podcast to discuss his top three strategies for how to create inbound leads using outbound sales messaging. The post Generating Inbound Leads With Outbound Sales Messaging appeared first on Predictable Revenue.

Sales 263
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The 3 Ways Salespeople Are Getting Messaging Wrong

Predictable Revenue

Learn about the 3 fatal mistakes salespeople make in their messaging, and the steps you need to take to correct them. The post The 3 Ways Salespeople Are Getting Messaging Wrong appeared first on Predictable Revenue.

Revenue 269
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How Intent Data Helps Marketers Convert A-List Accounts

By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates. We’re here to tell you there’s a better way.

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3 Mistakes Organizations Make While Developing ABM Programs

From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

Historically, marketing teams use this tool as an anchor to ensure messaging resonates with customers. Most of the tools that are used place emphasis on delivering product features, not about solving the customers pain points. The value proposition tool is the answer to all the aforementioned questions.

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Why the Product Message Should Come From Product Management

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. The benefits of a good product message. How to create a compelling message.

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5 Messaging Mistakes Tech Recruiters Cannot Afford to Make

To stand out in a sea of emails and messages that top candidates receive daily, employers need to personalize their approach and avoid these 5 common messaging mistakes that could be hindering their response rate. Download this guide to learn: 5 mistakes to avoid in your candidate outreach.

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4 Competencies of a Successful Sales Team

Speaker: Collin Stewart, Co-Founder & Co-CEO, Predictable Revenue

After identifying that you have a great product that the market needs, the next step is to determine if you have the proper messaging, if you are using the correct channels, and if you have the most effective tactics in place. Sales effectiveness = Product Market Fit*(Messaging + Channels + Tactics).

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Digitizing Logistics: Harness the Power of Data in 4 Steps

In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Personalizing messages to your priority accounts. Ready to impress your boss with killer results? Leveraging intent data.

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Reinforcement: The Key to B2B Sales Rep Training

If you’re investing in a B2B sales training initiative, give your program the best chance of success by implementing a reinforcement program designed to improve retention and keep the momentum of your training message going until your reps have the opportunity to really apply it.