SaaStr

MARCH 16, 2022

Jenn Knight, Co-founder and CTO of AgentSync, and Daryna Kulya, Co-founder of OpenPhone, discuss how different approaches have helped each brand reach its target audience and accomplish its goals, the potential of product-led growth, and how to scale growth strategies to yield desirable results. Evolving the sales motion.

New CTO 246

New CTO CTO Scale Innovation 246

SaaStr

DECEMBER 20, 2023

In the latest installment of SaaStr’s What’s New series – where we sit down with the leaders in SaaS and Cloud for the inside scoop on what’s top of mind and what’s new, SaaStr CEO and Jason Lemkin chats with the CEO of ZoomInfo , Henry Schuck. So, what’s new at ZoomInfo? ” And there can be some truth to that, right?

New CTO 305

New CTO Scale Sales Hiring CTO Hire 305

SaaStr

FEBRUARY 15, 2021

There’s a slide I see again and again from start-ups: 2 of the early sales reps are at 100% of quota, sometimes 150%-200%. So why so often, do only 2 of the first 8-10 sales reps perform? The first 2 scaled reps you hire that hit plan (some may churn before then) get special training. They get CTO training.

Scale 347

Scale CTO Hire Sales Hiring New CTO 347

SaaStr

OCTOBER 8, 2020

We caught up with one of the SaaStr community’s favorite speakers, Dharmesh Shah CTO and co-founder of Hubspot on lessons learnings launching a second product. Hubspot recently expanded its Sales products and the learnings were top of mind. Hubspot launched Sales CRM as a Free product, which might have been a partial mistake.

New CTO 263

New CTO CTO Scale B2C 263

TechEmpower SaaS

JULY 31, 2023

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Don’t worry about scaling just yet. If your numbers work out, then scaling becomes a question of capital. cto , infotech , innovation , product , project , saas

Metrics 390

Metrics Startup Scale New CTO 390

SaaStr

OCTOBER 25, 2023

For part one of this Ask Me Anything session, Jason covers everything you need to know about hiring your first VP of Sales, what he really thinks about AI, what the future of lead generation in 2024 looks like, and much more. Q: Should Product Marketing Work for Product or Marketing? Let’s jump right into the questions.

Scale 278

Scale Sales Hiring Sales Recruiting AI 278

SaaStr

SEPTEMBER 12, 2021

. “Mastermind Masterclass: The SaaS Org Chart by Series with David Sacks” David Sacks, founder of Craft Ventures and Yammer, and ex-COO, leads us on a new Mastermind class on opening day. #2. “The Secrets Behind Creating Scalable Products with Box’s CEO” Always insightful when Aaron Levie joins! #6.

Scale 293

Scale New CTO CTO B2C 293

SaaStr

SEPTEMBER 15, 2020

And, when you do, do you even think about sale tax compliance? vary on how they handle sales tax and SaaS. It can be confusing to understand how and where you should charge sales tax. Let’s explore a few more ways in which sales tax compliance could impact your growing business. Here’s why you should. .

Payment Services 332

Payment Services compliance SaaS Payments Scale 332

SaaStr

OCTOBER 29, 2021

Some leaders like Slack have seen the same, but most Cloud leaders at scale with high NRR end up getting more and more of their revenue from their existing base, not new customers. Rather, it uses overage events to trigger a call from sales to buy more. #4. They’re growing even faster at scale. This is rare.

Scale 300

Scale CTO Hire New CTO CTO 300

SaaStr

MARCH 7, 2021

Yes, you can manage the sales team yourself. You can do the drip marketing campaigns if you have to. Cash was tight and I didn’t know any great VPs of Biz Dev, so between myself and my VPs of Sales, Product and Customer Success, we all jointly managed our key partners. Get on jets and go meet them. A lot more.

Part-Time VPE 286

Part-Time VPE Sales Recruiting Sales Hiring Scale 286

TechEmpower SaaS

AUGUST 21, 2023

Common Signs You Need a Technical Review We’ve already mentioned the most common signs that you might need a technical review: Slow or late delivery: “I’ve authorized two new developers, and we’re still behind.” Are you preparing to expand, take your business in a new direction, or take on new partners? And what causes that?

Technical Review 390

Technical Review Software Review Development Team Review Systems Review 390

SaaStr

MAY 10, 2023

And second, it’s similar to the apps many of us build, sell, and market ourselves. Combining Strong Growth With A New Level of Efficiency. HubSpot’s operating margins have scaled into the double-digits the past two quarters for the first time. A reminder of just how important being multi-product is at scale.

