SaaStr

JANUARY 28, 2019

Gillian Heltai, SVP of client services at Talkdesk, will walk you through how to build a high-performing CSM team. From Product Market Fit to Scale—Perspectives from Founder and Investor with Vista Equity Partners and Zapproved (4:10 – 4:40 pm). Wednesday, February 6.

Scale 107

Scale Marketplace as a Service Customer Success Scaling 107

Sales Enablement, SaaS and Growth

MARCH 23, 2020

One of the biggest challenges businesses face when they grow is scaling effective , autonomous and quick decision-making. I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Economies of scale. Brand equity.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

OpenView Labs

FEBRUARY 3, 2022

The market need for SaaS products has exploded and investment in SaaS companies has accelerated, requiring more talent to grow and scale. Competitive pressures and changing customer needs can be captured by a great marketing or product marketing lead. That talent pool has not kept pace.

Sales Hiring 82

Sales Hiring Sales Recruiting Scale Startup 82

OPEXEngine

MAY 18, 2021

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and .

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Intercom, Inc.

APRIL 18, 2019

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. This is episode six of Scale , a brand new podcast series on moving from startup to scale up. So how can we do more of that?

Scale 112

Scale Sales Recruiting Marketplace as a Service Sales Hiring 112

User Pilot

AUGUST 30, 2023

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. This means product leaders are constantly exploring unfamiliar settings, and the traditional approach to marketing and scaling products won’t cut it.

Scale 102

Scale AI Growth Hacking Innovation 102

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

OpenView Labs

APRIL 13, 2020

In the last decade, a few major things have happened: Emergence of new platforms with incredible scale (from Facebook to TikTok). Integration of the marketing and product tech stacks. New approaches to user-centric marketing and product. Are there marketplace dynamics? I prefer the latter method.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

FastSpring

MARCH 27, 2023

It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. And I just started a consulting business, it was a service business. on just how to bucket the messaging from our product marketing perspective. Before seeing good success in the company.

Payment Solutions 95

Payment Solutions Payment Services SaaS Payments VP of Engineering 95

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. And I didn’t even have words for these functions at the time.

SMB 180

SMB Scale Startup Marketplace as a Service 180

SaaStr

SEPTEMBER 3, 2019

So to illustrate this, I want to talk about getting deep product/market fit, and specifically one story of a founder that I admire by the name of Parker Conrad that he has told in the past. I realized that I was missing something fundamental in that first company that was deep product/market fit.

Acquisition 138

Acquisition Software Review Payment Methods Marketplace as a Service 138

FastSpring

APRIL 13, 2023

It starts with self service. And so that was really about giving an even playing ground for for companies to navigate the policy market. I felt like there was an easier way to communicate goods and services online, digitally. And so I believe in buyer empowerment. Okay, so what is that all about? Nobody does it alone.

Payment Methods 124

Payment Methods Marketing Payments SaaS Payments 124

Intercom, Inc.

DECEMBER 13, 2018

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. Different visions for different products. We do have integrations with some apps.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

Intercom, Inc.

JANUARY 16, 2020

Andrey explains why embracing the professional services sector in a unique way has paid dividends. So we decided not to build everything ourselves but to make sure that people can build and extend our product and also we’re not just thinking about a developer platform. Embracing professional services as a distribution channel.

Consulting 249

Consulting Marketplace as a Service Scale Development 249

Casey Accidental

OCTOBER 18, 2021

In the Reforge Product Strategy course, we teach that there are four different types of product work : Feature development: adding new things to the product that improve value proposition e.g. Uber’s Split Fare. Product/market fit expansion: adding totally new products that create new value propositions e.g. Uber Eats.

Technical Advisors 140

Technical Advisors Technical Review Scale Marketplace as a Service 140

A Smart Bear

FEBRUARY 26, 2019

Sometimes that’s airtight product/market it. Sometimes that’s product design so thrilling that every customer spreads the word to five more. Sometimes that’s a market insight that takes competitors five years to understand. A lot of businesses aren’t profitable even at scale. Selling to the mid-market is hard.

Underperforming Technical Team 64

Underperforming Technical Team Scale Sales Hiring Startup 64

OpenView Labs

SEPTEMBER 10, 2020

If he replaces the hire but still has no idea what the market needs, how is that going to stop the bleeding? After all, the marketplace speaks the loudest, and without customers you don’t have a business. These are the four misconceptions founders struggle with the most when it comes to “going up market.”

Sales Hiring 74

Sales Hiring Enterprise Scale Startup 74

SaaSOptics

MAY 19, 2022

To find qualified prospects, you’ll need a thorough understanding of your target market. The answer lies in your product or service’s value proposition. You have poor product/market fit. Your product roadmap is misaligned with customer needs. Social media marketing is your gateway to around 3.6

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

DECEMBER 20, 2019

Befofe that Manny was a Senior Product Manager @ Amazon where he engineered the compensation system for Amazon Associates and Web-Services which accounts for 15% of Amazon’s traffic. 293: Congratulations you’ve built a product that’s proven itself in the marketplace! Take your product, sell it.

Scale 142

Scale Sales Hiring Construction Education 142

Sales Hacker

APRIL 16, 2018

3) A career in sales and marketing [3:30]. 6) Flipping the framework from startup to scale-up [8:45]. 9) Sales and marketing alignment [21:35]. At GLG, Jess launched and built three new businesses, professional services, life science, and corporate markets that resulted in over $100 million in incremental revenue.

