SaaStr

JANUARY 4, 2022

Braze was early to taking a next-generation approach to marketing automation software, focused on being mobile and messaging first. Today, they are at $260m in ARR growing a stunning 63% with a $7 Billion market cap. Dramatically accelerating its new customer count at scale. 5 Interesting Learnings: 1. And it has been.

New CTO 69

New CTO CTO Software Review B2B 69

TechEmpower SaaS

JULY 31, 2023

Don’t worry about scaling just yet. If your numbers work out, then scaling becomes a question of capital. Another thing that Dave has done well is to look at the value of different marketing channels: There’s a lot of value in this presentation. cto , infotech , innovation , product , project , saas

Metrics 390

Metrics Startup Scale New CTO 390

SaaStr

MARCH 16, 2022

Jenn Knight, Co-founder and CTO of AgentSync, and Daryna Kulya, Co-founder of OpenPhone, discuss how different approaches have helped each brand reach its target audience and accomplish its goals, the potential of product-led growth, and how to scale growth strategies to yield desirable results. tip their toes in new growth strategies.

New CTO 246

New CTO CTO Scale Innovation 246

SaaStr

FEBRUARY 25, 2025

The Best Speakers In The World With hundreds of sessions from proven SaaS leaders who have scaled companies to significant revenue milestones, SaaStr Annual offers practical, actionable insights you won’t find elsewhere. Competitive Intelligence and Market Insights and New!!

Sales Recruiting 180

Sales Recruiting Scale CTO Hire Sales Hiring 180

SaaStr

JULY 31, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 8 Signs a New VP Won’t Work Out. An updated classic SaaStr guide on how to know if that new VP you worked so hard to find, recruit and get on board … is really going to make it. 5 Scale-Up Mistakes for Startups with Dave Kellogg.

New CTO 300

New CTO CTO SMB Venture Capital 300

SaaStr

SEPTEMBER 12, 2021

. “Mastermind Masterclass: The SaaS Org Chart by Series with David Sacks” David Sacks, founder of Craft Ventures and Yammer, and ex-COO, leads us on a new Mastermind class on opening day. #2.

Scale 300

Scale New CTO CTO B2C 300

TechEmpower SaaS

AUGUST 21, 2023

Common Signs You Need a Technical Review We’ve already mentioned the most common signs that you might need a technical review: Slow or late delivery: “I’ve authorized two new developers, and we’re still behind.” Are you preparing to expand, take your business in a new direction, or take on new partners? And what causes that?

Technical Review 390

Technical Review Software Review Development Team Review Systems Review 390

SaaStr

FEBRUARY 15, 2021

The first 2 scaled reps you hire that hit plan (some may churn before then) get special training. They get CTO training. Without training, reps 3-10 scale more slowly, if at all. And they see the CEO sort of judging them for not scaling quickly. And the others perform so poorly vs. the 2 that are doing well? Just do this.

Scale 348

Scale CTO Hire Sales Hiring New CTO 348

SaaStr

OCTOBER 29, 2021

Some leaders like Slack have seen the same, but most Cloud leaders at scale with high NRR end up getting more and more of their revenue from their existing base, not new customers. They’re growing even faster at scale. 245 employees in Sales & Marketing — vs. 101 in Engineering / R&D. This is rare.

Scale 307

Scale CTO Hire New CTO CTO 307

TechEmpower SaaS

JULY 24, 2023

The conversations are interesting and varied because they’re about new, exciting, different things. Still, if you’re a business leader and your developers haven’t asked you these questions, look for a Fractional CTO to help navigate the critical early stage of development. How will you be taking this to market?

Innovation 780

Innovation Development CTO Hire Technical Review 780

SaaStr

MAY 10, 2023

And second, it’s similar to the apps many of us build, sell, and market ourselves. Combining Strong Growth With A New Level of Efficiency. HubSpot’s operating margins have scaled into the double-digits the past two quarters for the first time. A reminder of just how important being multi-product is at scale.

Scale 322

Scale SMB Headcount New CTO 322

SaaStr

FEBRUARY 7, 2023

The goal is to help each other learn something new, find mentorships, create partnerships, and exchange strategies. with Aashish Krishna Kumar, Head of GTM at Togai Sales Enablement 2.0 – Elevate Rep Performance with Divanshu Goyal, Sales at GTM Buddy Common scaling pains for SaaS businesses and how to overcome them.

