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What is Marketing Research? Examples and Best Practices

User Pilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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What Is Product Management? Roles, Process, Tools, and More

User Pilot

Product teams advocate strongly for users: they’ll gather customer feedback, conduct market research, isolate a clear target market, and ensure new features are built to directly address user needs. You don’t want to launch right into building new features if you’re not sure there’s a viable market.

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9 Growth Initiatives for Successful Companies [With Examples]

User Pilot

Diversification is a strategy involving entry into unrelated markets or industries, often through new lines of business or partnerships. Product-led growth uses the product as the primary driver of customer acquisition and retention, with minimal reliance on traditional sales and marketing.

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Top Customer Success Courses and Training that every CSM needs in 2022

CustomerSuccessBox

This course is for: If you work with customers and are interested in the topics of marketing, market research, sales, customer service, and strategy this course is for you. It will help you have a deeper understanding of today’s changing and more demanding customers. And the best part?

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5 Ways to Build your SaaS Channel Partner Strategy in 2020

SaaSX

Today’s digital marketplace is a vast and wild place. These partners shoulder some of the burden of sales, creating separate selling “channels” that expand a product’s reach. Break out the iron and then begin your preliminary research on potential partners. Still haven’t found your niche in the market? Do your homework.

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Top 5 Udemy Courses to Upskill Your Customer Success Career

ChurnZero

This course is for: If you work with customers and are interested in the topics of marketing, market research, sales, customer service and strategy this course is for you. We’ll focus specifically on marketing, sales, support, services, product, finance, and leadership.