SaaStr

JULY 23, 2021

Tolithia Kornweibel, Chief Revenue Officer @Gusto. Nicole Culver, Director of Product Marketing, SaaS @Bandwidth. Suzanne Xie, Head of Invoicing @ Stripe. Amisha Gandhi, SVP, Marketing @ Tipalti. Zeb Evans, Founder & CEO, ClickUp. Tom Clayton, CRO @ Bill.com. Brian Peterson, CTO @ Dialpad.

VP of Engineering 278

VP of Engineering New CTO CTO Hire Sales Hiring 278

Chart Mogul

SEPTEMBER 6, 2023

Questions like: Which marketing channel brings in the most MRR? How does my PLG motion compare to Sales-led in terms of revenue or retention? Anyone can use segmentation in ChartMogul to analyze subscription data without needing a background in business intelligence, SQL, or direct access to data. Which plan?

Revenue 52

Revenue Churn Pricing Operational efficiency. 52

SaaStr

APRIL 20, 2020

The last thing anyone needs is another CRM, another invoicing app, another quoting tool, another recruiting app, etc. And they are actually happy and love your product? But 8 times out of 10, it shows the earliest stages of real product-market fit, i.e., potentially having something. That’s real.

Scale 330

Scale Payment Features Engineering Product Marketing 330

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What does PLG stand for in marketing?

Strategy 98

Strategy Marketing Scale Software Review 98

ProfitWell

JANUARY 6, 2020

Imagine a world in which your customers sell your product for you. You just have to achieve stellar product-market fit. Marc Andreessen, cofounder and general partner of Andreessen Horowitz, put it this way, “product-market fit is when people sell for you.” What is product-market fit? Ideal, right?

Product Marketing 52

Product Marketing Underperforming Technical Team Marketing Advertising 52

Baremetrics

JULY 30, 2021

Chargebee is a company that offers a wide range of features and toutes itself as the leader in subscription billing management. Within their platform, users can manage various aspects of their online customers such as subscription, recurring billing, invoicing, payments, accounting, taxes, and more.

Systems Review 52

Systems Review Technical Review Payment Features Payments 52

User Pilot

MAY 2, 2024

Poor customer retention drains your resources, reduces revenue, brings operational instability, and harms your reputation. It puts your product’s future at risk. In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. Why does it matter?

Retention 105

Retention Marketing Customer Lifetime Value Onboarding 105

Chart Mogul

JUNE 24, 2021

While some companies might want to stick with the rates that work right now, there may come the point where you can’t rely on growing your market share at the same rate as your company’s early days. For subscription apps like Headspace , a global audience is part of their growth ambition. 2 types of pricing localization.

Pricing 128

Pricing SaaS Payments Payments Payment Features 128

ChurnZero

MAY 6, 2022

He also discusses how the market’s perception of net revenue retention has shifted over the last decade and what companies can do to increase this red-hot metric. It’s easier to build products that buyers have budgets for. But for productivity tools, which don’t have ROI measurements, it’s harder to get started.”.

Retention 98

Retention Revenue Entrepreneurship B2C 98

Chart Mogul

MARCH 23, 2023

Are you effectively expanding revenue from your existing customer base? Gross revenue retention (GRR) and net revenue retention (NRR) are the key metrics to understand how well … How good is your business at retaining customers? Are you effectively expanding revenue from your existing customer base?

Retention 52

Retention Metrics Revenue Scale 52

User Pilot

AUGUST 6, 2023

How do you calculate marketing automation ROI? More importantly, how can marketing teams maximize it? On top of that, our article: Defines what marketing automation is. Identifies the areas of marketing that you can automate. Identifies the areas of marketing that you can automate. What is marketing automation?

Marketing 98

Marketing SaaS Social Media Onboarding 98

Andreessen Horowitz

APRIL 23, 2024

Rocket Mortgage has 30 years of data around mortgages in different markets. One of the criticisms of SMB software is that each customer can only provide so much revenue. For both of you, subscription is a smaller-to-no piece of the story. Mercury has never monetized via subscription and just focused on payments and float.

Payments 111

Payments Forecasting Payment Services Payment Solutions 111

Tom Tunguz

FEBRUARY 24, 2015

Once a startup has found an initial product market fit, the business must evolve the way it models its growth. Before product market fit, a startup’s financial projections focus on costs. The company has no visibility into their revenue growth.

Sales Recruiting 111

Sales Recruiting Revenue Startup Sales Hiring 111

SaaSOptics

MARCH 16, 2022

In this webinar recap, you’ll see the most significant trends in SaaS pricing, subscription management, metrics/analytics, and what they could mean for your business in 2022. Pros: Predictable revenue streams make it easy to forecast growth. Cons: Companies often end up over/undercharging customers based on product usage.

Trends 98

Trends B2B Scale Payment Features 98

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

ProfitWell

DECEMBER 9, 2019

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package.

SaaS Payments 61

SaaS Payments Payment Services Subscription Payment Features 61

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” That’s where 3D products were really going to explode.

Payment Methods 116

Payment Methods Marketing Payments SaaS Payments 116

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. In this blog post, you’ll learn everything about go-to-market strategies. SaaS go-to-market plans can be used in several use cases.

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

SaaStr

JANUARY 7, 2021

Whether it was our interview with Podium’s Eric Rea on how he scaled with a team outside the Bay Area before it was really considered an option, or TripAction’s Megan Eisenberg on how to prioritize trade-offs in marketing without sacrificing pipeline, we’ve covered the gambit of relevant topics throughout the year. .

