Sales Hacker

MAY 13, 2025

Actionable steps SaaS companies can take to optimize for AI agents and search diversification. 10:00 Why Google still checks MapQuest (and what that means for SEO today). Learn more at [link] The GTM Podcast The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders.

AI Search 72

AI Search AI ChatGPT Software Review 72

Neil Patel

JUNE 3, 2025

Search engine optimization (SEO) is an essential strategy for increasing website traffic as well as your brand authority. The higher and more often you appear in search engine results, the better your website will perform. This is where SEO monitoring comes in. What is SEO Monitoring?

Metrics 63

Metrics AI Search Technical Review Software Review 63

Sales Hacker

JULY 18, 2025

Search has changed. It’s like trying to win search traffic in 2008 without indexing your website. This edition covers: How GEO works (and how it’s different from SEO). Why GEO may matter more than SEO in the next 12 months AI usage continues to surge. Buyers are turning to AI with serious intent: What tools should I buy?

AI Search 62

AI Search ChatGPT Artificial Intelligence Scale 62

Neil Patel

JULY 22, 2025

Social listening tools such as AnswerThePublic, TikTok Creator Search Insights, or Sprout Social can surface what’s gaining traction across different platforms. Lack of Crisis Planning Even with the best of intentions, things can go sideways fast. Start with traditional sources. Want to level up your campaign?

Branding 63

Branding Social Media AI Search Trends 63

Sales Hacker

APRIL 22, 2025

Join ZoomInfo CEO Henry Schuck and top industry leaders to learn how to accelerate pipeline, boost close rates, and transform your revenue teams. So, um, there are two things I’ve learned over the last few years of trying to build positioning, messaging, storytelling for brands. And, two things I’ve learned are one.

AI Search 94

AI Search AI Marketing Scale 94

Sales Hacker

MAY 30, 2025

Learn more about the UCE and Stream Teams in this podcast episode. And like any advantage, it compounds when built with intention. He also founded Kieden, a search marketing company, that got acquired by Salesforce in 2006. Listen on Apple , Spotify , YouTube , or wherever you get your podcasts by searching The GTM Podcast.

Scale 106

Scale AI Search Technical Review Systems Review 106

Sales Hacker

APRIL 18, 2025

Traffic from search was down 10%. For a company like G2 that is built on ranking in search and capturing intent, this was an existential shift. Go-to-market teams need to rewrite the brand awareness playbook for a world where content marketing, SEO, and PPC all look very different. At first, it looked like a blip.

AI Search 92

AI Search Branding AI Technical Review 92

Sales Hacker

FEBRUARY 24, 2025

YouTube is more than just another social channel YouTube is both a media channel AND a search engine that presents both organic AND paid marketing opportunities. As a search engine YouTube is the second-largest search engine in the world, with people actively searching for solutions, tutorials, and insights.

B2B 79

B2B Scale Sales Hiring AI Search 79

SaaStr

JULY 3, 2024

Accel Partner Philipe Botteri and Synthesia’s co-founder and CEO Victor Riparbelli deep dive into the lessons learned about building an Enterprise-focused Generative AI company and scaling it. Learnings From The First Three Years The people they were selling to, their houses weren’t on fire. No, they didn’t.

Enterprise 293

Enterprise AI Search AI Artificial Intelligence 293

Neil Patel

OCTOBER 30, 2020

But AI SEO may be changing the way marketers help their sites rank high on search engine results pages (SERPs). Failure to rank may result in your business missing out on valuable search traffic. For a long time, you could get by with basic SEO strategies. What does that mean for your SEO strategy? What is AI SEO?

AI Search 145

AI Search Artificial Intelligence AI Scale 145

Neil Patel

APRIL 1, 2023

No matter what other methods you use to drive traffic to your site, you want to use SEO keyword mapping. This will prove helpful, considering nearly 50% of clicks in Google Search Console go to hidden terms. Those terms could be the keywords you’re missing to up your SEO efforts. Search “flowers” to start.

Engineering 145

Engineering Branding Strategy Trends 145

Neil Patel

MAY 21, 2021

Semantic search isn’t only for organic traffic; it’s for paid search as well. Understanding the difference between broad and exact match search is important, but semantics is all about the search intent behind a query. Google is focusing a lot more on search intent and keyword variants.

