Intercom, Inc.

APRIL 18, 2019

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. When Gainsight CEO Nick Mehta asked Anthony to run marketing, Anthony he was jumping in at the deep end. So how can we do more of that?

Scale 112

Scale Sales Recruiting Marketplace as a Service Sales Hiring 112

OpenView Labs

APRIL 13, 2020

Pricing tiers, enterprise-level inquiries, feature gating. How a company thinks about which digital marketing channels may work is entirely dependent on how much money they make per customer or user. How much money they make per user is entirely dependent on the pricing model and how users are onboarded and retained.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

SaaStr

DECEMBER 20, 2019

Befofe that Manny was a Senior Product Manager @ Amazon where he engineered the compensation system for Amazon Associates and Web-Services which accounts for 15% of Amazon’s traffic. Why does Manny believe it is so important to track pipeline coverage as one of your core metrics? Loving our podcast content?

Scale 143

Scale Sales Hiring Construction Education 143

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. And I didn’t even have words for these functions at the time.

SMB 186

SMB Scale Startup Marketplace as a Service 186

SaaStr

SEPTEMBER 3, 2019

Before that, I was at a company called Grasswire, and in both of those companies we had to acquire customers for about 1/10th the price of our competitors. At LendUp, it was because we were in the subprime lending space and we were trying to not screw people over, unlike the rest of the market. Uber is a classic marketplace company.

Acquisition 143

Acquisition Software Review Payment Methods Marketplace as a Service 143

Neil Patel

OCTOBER 24, 2020

Questions about KPIs and metrics for performance measurements. Question about tactics and various marketing channel s for boosting customer engagement. You can also select a freelancer profile from these marketplaces. What Kinds of Budgets and Prices to Expect. In other words, you’ll end up in the same place you started.

Consulting 132

Consulting Sales Hiring Technical Review Sales Recruiting 132

A Smart Bear

FEBRUARY 26, 2019

Sometimes that’s airtight product/market it. Sometimes that’s product design so thrilling that every customer spreads the word to five more. Sometimes that’s a market insight that takes competitors five years to understand. There isn’t one most important SaaS metric. Selling to the mid-market is hard.

Underperforming Technical Team 64

Underperforming Technical Team Scale Sales Hiring Startup 64

Intercom, Inc.

JANUARY 16, 2020

Andrey explains why embracing the professional services sector in a unique way has paid dividends. So we decided not to build everything ourselves but to make sure that people can build and extend our product and also we’re not just thinking about a developer platform. Embracing professional services as a distribution channel.

Consulting 249

Consulting Marketplace as a Service Scale Development 249

SaaStr

MARCH 19, 2019

On one half of it you have product market fit and on the other half you have partners and ideally developers integrating in order to reach your users. The platform flywheel, the basics of it are you have a product that suddenly has market fit, you have customers who are joining that product.

Payments 124

Payments Scale Scaling Revenue 124

Chart Mogul

SEPTEMBER 15, 2023

These materials will take you from the basics SaaS Metrics — 101 to more advanced topics like Go-To-Market and Product-Led Growth (PLG). Here is a comprehensive list of SaaS blogs that goes through the most common metrics and terms. Only a handful of metrics really matter. I’ve tried – just ask my in laws.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

SaaStr

SEPTEMBER 27, 2019

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. I noticed you were on our pricing page and just wanted to see if you wanted to chat about anything.” And they still do today.

Sales Hiring 136

Sales Hiring Sales Recruiting Scale Software Review 136

SmartKarrot

JUNE 25, 2021

No business can survive in the long run without a loyal customer base for its services or products. SaaS leaders need to believe and keep the product in mind to guide customers properly. The framework allows companies to strike the right price point for stakeholders. What do the key metrics look like?

Development 10

Development SaaS Sales Hiring Marketplace as a Service 10

User Pilot

SEPTEMBER 4, 2023

Key metrics like revenue growth, customer acquisition costs, and net promoter score can indicate the success of a blue ocean strategy. The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete. By creating new market spaces, they can unlock new demand and achieve high growth and profits.

Strategy 90

Strategy Technical Review Business Innovation 90

SaaStr

NOVEMBER 21, 2020

How does Rob think through pricing today in a way that encourages land and expand? How does Rob think about usage vs seat-based pricing in SaaS? How should sales and marketing work together on pricing? You look at the forward-looking ARR multiples on the stock price, and they were a lot lower back then.

SaaS Payments 258

SaaS Payments Scale Payment Services Payment Solutions 258

Casey Accidental

OCTOBER 24, 2022

Eventbrite was historically a 50% sales and 50% self-service business. So, as we decided to take a bet on building an intuitive, self-service experience instead of masking user experience issues with human support, we really had to confront Belsky’s product lifecycle for the first time. Sounds expensive.

Scale 139

Scale User Experience Underperforming Technical Team Marketplace as a Service 139

SaaStr

MAY 15, 2020

I went into product marketing for the commercial arm of Xerox Park, which is a big computer research company here. So, our products and services are around how can we help companies utilize open source more effectively, more securely, more responsibly, as well as contribute. We start really, really early. .

