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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. Today Udemy for Business boasts 80% of the Fortune 100 – the top 100 largest US companies by revenue – as customers.

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Sequencing Business Models: The Types of Marketplaces

Casey Accidental

Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.

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Eventbrite’s Brian Rothenberg on growing a marketplace

Intercom, Inc.

Fast forward to today, and Eventbrite is the world’s largest self-service event ticketing and registration platform – processing more than 3 million tickets each week. Going back a bit, Brian was a co-founder at SkillSlate, a local services marketplaces similar to Thumbtack. We raised a $1.5-million

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The B2B Marketplace Funding Napkin 2021

Point Nine Land

What does it take to raise capital, in B2B marketplaces, in 2021? Over the last few years, we’ve published a number of SaaS funding napkins as well as marketplace napkins. This year, we’re shaking things up with our first ever B2B marketplace napkin! What does it take to raise capital, in B2B marketplaces, in 2021?

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Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

Neil Patel

The problem with selling your startup is the long exit time. Who wants to wait almost a decade to buy a startup when the face of tech is evolving at such a rapid pace? Micro startup acquisitions. But before we dive into that, we need to look into what micro startup acquisitions are and why you need to sit up and take notice.

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Snowflake, CrowdStike and SumoLogic: “How to Leverage the Cloud Giants to Scale to 100 Million ARR and Beyond”

SaaStr

So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. As a result of this, marketplaces have exploded in growth, and here’s some facts and figures. Rico Mallozzi, Sr.

Scale 200
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Unlocking Growth in the Internet Economy: a Perspective from Stripe Head of Invoicing, Suzanne Xie (Video)

SaaStr

These days, as the business lead for invoicing at Stripe, Xie has earned her own stripes in navigating the unique challenges of building and thriving in the SaaS marketplace. As difficult as SaaS companies can be to build, that can go double for things like setting up billing systems and automating revenue. Platforms-as-a-service.