VP of Engineering 293

VP of Engineering Technical Cofounder Outsourcing Services CTO Coach 293

SaaStr

MAY 20, 2020

He joined StubHub as CTO, but didn’t get nearly as much equity as the other CTO — because he “wasn’t committed enough.” Markets will change. You can’t build a whole new product, but you can tweak what you have. He learned paper millions can go to zero ??. Times will change.

CTO Hire 355

CTO Hire New CTO CTO Airlines 355

SaaStr

JUNE 6, 2021

There’s so much incredible new content on the SaaStr YouTube Channel and podcast — check it all out here ! And with 20+ sessions from the recent SaaStr Enterprise to dig into alone, as well as an incredible new session with the CEO of Klaviyo. OK — now on to The Top 10. The 10 most watched videos of the week.

New CTO 253

New CTO CTO Cloud Enterprise 253

SaaStr

JUNE 18, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: About 70% of SaaS Public Companies Are New Versions of Existing Categories of Software (Updated) Growth Slowed Down About 33% On Average For Everyone in Q1 The Top 20 SaaStr Tips to Getting a SaaS Start-Up Going When Should You Add a Second Product?

CTO Hire 246

CTO Hire New CTO CTO Startup 246

SaaStr

JUNE 18, 2022

Bonney Pelley, SVP, Strategy + Operations @ New Relic. Courtney Pallotta, VP of Marketing @ ChaosSearch. Sarah Din, VP of Marketing @ Builder.io. Alberto Cantor, Senior Director of Demand Generation & Corporate Marketing @ ArisGlobal. Elias Torres, CTO @ Drift. Farrah B, VP Business Operations @ Cribl.

CTO 280

CTO Scale New CTO AWS 280

SaaStr

MAY 3, 2022

Bonney Pelley, SVP, Strategy + Operations @ New Relic. Courtney Pallotta, VP of Marketing @ ChaosSearch. Sarah Din, VP of Marketing @ Builder.io. Alberto Cantor, Senior Director of Demand Generation & Corporate Marketing @ ArisGlobal. Elias Torres, CTO @ Drift. Farrah B, VP Business Operations @ Cribl.

New CTO 261

New CTO Scale CTO AWS 261

SaaStr

MARCH 7, 2021

You can do the drip marketing campaigns if you have to. That’s not good enough, especially in competitive markets. This is also one of the least expensive (in terms of hard costs) things you can due to help the company scale in this phase, and beyond. 5/ Moving from CTO-led -> VPE-led dev team. More here.

Part-Time VPE 293

Part-Time VPE Sales Recruiting Sales Hiring Scale 293

SaaStr

SEPTEMBER 15, 2020

As you scale up, it’s essential to ensure that your sales tax management process is accurate and automated, so you don’t run into compliance issues in the future. . Our first introduction to sales tax was dealing with it as a liability,” CTO and Co-founder David Heinemeier Hansson says. “We Here’s why you should. .

Payment Services 334

Payment Services compliance SaaS Payments Scale 334

SaaStr

JULY 13, 2023

Startups come in all shapes and sizes on various stages of a timeline, yet it’s not surprising how many have the same questions and concerns about how to scale from x to y to z, the right time to hire and fire, and how to keep a team motivated during hard times. Q: Where Should SDRs Report — Marketing or Sales?

CTO Hire 241

CTO Hire Sales Recruiting Sales Hiring Scale 241

SaaStr

NOVEMBER 29, 2020

He was literally the only person on the planet with the specific scaling experience we needed. But I forced us to hire him, over my CTO’s strong objection and my VPE’s grudging acknowledgment we had no choice. It did work — we got the scaling done. You have to try new things. Everyone hated him.

Part-Time VPE 284

Part-Time VPE Sales Hiring CTO Hire Scale 284

SaaStr

JANUARY 22, 2021

Ciara Peter (Gainsight VP of Product & Design) and Mickey Alon (CTO & Founder of Gainsight PX) share their practical tips for product leaders looking to achieve business growth. Every year, millions of new products are created and launched. The return on marketing investment is much faster.

Scale 284

Scale New CTO CTO Acquisition 284

SaaStr

SEPTEMBER 17, 2020

The market is estimated at about $22 billion. million shares at $44 each and they spiked about 47% — putting the market cap at $6.6 If the PLG strategy is implemented well with a quick time to value, the cost of acquiring new customers and upselling the customers provides for a very efficient business model.”.

New CTO 272

New CTO CTO Benchmarks Consulting 272

SaaStr

JANUARY 4, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. Jason Warner , who was CTO of GitHub before and during my time as COO there (and a former partner at Redpoint!) What’s your pulse check on the venture markets right now, today?