Sales Hiring 200

Sales Hiring Scale Technical Review Outsourcing Services 200

Unbounce

JUNE 16, 2020

These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind. These partners resell your product and benefit from offering ongoing services, usually on a retainer basis. Treat it like a checklist: First, have you achieved some level of product-market fit? Reseller Programs.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

SaaStr

MAY 3, 2019

Before that Manny was a Senior Product Manager @ Amazon where he engineered the compensation system for Amazon Associates and Web-Services which accounts for 15% of Amazon’s traffic. Why does Manny believe it is so important to track pipeline coverage as one of your core metrics? It’s all about customer obsession!

VP of Engineering 153

VP of Engineering Sales Hiring Technical Review Development Team Review 153

User Pilot

SEPTEMBER 4, 2023

Key metrics like revenue growth, customer acquisition costs, and net promoter score can indicate the success of a blue ocean strategy. The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete. By creating new market spaces, they can unlock new demand and achieve high growth and profits.

Strategy 52

Strategy Technical Review Business Innovation 52

SaaStr

JULY 11, 2019

It may seem like a simple decision, but there is a lot of complexity in a two-sided marketplace where people are expecting to get paid. The marketplace was doing well. We were growing, but there was still a lot of friction in the product. We always knew that this market opportunity was so large. We looked at the numbers.

Scale 119

Scale Marketplace as a Service Sales Recruiting Scaling 119

User Pilot

OCTOBER 31, 2022

Userpilot is a powerful product adoption platform that enables you to quickly build personalized, flexible, contextually relevant in-app experiences targeted to different user segments – all without writing a line of code. You can’t stand still in the competitive SaaS market. NPS is the perfect metric for doing just that.

Onboarding 98

Onboarding Software Review Marketplace as a Service Engagement 98

Hitenism

DECEMBER 26, 2016

Work backwards from there to get your pricing model and acquisition channels. Brian Balfour , You’re Too Focused on Product/Market Fit. Buffer started with a very minimum viable product (MVP) which consisted of just three pages. A homepage, pricing page and thank you page. What animals are you hunting?”

Scale 152

Scale SaaS Marketplace as a Service SMB 152

Chargify

AUGUST 17, 2017

You could pay a fair price. Note: For the purposes of this specific post, the tactics presented are targeted to established SaaS companies that have already verified product/market fit and experienced initial traction. Analyze metrics. Curious what metrics industry leaders obsess over? SaaS Growth Ceiling.

Scale 53

Scale Sales Hiring Artificial Intelligence SaaS 53

Sales Hacker

MAY 12, 2021

Develop your objective or call to action, work with your product marketing team, and then A/B test your talk tracks at different levels. Brain Wool , VP of Growth at StorySlab, says it could be, “something that’s occurring internally, like messaging not resonating, or a shift in the marketplace, like COVID-19.”. What’s next?

Sales Enablement 76

Sales Enablement Sales Outsourced Development Technical Review 76

Sales Hacker

FEBRUARY 7, 2018

Previously they may have only spent $1,000 when buying a SaaS service online. Now the services have matured where buyers are spending 20x in online services is relatively comfortable. Competitors were increasing their market share and Randy was falling behind. FIND PRODUCT MARKET FIT. HIT THE LAUNCH WINDOW.

Scale 88

Scale Growth Hacking Scaling Sales Hiring 88

SaaStr

AUGUST 6, 2019

Tradeshift Buy, which is essentially what we call private marketplaces. Think about it like Amazon or eBay, but instead of being for you and I, it is the Fortune 500 companies of this world that use it, companies like Unilever going and buying [produced 00:04:02] enzymes, ingredients, on our private marketplace technology.

Payment Solutions 151

Payment Solutions Payments Outsourcing Services SaaS Payments 151

SaaStr

FEBRUARY 7, 2020

Early stage, there’s going to be demand risk and product market fit risk, but later the risk is about the ability to scale. What do we think will happen when there’s a conflict around direction of product? Or how the customer service team is going to deal with companies that aren’t renewing as planned?

Scale 179

Scale Underperforming Technical Team Investment Sales Hiring 179

Sales Hacker

AUGUST 31, 2021

In this episode of the Sales Hacker podcast, we have Ajit Ghuman , Head of Product Marketing at Narvar and author of Price To Scale. Join us for a conversation about Ajit’s pricing philosophy, the effect that price has on customer satisfaction, and why the truth is better than feeling good. powered by Sounder.

Product Marketing 65

Product Marketing Scale Marketing Pricing 65

SmartKarrot

DECEMBER 18, 2020

Customers are getting more empowered in today’s marketplace. It helps them in processes like pricing, promotion and management. Customer Service Calls : Through customer service calls, you can learn the kind of queries a customer is raising. This can be understood through various relevant customer feedback metrics.

Social Media 10

Social Media Data Analysis Marketplace as a Service Customer Lifetime Value 10

SmartKarrot

DECEMBER 18, 2020

Customers are getting more empowered in today’s marketplace. It helps them in processes like pricing, promotion and management. Customer Service Calls : Through customer service calls, you can learn the kind of queries a customer is raising. This can be understood through various relevant customer feedback metrics.

Social Media 10

Social Media Data Analysis Marketplace as a Service Customer Lifetime Value 10

SaaStr

MARCH 17, 2020

Pendo announced a new offering aimed to help startup companies accelerate product-market fit, and prove that product traction to early stage investors. With LogRocket Professional, you’ll receive frontend performance metrics, monitoring in console and the ability to create metrics from the console. SaaSOptics .

Sales Hiring 197

Sales Hiring Scale Payment Features Marketplace as a Service 197