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High NRR Can Scale Infinitely. Invest More There.

SaaStr

A question so many of us had in the earlier days of SaaS was … will we max out all our bigger customers? We all saw especially larger customers buying more and more each year, but most of us founders a generation or so ago in SaaS worried we’d max out our larger accounts. The post High NRR Can Scale Infinitely.

Scaling 335
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The Investments Where I’m Going to Lose All My Money

SaaStr

Since then, I’ve made some pretty good other investments as well. The top reasons an investment has turned out to be a Zero: #1. Not Actually SaaS. Pseudo SaaS but Not Actually SaaS. The SaaS playbook just doesn’t really work in pseudo-SaaS. cash Second was Algolia leading U.S.

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The Future of B2B SaaS Investing with G2, Accel, Salesforce, Inspired Capital and SaaStr

SaaStr

G2 had us back for another great deep dive on just where SaaS investing is there days, and it was a great panel: Accel Partner Arun Mathew Inspired Capital Founder & Managing Partner Alexa von Tobel Salesforce Ventures Managing Partner Paul Drews and Jason Lemkin! Low investment multiples pose a key challenge.

B2B 237
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The 6 Most Common Mistakes Founders Make When They Are Just Starting to Scale Revenue

SaaStr

Dear SaaStr: What are The Most Common Mistakes Founders Make When They Are Just Starting to Scale Revenue? It’s one thing to invest in an area where only 5% of your business is today. As you scale, your win rate — the % of deals you close vs. the competition — should go down. More on that here: I Was Wrong.

Scaling 285
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10 of My Top Seed Investing Mistakes

SaaStr

Q: What are some common mistakes that investors make when evaluating potential startup investments (such as Seed or Series A)? A few I’ve made and watched others around me make: Invest in good traction with a pretty good but not great CEO. A so-so CEO with good traction usually … ends up not scaling to something all that big.

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Dear SaaStr: I Just Received a $1M investment for My 3-year old Industrial SaaS Product to Scale. What Should I Do First?

SaaStr

Q; Dear SaaStr: I Just Received a $1M investment for My 3-year old Industrial SaaS Product to Scale. 1m isn’t enough to scale anything, at least not in the U.S., If you are very careful, 1m will let you invest in your first sales team. You can keep investing in whatever small paid channels already work.

Scale 207
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Dear SaaStr: What Are Some Signs That Your SaaS Marketing Programs Won’t Scale Well?

SaaStr

Dear SaaStr: What Are Some Signs That Your SaaS Marketing Programs Won’t Scale Well? Most SaaS companies, once they have a mini-brand, start to get some amount of organic, “free” leads. All paid marketing is expensive in SaaS. You need to invest there, too. Let me dig in a bit. It flatters marketing.

Scale 240