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What is Marketing Research? Examples and Best Practices

User Pilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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How to do Market Research: a Step-by-Step Guide

User Pilot

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

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The Complete List of Product Manager Interview Questions: 20+ Essential Queries

User Pilot

In this ultimate list of product manager interview questions, we have tried to simplify the process of hiring great product managers. Despite not being classed as a C-level position, product managers are often leading multidisciplinary initiatives that start with your developers and end with the sales team so confident leadership is a must.

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Dear SaaStr: What Should Be The Priorities of SaaS Founders During The Early Stages?

SaaStr

There is too much to do in SaaS — sales, customer success, product, engineering, demand gen, etc. Understand the Market Better. Most founders don’t understand their markets well enough in the beginning. They don’t do enough interviews, meet enough potential customers, do enough work, etc. Slow it down until you do.

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Bob Moesta on unleashing your sales superpower

Intercom, Inc.

In this episode, Bob and I chat about his new book Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress. What is it about sales that makes academia hesitant to teach it? Bob wondered where all the sales professors were and discovered that perhaps as a profession it required more art than science.

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Best Practices for Writing a Sales Leadership Resume

Sales Hacker

If you’re looking to move up the ladder into a sales leadership role, your resume is key to getting your foot in the door. I’m the founder of iCareerSolutions, a 20x award-winning resume-writing company, specializing in executive and C-suite level resumes that get my clients high-level interviews. Identify market trends.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

You can collect feedback from your customer base via in-app surveys, feedback widgets, interviews, and by monitoring social media mentions and reviews. Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Spotting market gaps: feedback widget.