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Customer Segmentation vs. Market Segmentation

Baremetrics

Segmenting customers and target markets is a hot topic for today's marketers. Our customer segmentation tool lets you divide your customers by any metric you choose. In this article, we'll look at customer segmentation vs. market segmentation - which approach to use and when? Try Baremetrics free.

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How is Marketing Segmentation Used in Customer Retention?

User Pilot

Marketing segmentation comes in handy here. Segmenting customers into groups based on similar traits, allows you to still market highly relevant content to keep them engaged, and do so efficiently. In this article, we cover: How is marketing segmentation used in customer retention? Let’s get started.

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It’s Time to Resegment Your Market (and Revise Your Pricing)

OpenView Labs

The US election is behind us, many of our customers at Ibbaka have worked out their Covid-19 and post Covid-19 strategies, and we’re moving into a new market in 2021. Given the changes we’ve all experienced in 2020, now is the time to resegment your market. Has the segmentation itself changed? Let’s begin with the easier case.

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A $30B Software Company from a $15m Investment

Tom Tunguz

Vertical software companies pursue a particular market segment like car dealership management or hotel management software. Price Increases. New bookings added 10% ; price increases 5%. From 2003 to 2014, Constellation’s revenues compounded from $80m to more than $5b, an average of 25% annually. Growth Source.

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Choosing market segments on customer profitability

Tom Tunguz

When serving B2B customers, your pricing will be dictated by your customers' margins. Most businesses fund new initiatives including marketing and technology projects from profits. The more profits a company generates the greater their willingness to pay for services and ultimately the larger the market size for a startup.

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Psychographic Segmentation in Product Marketing Strategy: The Ultimate Guide

User Pilot

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. And while each segmentation method has advantages, psychographic segmentation can truly turn your product into a growth engine. What is psychographic segmentation?

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The Easiest Ways to Get From $1M ARR to $10M ARR

SaaStr

The #1 biggest mistake I see from $1m to $10m ARR is chasing new market segments, new categories, new areas where you have 0 or almost no traction. Align your marketing budgets. Hire a VP of Marketing that knows demand gen cold. You can raise prices $1 a month. There are 10,000 new apps out there. You did it.