SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

JANUARY 5, 2023

They can also help secure the data, reporting, process, and discipline a business need to evaluate progress so it can develop the accountability necessary to drive operational excellence. They then overhauled their pricing and packaging to grow alongside their infrastructure and customers. . Marketing Lead Gen.

Sales Hiring 39

Sales Hiring Acquisition Forecasting Outsourced Development 39

Kellblog

DECEMBER 27, 2021

My point was that this is normal and healthy: you can long Miami and Austin without shorting Palo Alto which, by the way, would have been a bad idea in 2020. ” Towards that end, revenue multiple is a better bubble indicator than share price, so let’s take a look at the latest from Jamin Ball at Clouded Judgement.

Blockchain 143

Blockchain Technical Review Venture Capital Sales Hiring 143

Sales Hacker

DECEMBER 28, 2018

The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy by Jacco Van Der Kooij. This particular piece of the series outlines a tactical approach to building a go-to-market strategy. The Scientific Approach To Setting Sales Goals For Your SDR Team by Tito Bohrt. Total Shares – 238. Backlinks – 176.

Sales Hiring 96

Sales Hiring Sales Underperforming Technical Team B2B 96

User Pilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. What is marketing experimentation? Why you should run marketing experiments?

Marketing 105

Marketing Underperforming Technical Team Onboarding Metrics 105

SaaStr

OCTOBER 31, 2019

Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. In the public markets, a very similar story, these are… This is 61 billion that was added in around the last 17 months. I think it’s a really staggering stat.

Cloud 100

Cloud Scale AWS Machine Learning 100

Intercom, Inc.

DECEMBER 4, 2019

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. Do you compete primarily on price? On product performance? On simplicity?

Branding 209

Branding Underperforming Technical Team Technical Review Airlines 209

Intercom, Inc.

OCTOBER 15, 2020

Too often people come at sales from a marketing perspective. While marketing might get people in the door, sales need to show them around and make sure they stick around and get what they need. That’s when you begin to unlock the sales superpower. To answer your question about where I am today? Right now, I teach mostly.

Sales Hiring 265

Sales Hiring Sales VP of Engineering Underperforming Technical Team 265

Sales Hacker

SEPTEMBER 8, 2021

The clock starts ticking as soon as a lead engages with one of your marketing campaigns. It’s highly automated to our sales team, so follow up actions with appropriate content rarely fall through the cracks—and each stage is coupled with detailed reporting. Looking to better connect your marketing and sales funnel?

Scale 84

Scale Underperforming Technical Team Sales Funnel Engagement 84

Outseta

JANUARY 20, 2020

I’m pretty jaded when it comes to the financial numbers that get thrown around in start-up land—I don’t care what TechCrunch says, I don’t care what your market cap is—I think it’s clear that the world of technology start-ups is pretty screwed up when it comes to financial valuations. And working in the property management industry?

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

SaaStr

NOVEMBER 21, 2020

How does Rob think through pricing today in a way that encourages land and expand? How does Rob think about usage vs seat-based pricing in SaaS? How should sales and marketing work together on pricing? You look at the forward-looking ARR multiples on the stock price, and they were a lot lower back then.

SaaS Payments 249

SaaS Payments Scale Payment Services Payment Solutions 249

SaaStr

JUNE 3, 2020

The company went public in 2009 and was acquired by Yahoo in 2012 for $270m, a 50% premium on existing share price. Who should be brought into the meeting other than the sales team? The company went public in 2009, and was acquired by Yahoo in 2012, for $270 million, a 50% premium on the existing share price.

Sales Hiring 175

Sales Hiring Scale Technical Advisors Systems Review 175

OpenView Labs

MAY 5, 2021

Many companies are strategic consumers of open-source software as a means to reduce the burden on their software engineering team to build everything from the ground up. The answer likely depends on your market segmentation, as freemium may ease adoption friction for SMB/mid-market companies. You’ll compete with yourself.

Business 52

Business SMB Scale DevOps as a Service 52

Sales Hacker

JULY 30, 2018

For 13+ years in marketing, I’ve never seen a B2B company who’d say they don’t have a B2B marketing strategy framework or that their marketing strategy is ineffective. But at the same time 6200+ B2B marketers say that their biggest challenges are generating traffic and leads, and proving the ROI of marketing activities.

B2B 71

B2B Scale Strategy Marketing 71

ProfitWell

DECEMBER 4, 2019

An existing SaaS customer spends more, on average, than a new customer, and are more than seven times more likely to churn (leave your business) to go to a competitor because of poor customer service than they are for a better product. You can find out more about pricing in the SaaS business model here. Consistent updates.

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

SaaSOptics

AUGUST 16, 2018

He’s seen acquisition of JouleX, when it was bought by Cisco in 2013 for 107 million and he was a member of the founding management team and Vice President of Marketing for Internet Security Systems, where he grew the company from 5 million to over 400 million. They may or may not be a fit for institutional venture capital yet.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

He’s seen acquisition of JouleX, when it was bought by Cisco in 2013 for 107 million and he was a member of the founding management team and Vice President of Marketing for Internet Security Systems, where he grew the company from 5 million to over 400 million. They may or may not be a fit for institutional venture capital yet.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

He’s seen acquisition of JouleX, when it was bought by Cisco in 2013 for 107 million and he was a member of the founding management team and Vice President of Marketing for Internet Security Systems, where he grew the company from 5 million to over 400 million. They may or may not be a fit for institutional venture capital yet.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

Sales Hacker

DECEMBER 8, 2017

The evolution of Sales & Marketing into Revenue Ops & Customer Ops. Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Increased Importance of Personal Branding & Career Development to Create Your Own Sales Opportunities. How can that be?

Scale 96

Scale Technical Review Outsourcing Services Sales Hiring 96

Sixteen Ventures

DECEMBER 31, 2019

How to Develop a Customer Success Strategy. The Role of Customer Success in… Customer Development. Stretch vs. Bad-Fit Customers. Bad Sales Handoffs Cause Customers to Ghost During Onboarding. The Cost of Bad Fit Customers: The $1.2M What about Customer Success in Two-sided Markets? Functional Support.

Customer Success 136

Customer Success SaaS Payments Payment Solutions Payment Services 136