Scale 317

Scale SMB Headcount New CTO 317

SaaStr

FEBRUARY 7, 2023

The goal is to help each other learn something new, find mentorships, create partnerships, and exchange strategies. with Aashish Krishna Kumar, Head of GTM at Togai Sales Enablement 2.0 – Elevate Rep Performance with Divanshu Goyal, Sales at GTM Buddy Common scaling pains for SaaS businesses and how to overcome them.

VP of Engineering 286

VP of Engineering Technical Cofounder Outsourcing Services CTO Coach 286

SaaStr

JANUARY 22, 2021

Ciara Peter (Gainsight VP of Product & Design) and Mickey Alon (CTO & Founder of Gainsight PX) share their practical tips for product leaders looking to achieve business growth. Every year, millions of new products are created and launched. The return on marketing investment is much faster.

Scale 278

Scale New CTO CTO Acquisition 278

SaaStr

JUNE 18, 2022

Bonney Pelley, SVP, Strategy + Operations @ New Relic. Patricia Hanna, VP Americas Sales Ops @ Confluent. Shradha Kothari, Chief of Staff, SVP & GM North America Sales @ Twilio. Courtney Pallotta, VP of Marketing @ ChaosSearch. Sarah Din, VP of Marketing @ Builder.io. Elias Torres, CTO @ Drift.

CTO 274

CTO Scale New CTO AWS 274

SaaStr

JULY 13, 2023

Startups come in all shapes and sizes on various stages of a timeline, yet it’s not surprising how many have the same questions and concerns about how to scale from x to y to z, the right time to hire and fire, and how to keep a team motivated during hard times. Q: Where Should SDRs Report — Marketing or Sales?

CTO Hire 242

CTO Hire Sales Recruiting Sales Hiring Scale 242

SaaStr

NOVEMBER 29, 2020

He was literally the only person on the planet with the specific scaling experience we needed. But I forced us to hire him, over my CTO’s strong objection and my VPE’s grudging acknowledgment we had no choice. It did work — we got the scaling done. You have to try new things. Everyone hated him.

Part-Time VPE 278

Part-Time VPE Sales Hiring CTO Hire Scale 278

SaaStr

MAY 3, 2022

Bonney Pelley, SVP, Strategy + Operations @ New Relic. Patricia Hanna, VP Americas Sales Ops @ Confluent. Shradha Kothari, Chief of Staff, SVP & GM North America Sales @ Twilio. Courtney Pallotta, VP of Marketing @ ChaosSearch. Sarah Din, VP of Marketing @ Builder.io. Elias Torres, CTO @ Drift.

New CTO 257

New CTO Scale CTO AWS 257

SaaStr

FEBRUARY 25, 2020

Just like filing your income tax returns or hanging that state-mandated safety poster up in your break room, sales tax is a back-office pain point, not a profit center. . That makes sales tax compliance easy to ignore… until it becomes a problem. . Why is sales tax such a pain for SaaS companies? There are a few reasons.

Merchant Services 195

Merchant Services Technical Review Scale Sales Hiring 195

SaaStr

SEPTEMBER 17, 2020

The market is estimated at about $22 billion. million shares at $44 each and they spiked about 47% — putting the market cap at $6.6 There was also a highly efficient inbound sales model. In fact, there is currently no field sales organization! JFrog is the pioneer of Continuous Software Release Management, or CSRM.

New CTO 278

New CTO CTO Benchmarks Consulting 278

Intercom, Inc.

FEBRUARY 16, 2022

However, we’ve been talking to our customers and prospective customers about European data hosting for a long time – we knew what we had to deliver and the problem we had to solve : Intercom, but with the data stored and processed in Europe. That meant moving fast, despite the scale of the project.

Scale 234

Scale New CTO Engineering CTO 234

SaaStr

JUNE 1, 2021

In 2016, Hubspot was still a scrappy player that had only recently IPO’d, with a market cap around $1B. Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. Otherwise, we are not doing our jobs, being in the marketing space.

Part-Time VPE 283

Part-Time VPE Technical Cofounder CTO Hire New CTO 283

Sales Hacker

SEPTEMBER 29, 2020

Subscribe to the Sales Hacker Podcast. Keys to success when scaling a company [10:56]. Major challenges facing a new CEO [19:40]. Keep the promise of sales enablement and keep your team doing what they do best, which is winning. More sales meetings, start creating better sequences faster, go to go.regie.io

Scale 117

Scale CTO Hire CTO Coach Scaling 117

SaaStr

OCTOBER 24, 2022

So selling, marketing and supporting them should be different too. WorkOS CEO Michael Grinich, Developer Success Manager Betsy Calender, and VP of Developer Experience Zeno Rocha share how to price your product for developers, how to market it to developers, how to how to support them as they scale and use the products.