AI Search 136

AI Search Advertising Artificial Intelligence Machine Learning 136

Neil Patel

APRIL 16, 2021

Truth be told, most SEOs, content marketers, web developers, and marketers know a little bit about H1s. That can be a problem though; we’re so used to hearing about H1s, using H1s, and talking about H1s, that we don’t stop and think about how to write them in a way that appeals to users and search engines. You’re different though.

Software Review 145

Software Review Technical Review Content Marketing Web Developers 145

Neil Patel

SEPTEMBER 20, 2021

The key factor in the “great SEO game” is how well you optimize your site. When you ask yourself how to improve your website, the first thing that should come to mind is SEO optimization. Luckily, SEO is not. First, you have to develop a strong understanding of technical SEO and how it works. That’s the dream, right?

Social Media 145

Social Media Mobile Engineering Engagement 145

Neil Patel

FEBRUARY 10, 2021

This is where local search engine optimization (SEO) comes in. Local SEO is about attracting nearby customers via an online search. According to Google, 76% of people who search on their smartphones for something nearby visit a business they discover in their search within 24 hours.

Marketing 142

Marketing Advertising Underperforming Technical Team Engineering 142

Neil Patel

FEBRUARY 3, 2023

Search is like the front door to your website. As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Your customers are only a search query away, thanks to search engines like Google. The evolution of search has a long history.

AI Search 145

AI Search Trends Artificial Intelligence AI 145

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. The principal way to accomplish this is SEO copywriting. That’s what SEO copywriting is all about. Don’t worry if you can’t afford an expensive SEO copywriter.

Social Media 145

Social Media Engineering Sales Hiring Branding 145

Neil Patel

JULY 17, 2021

These changes are usually small, and you probably won’t notice a drop in search page rankings due to these updates alone. This update, introduced in 2012, directly combated “black hat” SEO tactics such as link directories and spammy backlinks. It ranks pages based on whether they appear to answer a user’s search intent.

Mobile 143

Mobile User Experience Social Media Engineering 143

Neil Patel

SEPTEMBER 28, 2020

When you think about search engine optimization, there’s a good chance that Google is the only search engine that comes to mind. This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. Google is just a part of the SEO puzzle.

Engineering 145

Engineering User Experience Social Media Strategy 145

Neil Patel

DECEMBER 13, 2021

When we talk about SEO, Google comes to mind for most search engine marketers. If you can please the search giant, other search engines will follow along and send traffic to your website. The Benefits of Bing SEO. The Benefits of Bing SEO. percent, Bing’s desktop search market has grown by 41.03

Social Media 145

Social Media Engineering Artificial Intelligence Machine Learning 145

Neil Patel

JANUARY 7, 2023

Google’s Knowledge Graph has been growing in size and complexity over the past few years, but did you know semantic search could be one of the most important additions yet? Semantic search is a relatively new technology that has been gaining traction in the past few years. Semantic Search Explained. Let’s dive in deeper.

AI Search 130

AI Search Social Media Artificial Intelligence AI 130

Neil Patel

DECEMBER 18, 2020

The problem is that data is crucial to understanding how effective your PPC and SEO campaigns are. You’ll see Keyword Overview, Keyword Ideas, Content Ideas, competitor reports, and SEO Explorer. Focus on a specific term, and you’ll see search volume, cost per click, paid difficulty, and SEO difficulty.

Data 145

Data Trends Artificial Intelligence Machine Learning 145

Neil Patel

JUNE 30, 2021

What separates the heavyweights of the search engine rankings from everyone else? That’s a question every good SEO constantly asks themselves as they look to outrank sites that seem to dominate Google for every relevant keyword (like Wikipedia or WebMD). Consider User Intent. Backlinks Reign Supreme. Or it could break a story.

User Experience 143

User Experience Systems Review Mobile Branding 143

Neil Patel

AUGUST 19, 2021

Clients can find you through social media or blog posts, learn more about you, and decide you’re the best accountant for the job. By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. ” It’s a must.

Strategy 145

Strategy Marketing Sales Hiring Scale 145

Neil Patel

JANUARY 18, 2023

But for some marketing pros and SEOs, that’s what happens. And in search, where a single moment’s hesitation can set you back months, you need to be proactive—not responsive. With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. It happens.

