User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What does PLG stand for in marketing?

Strategy 98

Strategy Marketing Scale Software Review 98

SaaStr

APRIL 20, 2020

The last thing anyone needs is another CRM, another invoicing app, another quoting tool, another recruiting app, etc. And they are actually happy and love your product? But 8 times out of 10, it shows the earliest stages of real product-market fit, i.e., potentially having something. That’s real. But you will.

Scale 302

Scale Payment Features Engineering Product Marketing 302

SaaStr

SEPTEMBER 7, 2022

What about moving from founder-led sales to building a sales team and scaling your revenue growth? Demodesk’s CEO, Veronika Riederle, and VP of Revenue, Lauren Wright, answer the most pertinent questions on scaling a SaaS start-up as they take us through lessons learned from the three stages of growth. Product-Market Fit .

Sales Hiring 193

Sales Hiring Scale Revenue Sales 193

Intercom, Inc.

APRIL 22, 2019

His new venture focuses on creating a central knowledge network for scaling businesses so that employees aren’t wasting hours by chasing down important resources and company history scattered across a host of apps like Google Docs, SharePoint sites, Evernote and more. Collaboration pains increase as you scale. Short on time?

Scale 156

Scale Scaling AI Search Underperforming Technical Team 156

SaaStr

JULY 9, 2019

Join Anish Shivdasani, CEO of Giraffe, as he provides unique African experiences learned from scaling to 1M users. Also last year, of the 10 fastest growing Internet penetration markets in the world, 8 of them were in Africa. Most African markets never had a banking infrastructure the like of which we used to here. Yeah, great.

Scale 159

Scale Sales Recruiting Scaling SaaS Payments 159

Chart Mogul

JUNE 24, 2021

While some companies might want to stick with the rates that work right now, there may come the point where you can’t rely on growing your market share at the same rate as your company’s early days. For subscription apps like Headspace , a global audience is part of their growth ambition. 2 types of pricing localization.

Pricing 128

Pricing SaaS Payments Payments Payment Features 128

SaaStr

JANUARY 7, 2021

Whether it was our interview with Podium’s Eric Rea on how he scaled with a team outside the Bay Area before it was really considered an option, or TripAction’s Megan Eisenberg on how to prioritize trade-offs in marketing without sacrificing pipeline, we’ve covered the gambit of relevant topics throughout the year. .

Scale 236

Scale Sales Hiring Scaling B2B 236

Totango

NOVEMBER 5, 2021

TC : I’ve also coordinated with Marketing, specifically Campaign Marketing and Product Marketing. Due to the collaboration, our messaging is aligned, the look and feel is consistent and on-brand, and we ensure we are focusing on key product features. Well, if you’re Aruba, you go digital.

Scale 110

Scale Engagement Scaling Strategy 110

User Pilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Customer Lifetime Value 98

Customer Lifetime Value Retention Marketing Scale 98

Andreessen Horowitz

APRIL 23, 2024

They also talked about the difficulties — and potential advantages — of selling into small businesses, taking alternative approaches to interviewing candidates, and the importance of keeping culture a vital part of a company as it scales. Rocket Mortgage has 30 years of data around mortgages in different markets.

Payments 102

Payments Forecasting Payment Services Payment Solutions 102

FastSpring

APRIL 13, 2023

Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. Experience is the keyword here. Justin explained.

Payment Methods 115

Payment Methods Marketing Payments SaaS Payments 115

User Pilot

APRIL 29, 2024

A market segmentation survey is a market research tool. Customer segmentation enables teams to better understand customer needs and pain points and deliver personalized product experiences t o accommodate them. This improves satisfaction, retention, and brand loyalty , and improves the performance of marketing strategies.

Payment Solutions 66

Payment Solutions SaaS Payments Payment Methods Payments 66

SaaSOptics

MARCH 16, 2022

In this webinar recap, you’ll see the most significant trends in SaaS pricing, subscription management, metrics/analytics, and what they could mean for your business in 2022. Great for early-stage companies and easy to scale throughout the business lifecycle. Trends in Subscription Management . Variable pricing.

Trends 98

Trends B2B Scale Payment Features 98

Baremetrics

DECEMBER 8, 2020

In this article, the founder of Product Marketing Alliance (and Baremetrics customer) Richard King, shared how he turned a network of product marketers into a thriving paid community with over 20,000 members, using some simple but powerful content marketing tactics. Things scaled real quick.

Content Marketing 98

Content Marketing Marketing Business Product Marketing 98

User Pilot

JANUARY 28, 2024

So, what’s the best time to trigger market research surveys? While the obvious answer is during product development , you can also do it at regular intervals to keep track of customer preferences. What is the problem that the product/service helped to solve for you? How do you search for the products you want to buy?

Scale 96

Scale Market Research Software Review Churn 96

SaaStr

NOVEMBER 2, 2019

How does Krish think about purely serving the SMB market? Does one have to expand the product line to retain customers? Yes, it does not scale, but the beauty is the product. What does Krish mean when he says, “In SaaS, you either sell to one of 2 customer profiles”? Does one have to move to enterprise?

Scale 127

Scale SaaS Payments Sales Recruiting Payment Services 127

Chargify

APRIL 23, 2019

We found ourselves asking this question in a marketing meeting not too long ago. According to a study by the Startup Genome Project of more than 3,200 startups, they found that “70% [of startups] fail because of premature scaling.” Hopefully the information below will help you avoid premature scaling. Are we still a startup?

Scale 74

Scale SaaS Payments Scaling Payment Services 74

Totango

NOVEMBER 5, 2021

TC : I’ve also coordinated with Marketing, specifically Campaign Marketing and Product Marketing. Due to the collaboration, our messaging is aligned, the look and feel is consistent and on-brand, and we ensure we are focusing on key product features. Well, if you’re Aruba, you go digital.