Outsourced Development 207

Outsourced Development Underperforming Technical Team Development Part-Time VPE 207

Neil Patel

JUNE 17, 2025

It’s not about offering the lowest price or running the flashiest marketing campaigns. I’ve seen countless businesses transform their growth by attracting loyal buyers instead of constantly chasing new shoppers. Take the X post by Cloudflare CTO Dane Knecht below for example.

Branding 90

Branding New CTO CTO Technical Review 90

SaaStr

JULY 2, 2025

The escalating pace of job cuts is particularly striking given Microsoft’s strong financial performance and comes after CEO Satya Nadella revealed that up to 30% of the company’s code is now written by AI, with Microsoft CTO Kevin Scott predicting that number could hit 95% by 2030. The evidence supports this interpretation.

Technical Review 184

Technical Review AI VP of Engineering Azure 184

SaaStr

NOVEMBER 21, 2019

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.

New CTO 174

New CTO Sales Hiring B2C CTO Hire 174

SaaStr

SEPTEMBER 26, 2019

Building a sales team that can go from $0-$50M (Video + Transcript). Gaetan Gachet | SVP of Sales @Algolia. It’s an honor to be here with this mythical creature, this sales leader that goes from zero to 50 million in the same job. He has a whole French sales team and office that only speaks English in Paris.

Scale 141

Scale Sales Hiring Sales Recruiting Technical Advisors 141

Teamgate

JUNE 11, 2025

Integrations +1 725-254-2694 Start Free Trial Login Log in Sign up REQUEST A DEMO --> Sales Management Top Tools for Monitoring API Performance Chase Horn June 11, 2025 Explore the top API monitoring tools that enhance performance, reduce downtime, and support scalable operations for businesses of all sizes.

Scale 52

Scale Payment Solutions SaaS Payments Payments 52

SaaStr

JANUARY 14, 2020

What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. We saw inside the company this tension between our classroom business and this new B2C digital business, and we knew we had to make a decision.

B2B 173

B2B B2C Scale New CTO 173

SaaStr

APRIL 4, 2019

As a global technology provider powering thousands of SaaS companies, Google is at the forefront of driving exciting and innovative technologies to market. You’ll also learn how leading SaaS companies are able to scale and thrive in this complex, dynamic environment. Eyal Manor: So we have a lot to talk about.

Cloud 171

Cloud Scale Trends Machine Learning 171

Hitenism

NOVEMBER 7, 2016

In a Quora thread , Ian McAllister, Director of Airbnb and former GM of Amazon describes the process: “ For new initiatives a product manager typically starts by writing an internal press release announcing the finished product. Working backwards isn’t a silver bullet that guarantees you success on the scale of AWS.

AWS 189

AWS New CTO Scale CTO 189

SaaStr

JANUARY 17, 2024

Some of the biggest use cases for AI in the enterprise are across customer support, sales and marketing, and engineering — ie helping developers test code and troubleshoot issues. Benjamin added, “I think a lot of people think about this new AI technology as something that’s gonna just come in and like work from day one.

AI 286

AI Enterprise Artificial Intelligence compliance 286

SaaStr

JULY 10, 2021

The panelists offer their insights, which at times conflict with the viewpoints of other panelists, on hiring a cohesive team that can really scale the business. Making sure we have product market fit was effectively number one. Get it into the market. Now we have to hire VP marketing who has enterprise experience.”

Sales Hiring 258

Sales Hiring Underperforming Technical Team Development Team Review CTO Hire 258

Scytale

NOVEMBER 4, 2024

Whether you’re a new entrepreneur in the software industry, scaling your startup, or a seasoned SaaS provider, securing a SOC 3 audit report can be a game-changer for your business , helping you strengthen customer trust while demonstrating your unwavering commitment to data security. The good news? found in SOC 2 reports.

compliance 52

compliance Underperforming Technical Team Scale Technical Review 52

Intercom, Inc.

JANUARY 5, 2022

And then, in the 50s, they introduced this new thing, and there was resistance. Evernote’s CTO on Your Biggest Security Worries From 3 to 300 Employees. This is Scale , Intercom’s podcast series on driving business growth through customer relationships. Liam: The whole area is a new space. The LinkedIn Incident.

Scale 211

Scale Software Review compliance Technical Review 211

Unbounce

JUNE 24, 2020

How often do you reflect on the ways technology changes your life as a marketer? We do our marketing… on the internet.”) I mean the sly, step-by-way manner in which new tech slides neatly into your existing stack and subtly reframes the game on you. Because when marketing meets AI , magic happens.

Artificial Intelligence 145

Artificial Intelligence Machine Learning AI Search Marketing 145