Management 273

Management CTO Hire New CTO CTO 273

SaaStr

JUNE 1, 2021

In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B. Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. Otherwise, we are not doing our jobs, being in the marketing space.

Part-Time VPE 290

Part-Time VPE Technical Cofounder CTO Hire New CTO 290

SaaStr

OCTOBER 25, 2023

Q: Should Product Marketing Work for Product or Marketing? Product marketing is a weird art, with many over-indexing. These days, CEOs are looking for too much magic from product marketing. These days, CEOs are looking for too much magic from product marketing. Product marketing is neither marketing nor product.

Scale 284

Scale Sales Hiring Sales Recruiting AI 284

SaaStr

NOVEMBER 21, 2019

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.

New CTO 170

New CTO Sales Hiring B2C CTO Hire 170

Intercom, Inc.

FEBRUARY 16, 2022

We identified some “ known unknowns” too; problems we needed to solve, but didn’t know how just yet – like integrating the new region into our billing system. We were reluctant to make changes of that scale and slow down our R&D teams (in the middle of a pandemic!), That meant moving fast, despite the scale of the project.

Scale 234

Scale New CTO Engineering CTO 234

SaaStr

JANUARY 3, 2021

They know how to take an established brand and grow it faster, and build or expand a new core offering around it. Very high market share alrea dy. Salesforce may not be great at creating brand new things anymore. But it knows how to lean into a dominant market share. Slack has already become very enterprise.

VP of Engineering 177

VP of Engineering New CTO CTO Acquisition 177

Hitenism

NOVEMBER 7, 2016

In a Quora thread , Ian McAllister, Director of Airbnb and former GM of Amazon describes the process: “ For new initiatives a product manager typically starts by writing an internal press release announcing the finished product. Working backwards isn’t a silver bullet that guarantees you success on the scale of AWS.

AWS 189

AWS New CTO Scale CTO 189

SaaStr

JANUARY 17, 2024

Some of the biggest use cases for AI in the enterprise are across customer support, sales and marketing, and engineering — ie helping developers test code and troubleshoot issues. Benjamin added, “I think a lot of people think about this new AI technology as something that’s gonna just come in and like work from day one.

AI 292

AI Enterprise Artificial Intelligence compliance 292

SaaStr

OCTOBER 24, 2022

So selling, marketing and supporting them should be different too. WorkOS CEO Michael Grinich, Developer Success Manager Betsy Calender, and VP of Developer Experience Zeno Rocha share how to price your product for developers, how to market it to developers, how to how to support them as they scale and use the products.

Outsourced Development 210

Outsourced Development Underperforming Technical Team Development Part-Time VPE 210

Unbounce

JUNE 24, 2020

How often do you reflect on the ways technology changes your life as a marketer? We do our marketing… on the internet.”) I mean the sly, step-by-way manner in which new tech slides neatly into your existing stack and subtly reframes the game on you. Because when marketing meets AI , magic happens.

Artificial Intelligence 145

Artificial Intelligence AI Search Machine Learning Marketing 145

SaaStr

JANUARY 14, 2020

What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. We saw inside the company this tension between our classroom business and this new B2C digital business, and we knew we had to make a decision.

B2B 158

B2B B2C Scale New CTO 158

SaaStr

FEBRUARY 25, 2020

So even the freshest new SaaS startup celebrating their 50th customer may find themselves dealing with sales tax in multiple states. . Scaling companies that need insight can get it easily with the help of a specialized platform that guides them through all the necessary and applicable sales tax obligations and processes. .

Merchant Services 194

Merchant Services Technical Review Scale Sales Hiring 194

Sales Hacker

SEPTEMBER 29, 2020

Keys to success when scaling a company [10:56]. Major challenges facing a new CEO [19:40]. Vishal Sunak: We are on the scale to eight digits right now, not that far away. So yeah, we’re five years old and scaling to eight digits and beyond now. Keys to success when scaling a company [10:56]. We’re on iTunes.

Scale 119

Scale CTO Hire CTO Coach Scaling 119

SaaStr

JULY 10, 2021

The panelists offer their insights, which at times conflict with the viewpoints of other panelists, on hiring a cohesive team that can really scale the business. Making sure we have product market fit was effectively number one. Get it into the market. Now we have to hire VP marketing who has enterprise experience.”

Sales Hiring 261

Sales Hiring Underperforming Technical Team Development Team Review CTO Hire 261