Scale 269

Scale Sales Hiring Scaling B2B 269

SaaStr

JUNE 10, 2020

The true test of marketers. Are you a revenue driver or a cost center? Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs – the biggest impact for the business. Second, product market fit. You cannot afford to be the latter. For four years at MongoDB.

Travel 184

Travel Marketing Scale Outsourcing Services 184

OPEXEngine

JUNE 2, 2020

If your startup is a SaaS (or any other business with customers paying on a recurring subscription basis), churn is a critical metric – particularly net revenue churn and gross revenue churn – that will need constant measurement. What is revenue retention? Net Revenue Retention Rate.

Retention 52

Retention Churn Revenue Metrics 52

SaaStr

APRIL 14, 2023

When building a product, organizations are solving a specific need. Of course, building great teams and finding product market fit is critical, but don’t forget about product investor fit. If you aren’t sure if you have a rock-solid value prop, look at churn, revenue, and even the ability or inability to raise funds.

Development Team Review 240

Development Team Review Technical Review Underperforming Technical Team SMB 240

Neil Patel

MARCH 1, 2021

If you try to grow your consulting or freelance revenue by merely adding more clients to your portfolio, you may hit a common obstacle: Living project to project. One solution to this problem may be productized services. What Are Productized Services For? For even more predictability, you can sell subscriptions to your services.

Scale 141

Scale Payment Features Consulting Pricing 141

OPEXEngine

FEBRUARY 22, 2022

We typically classify SaaS companies in terms of three customer segments, enabling us to better evaluate their needs: Small/Mid-Market (SMM). In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies. SMM SaaS Go-To-Market Strategy.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Incredo

DECEMBER 3, 2019

Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. And people simply want to treat themselves by getting products and services that they didn’t consider buying during the rest of the year.

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

Chart Mogul

JUNE 24, 2021

While some companies might want to stick with the rates that work right now, there may come the point where you can’t rely on growing your market share at the same rate as your company’s early days. For subscription apps like Headspace , a global audience is part of their growth ambition. 2 types of pricing localization.

Pricing 52

Pricing SaaS Payments Payments Payment Features 52

Chart Mogul

JUNE 1, 2023

In an uncertain market, customer retention is key. In an uncertain market, customer retention is key. Tips for tracking customer retention Four strategies to improve customer retention SaaS retention FAQ Is revenue retention more relevant to your business at the moment? Companies with best-in-class retention grew at least 1.8x

Retention 90

Retention Metrics Benchmarks SaaS 90

User Pilot

NOVEMBER 24, 2023

TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth. Acquisition is mostly done through marketing efforts outside of the app. Focus on customer acquisition when: You’re launching a new product and need new customers.

Acquisition 105

Acquisition Retention Customer Lifetime Value Churn 105

User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Revenue growth rate : This measures the rate at which the company’s revenue is growing over a specific period.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

SaaStr

NOVEMBER 2, 2019

How does Krish think about purely serving the SMB market? Does one have to expand the product line to retain customers? Their product has become complex and that requires [inaudible 00:07:10], and suddenly you are able to identify an underserved segment [inaudible 00:07:13] category. Does one have to move to enterprise?

Scale 133

Scale SaaS Payments Sales Recruiting Payment Services 133

User Pilot

OCTOBER 5, 2023

Stakeholders across the organization, including marketing , sales, product managers , customer success teams, finance, and senior leaders , monitor the CAC payback metric to optimize strategies and inform decision-making. Userpilot onboarding, analytics , and feedback features can help you reduce CAC and boost revenue.

SaaS Payments 105

SaaS Payments Customer Lifetime Value Payment Solutions Acquisition 105

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. Consider the overnight success of a celebrity-owned product. So, owned media.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

OPEXEngine

MAY 18, 2021

Just six Cloud companies listed on the Bessemer Nasdaq Cloud Index each are valued at over $100B, and together currently represent a market capitalization well over $1trillion. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . SaaS Metric #1 – Annual Recurring Revenue (ARR).

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Buffer Resources

FEBRUARY 28, 2024

Remember, setting your price is about knowing your worth and understanding what the market can bear. You can charge more if your content is unique or offers significant benefits that stand out in the market.   Begin by defining your ideal collaboration partners and the type of offerings you want to bring to the market.

Pricing 94

Pricing Social Media Consulting Branding 94

OpenView Labs

FEBRUARY 5, 2019

At launch, we are so focused on getting product-market fit, then gaining traction in the market and putting up good growth numbers. So, we build great sales and marketing machines. If revenue churn rate is too close to the capital burn rate, you’ve got a problem to solve. It happens. Understanding the fundamentals.

Churn 66

Churn Revenue SaaS Acquisition 66

User Pilot

MAY 8, 2023

As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers. Most challenges that a software company will face fall into one of three categories: product, sales, and business/operations. Here are the four most common product challenges for SaaS tools.

Software Review 98

Software Review Outsourcing Services SaaS Sales Hiring 98

User Pilot

APRIL 23, 2023

Customer acquisition cost estimates the cost of acquiring a new customer to optimize customer marketing efforts. Lifetime value determines revenue potential from each customer. Monthly recurring revenue tracks expected revenue from all active subscriptions to understand business health.

Metrics 97

Metrics Customer Lifetime Value SaaS Scale 97