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How to Scale Go-to-Market Through IPO with ICONIQ Growth’s General Partners

SaaStr

Go-to-Market matters because sales and marketing spend remain the biggest proportion of SaaS spend, so honing in on that spend to build an engine and drive growth is paramount. But to develop a GTM strategy, you must have Product Market Fit. That’s why getting the right leadership in place is so important.

Scale 233
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What Makes a Great VP of Marketing in SaaS: A Deep Dive with Jason and Dave Gerhardt, ex-VPM of Drift

SaaStr

Lemkin expresses concern about the changing work ethic and loyalty of sales and marketing professionals, observing a trend of multiple job-holding and lack of commitment. Having marketing report to the CRO can lead to short-term focus, lack of control, and absence of yin and yang balance.

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Dear SaaStr: What Are The Things Startups Just Have to Get Right?

SaaStr

Product-market fit. You do have to eventually get to a minimum sellable product. You have to find a product the market wants to buy. You can outsource development. You’re already ahead of 98% of the folks at WeWork and Galvanize if you are 100% committed to doing the time. A Minimum Viable Team.

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GTM 92: Unlocking $100M+ Deals, Winning in Enterprise and Chasing Customers Not Competitors with Eric Gilpin

Sales Hacker

Prior to his tenure at Upwork, Eric held a number of leadership roles at CareerBuilder, most recently as President of Vertical Sales. 6:31 – Upwork’s challenge of the status quo in hiring contract talent. 31:55 – Leadership lessons from managing a 400+ person team.

Scale 91
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The Things You Have to Get Right When You Start a Start-Up

SaaStr

And $10B Notion took years to get to product-market fit. Product-market fit. You do have to eventually get to a minimum sellable product. You have to find a product the market wants to buy. You can outsource development. It took $26B UiPath a stunning 10 years to get to $1m ARR!

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Successes and Setbacks on the Road to $1B with Alessio Artuffo, President and COO at Docebo

SaaStr

Between 2016 and 2023, you see the ACV (average contract value) going up and up. Over time, they realized the product value was best spent with high-complexity organizations. As a result, the contracts got bigger because they were working with bigger companies. Leadership injections as you scale are tricky.

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The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge (Podcast #498 and Video)

SaaStr

Says Roberge, “We’re using a sales comp plan that was invented in the 1980s, and it’s causing our customers to utilize their licenses at a lower rate, and it’s causing revenue contraction.”. It includes leadership development courses, and responsibilities of managing and hiring one or two reps to get experience. .