Scale 84

Scale Engagement Scaling Strategy 84

ProfitWell

DECEMBER 9, 2019

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

Neil Patel

MARCH 1, 2021

The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Productized services are standardized services sold like products, with clearly defined parameters and pricing.

Scale 141

Scale Payment Features Consulting Pricing 141

SaaStr

JUNE 10, 2020

The true test of marketers. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs – the biggest impact for the business. We’re going through layoffs and furloughs, recession planning and for me as the CMO, facing really massive cuts to marketing budgets and headcount.

Travel 175

Travel Marketing Scale Outsourcing Services 175

User Pilot

APRIL 18, 2023

The 4 types of customer satisfaction surveys are Net Promoter Score (NPS) surveys, customer satisfaction score (CSAT) surveys, customer effort score (CES) surveys, and product-market fit (PMF) surveys. Likert scale questions 2. Rating scale questions 3. Here are some best practices for collecting customer feedback.

Underperforming Technical Team 98

Underperforming Technical Team Scaling Onboarding Product Marketing 98

Totango

NOVEMBER 5, 2021

TC : I’ve also coordinated with Marketing, specifically Campaign Marketing and Product Marketing. Due to the collaboration, our messaging is aligned, the look and feel is consistent and on-brand, and we ensure we are focusing on key product features. Well, if you’re Aruba, you go digital.

Scale 62

Scale Engagement Scaling Strategy 62

OPEXEngine

FEBRUARY 22, 2022

We typically classify SaaS companies in terms of three customer segments, enabling us to better evaluate their needs: Small/Mid-Market (SMM). In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies. SMM SaaS Go-To-Market Strategy.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

ProfitWell

OCTOBER 17, 2019

How can this NBC original teach us a ton about content marketing? Your top subscription news. Apparently, 27% of people now pay more than $100 per month in subscriptions, as much as the average person would spend on cable—although I can’t say I’m surprised by this number. Content marketers, welcome to the Good Place.

Content Marketing 73

Content Marketing Marketing Scale Consulting 73

Chart Mogul

JUNE 24, 2021

While some companies might want to stick with the rates that work right now, there may come the point where you can’t rely on growing your market share at the same rate as your company’s early days. For subscription apps like Headspace , a global audience is part of their growth ambition. 2 types of pricing localization.

Pricing 52

Pricing SaaS Payments Payments Payment Features 52

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. Consider the overnight success of a celebrity-owned product. So, owned media.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

Chart Mogul

JUNE 1, 2023

In an uncertain market, customer retention is key. In an uncertain market, customer retention is key. Whether you have annual or monthly subscriptions (or a mix of both), it is common to measure retention over 12 months. High retention is a strong indication of product-market fit. faster than their peers in 2022.

Retention 90

Retention Metrics Benchmarks SaaS 90

User Pilot

FEBRUARY 25, 2024

Pricing and billing friction – when customers don’t understand the pricing structure or find it difficult to cancel their subscription. Scalability friction – when it’s difficult to upgrade or scale the product to accommodate growing customer needs. Reducing friction fosters product and brand loyalty.

Scale 104

Scale SaaS Onboarding Engagement 104

User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Number of Platform Downtimes : Your company will be more effective if the SaaS product has low downtimes.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

User Pilot

FEBRUARY 28, 2023

Customer experience feedback focuses on user interactions with your product. Product Market Fit (PMF) surveys help teams evaluate product viability. Bug reports are essential for improving the technical soundness of your product. All you have to do is create a pop-up modal with a simple rating scale.

Scale 98

Scale Management Technical Review Onboarding 98

User Pilot

APRIL 23, 2023

Customer acquisition cost estimates the cost of acquiring a new customer to optimize customer marketing efforts. Monthly recurring revenue tracks expected revenue from all active subscriptions to understand business health. Expansion monthly recurring revenue assesses revenue generated from upgrades and add-ons.

Metrics 97

Metrics Customer Lifetime Value SaaS Scale 97

SaaStr

NOVEMBER 28, 2019

Product-market fit has been really important. Teddie : And also we’ve seen the BI market that’s been acquisitions at the last. Felix : But I think what it has enabled us to do is to really become almost a market leader and build like a mini brand. Felix : We specialize in data governance and data cataloging.

Sales Hiring 177

Sales Hiring Scale Sales Recruiting Government 177

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. As two CEO who love the art of sales and scaling, this one really was special. You can have the great product and a great team, but the market of small or very niche.

Sales Recruiting 242

Sales Recruiting Sales Hiring Scale VP of Engineering 242

Chart Mogul

APRIL 20, 2018

Subscriptions are reaching never-seen-before levels of scale. This week, we learned that Amazon Prime has over 100 million subscribers and that Apple may be planning to launch a news subscription service soon. Is this the end of the subscription era? Category creation and the importance of product marketing.

Subscription 45

Subscription Payment Features SaaS Scale 45

SaaStr

NOVEMBER 16, 2020

Before Salesforce Andy spent close to 5 years at Oracle as VP Product Management. How did he come to be CEO at the market leader, UserTesting? * What does it take to scale a sales team successfully? And that became a pretty important skill set as people were trying to scale SaaS businesses all over Silicon Valley.

Sales Hiring 190

Sales Hiring Scale Leadership Sales Enablement 190

OPEXEngine

MAY 18, 2021

Just six Cloud companies listed on the Bessemer Nasdaq Cloud Index each are valued at over $100B, and together currently represent a market capitalization well over $1trillion. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Growth Stage – Scaling the Business, and .

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98