VP of Engineering 136

VP of Engineering AI Search Engineering Social Media 136

Neil Patel

JANUARY 21, 2021

While there’s no magic, there are steps you can take to soar to the top of a search engine results page (SERP). I learned this the hard way. I’m going back to basics with on-page SEO to help you understand the new SEO rules, learn how to optimize for both humans and search algorithm crawlers, and to master on-page and off-page SEO.

Outsourcing Services 145

Outsourcing Services Social Media Mobile Software Review 145

Neil Patel

NOVEMBER 23, 2021

If your website isn’t ranking high on Google’s search engine results page (SERP), you may need to look for different ways to reach your intended audience. When you’ve exhausted all options, it’s time to look to non-conventional tools for search engine optimization (SEO). What Are Google’s Advanced Search Operators?

Payment Services 132

Payment Services Payment Methods Software Review Healthcare 132

Neil Patel

SEPTEMBER 8, 2020

A third of all mobile searches on Google are local. Microsoft says the same thing — 53 percent of mobile searches on Bing have local intent. . Then we see data showing that local searches are growing 50 percent faster than mobile search. If you have the right local SEO agency, that’s not a problem.

Technical Review 145

Technical Review Sales Hiring Software Review Mobile 145

Neil Patel

SEPTEMBER 20, 2020

Local search has exploded. Research from Think with Google, says local searches with the qualifier “near me” have grown by 150 percent faster than other local search queries. ” They defined micro moments as “an intent-rich moment when a person turns to a device to act on a need — to know, go, do, or buy.”

Technical Review 145

Technical Review Software Review Social Media Blockchain 145

Neil Patel

SEPTEMBER 7, 2020

The SERPs (search engine results pages) are the listings you see whenever you type a query into a search engine. For most of us (63%, plus 90% of mobile searches), that search engine will be Google, so if your website does well in Google’s SERPs, you’re going to see a lot of organic traffic. Paid Search Results.

Advertising 145

Advertising Engineering Mobile Engagement 145

Neil Patel

SEPTEMBER 16, 2021

Many times, marketers focus their SEO efforts entirely on discoverability. They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content.

Social Media 145

Social Media AI Search Mobile Software Review 145

Neil Patel

NOVEMBER 30, 2020

Studying how people use video search to find the content they want is an essential but often neglected area of marketing. When we understand how video search engines work, we can begin to devise marketing strategies around this traffic source. What Is Video Search? Why are they searching for that video?

Business 145

Business Engineering Entertainment Social Media 145

Neil Patel

DECEMBER 8, 2021

We can all think of a time when we’ve turned to these pages to learn more about a product or service or discover certain features or options. Pages dedicated to frequently asked questions do more than just answer questions, customers can also scroll through to learn more about a variety of topics and features. Start with Google.

Systems Review 140

Systems Review Branding Engagement Customer Support 140

Neil Patel

SEPTEMBER 16, 2020

Most SEOs consider dwell time to be a ranking signal, though Google hasn’t confirmed it. But Google is now integrating machine learning into that process. Take this example from a recent post about spying on your competitor’s SEO. Match Search Intent. In a transaction search, the searcher is ready to buy.

Mobile 145

Mobile Entertainment Artificial Intelligence Machine Learning 145

Neil Patel

DECEMBER 24, 2022

Unless you’ve been living in a cave for the last couple of years, you’ve probably heard the term “topical authority” used a heck of a lot in the SEO community. Given how much SEOs discuss it, you probably realize that topical authority is pretty vital to your site’s rankings—and you’d be right. But what is topical authority?

Engineering 116

Engineering Strategy Metrics Branding 116

Neil Patel

AUGUST 6, 2021

Even so, you may eventually find yourself in a content desert, desperately searching for a well of fresh content ideas. You’ve exhausted every Google search, every whiteboard brainstorm. Start by broadening your search horizons. Now begin searching within your new language settings. Content, content, content.

Trends 145

Trends Social Media Branding Education 145

Sales Hacker

NOVEMBER 16, 2021

Inbound lead generation: PPC, content marketing, and SEO. Automated lead generation is about using tools which are powered by AI and machine learning to create lead generation systems across all your inbound and outbound channels. Use prospect search filters. Ability to search and connect with prospects on scale.

Scale 124

Scale Outsourcing Services Artificial Intelligence Machine Learning 124