VP of Engineering 67

VP of Engineering Revenue Scale Sales Recruiting 67

SaaStr

JUNE 10, 2021

Marten Mickos: We heard here that the cloud business has a combined market cap already of over a trillion dollars. So the whole world of software as a service and cloud has just exploded and will continue to grow enormously. And if we look at the specifics of the word SaaS, software as a service.

Outsourcing Services 140

Outsourcing Services Marketplace as a Service Outsourced Development Scale 140

Unbounce

SEPTEMBER 16, 2021

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. Throughout this guide, we’ve been talking as if you’re selling a product or service.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

SaaStr

SEPTEMBER 27, 2019

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. But it doesn’t really scale when you’re selling to the masses. Because marketing is the revenue function.

Sales Hiring 131

Sales Hiring Sales Recruiting Scale Software Review 131

Casey Accidental

OCTOBER 24, 2022

Eventbrite was historically a 50% sales and 50% self-service business. So, as we decided to take a bet on building an intuitive, self-service experience instead of masking user experience issues with human support, we really had to confront Belsky’s product lifecycle for the first time. Sounds expensive. Let’s cover each below.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

SmartKarrot

MAY 13, 2021

Lead and scale a team of high-performing Customer Success Managers. Work collaboratively across departments to ensure customers are aware of all LeagueApps programs and services beyond the core platform. Clearly communicate customer feedback and trends to key stakeholders in Product, Marketing and Tech.

Customer Success 10

Customer Success Technical Review Marketplace as a Service Scale 10

SaaStr

APRIL 30, 2022

It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. If you kind of that question, thinking about the stakeholders and the decisions and companies of using SaaS products, there’s kind of three types. Five percent is okay.

SaaS Payments 239

SaaS Payments Metrics Payment Methods Scale 239

SaaStr

JUNE 10, 2020

Second, product market fit. Product market fit matters more than ever and technology is what’s going to get us out of this, the understanding of data and getting the insights and how fast we move in tech. And really our approach to our customers and the market had to pivot immediately. And so we built.

Travel 176

Travel Marketing Scale Outsourcing Services 176

Intercom, Inc.

OCTOBER 16, 2019

However, that doesn’t necessarily mean a “pivot”, but more often the evolution is a shifting business model as the company scales and the user base grows and changes. It’s all too easy to make the mistake of adopting a pricing model that is ill-suited to other aspects of your company, such as the go-to-market strategy or sales strategy.

Business Model 195

Business Model Scale Pricing Payment Methods 195

SaaStr

NOVEMBER 21, 2020

Rob Gonzalez: Operationally, I look at, in particular, my experience at Endeca, but also another startup that sold to pharmaceutical companies and other life sciences businesses and financial services companies called Cambridge Semantics. It just made it a lot easier for us to scale up Salsify as we found success.

SaaS Payments 263

SaaS Payments Scale Payment Services Payment Solutions 263

SmartKarrot

JUNE 25, 2021

No business can survive in the long run without a loyal customer base for its services or products. SaaS leaders need to believe and keep the product in mind to guide customers properly. The Customer Development model is not a replacement for the Product Development model, but rather a companion to it. Customer Discovery.

Development 10

Development SaaS Sales Hiring Marketplace as a Service 10

Sales Hacker

FEBRUARY 7, 2018

Previously they may have only spent $1,000 when buying a SaaS service online. Now the services have matured where buyers are spending 20x in online services is relatively comfortable. In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind.

Scale 86

Scale Growth Hacking Scaling Sales Hiring 86

Unbounce

JUNE 16, 2020

Today, small and medium SaaS businesses are discovering the power of using partners to help sell their products. With a $60 billion market in which to grow, these companies recognize that smart use of partnership channels can help them scale up while creating a win-win-win ecosystem for the company, the partner, and the customer.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

User Pilot

OCTOBER 22, 2023

Finally, we’ll address what to do when confronted with the monumental task of trying to scale live webinars as a key component of your user engagement strategy by discussing the advantages of webinar automation. TL;DR Webinars are very well-suited to drive user engagement. Many platforms let you set up superficial personalizations (e.g. “Hi,

Engagement 103

Engagement SaaS Onboarding Marketplace as a Service 103

SaaStr

MAY 15, 2020

I went into product marketing for the commercial arm of Xerox Park, which is a big computer research company here. So, our products and services are around how can we help companies utilize open source more effectively, more securely, more responsibly, as well as contribute. Bridget Gleason: We’re all learning.

Sales Hiring 196

Sales Hiring Scale Technical Review Outsourcing Services 196

Intercom, Inc.

MAY 2, 2019

Instacart is valued at nearly $8 billion and since joining, he’s helped to make the company’s services available to more than 80% of U.S. Even with Instacart’s enormous valuation, he continues to see tremendous growth potential for the service, similar to what he saw in Instagram’s early days. Thanks for signing up.

Marketplace as a Service 184

Marketplace as a Service B2C PayPal Scaling 184

Chart Mogul

SEPTEMBER 15, 2023

5 Reasons I Hate the Rule of 40 by Mikael Johnsson, SaaS Nordic While not necessarily completely useless, I would strongly argue that R40 is a metric applicable to the world of PE and public markets investing and is not a good metric for assessing the quality of venture-stage companies. These are not laws. How Much Should You Pay Yourself?

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

Intercom, Inc.

APRIL 4, 2019

So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? Arriving at a company that had found early success epitomizing Paul Graham’s mantra of “ do things that don’t scale ”, her brief was the opposite – to build a sales organisation that would scale.

Scale 162

Scale Sales Hiring Underperforming Technical Team Payment Services 162