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Planning to Do a SaaS Startup? Don’t Forget the 20 Interview Rule.

SaaStr

But let me just make one suggestion if it’s early days: Don’t Forget the 20 Interview Rule, if you are planning to sell to the enterprise / businesses of any meaningful size. The 20 Interview Rule is simple: Before You Write a Line of Code, Interview 20 Real , Potential Customers. Not your friends. And listen.

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How to Truly Stand Out in Any Job Interview, from SDR to COO

SaaStr

Interviewing? One bit of advice: Please, please, actually research the company you are interviewing at. The other day I did a similar final, fourth round interview for a VPM. He completely misunderstood the value prop of the startup. He completely misunderstood the value prop of the startup. Or CRO or CMO?

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20+ of The “Ultimate Sins” When It Comes to Marketing, Sales and Success in Early Stage Startups

SaaStr

Hire stretch reps if you want, but someone without any closing experience likely can’t close at your startup no one has ever heard of. Startups are a journey and you need reps that want to be on the journey. But if they say in an interview they “don’t really care about money” … well … they aren’t sales people. Hiring just 1 rep.

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What Makes a Great VP of Marketing in SaaS: A Deep Dive with Jason and Dave Gerhardt, ex-VPM of Drift

SaaStr

The speaker’s motivations have evolved over time, but initially, he was driven by a desire for meaning and a sense of guilt about selling his previous startup too early. Jason Lemkin has interviewed some of the best founders on his podcast, SaaStr Annual. He respects the founders he interviews more than he respects himself.

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How to Interview a Product Manager

SaaSX

This article should really be titled, “How to interview a product manager (if you aren’t a product person) “ Because customer success, marketing, sales, support, and other operational roles are key stakeholders in a SaaS organization they are often called into the interview process for product managers.

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How to Find a Job in SaaS Nowadays

SaaStr

It really feels like 95% of the applicants I see, even at relatively junior phases of their career, just want to either manage people or be “strategists” and not do the work. #4. Don’t Tell Them The 1 or 2 Slots You Are Free Instead, just tell them you’ll make almost anytime work for the interview. Respond in minutes if possible.

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The 13 Critical Questions to Answer about Your Startup's Product Marketing

Tom Tunguz

Last week’s post on The Most Frequent Mishire in Startups generated the most comments on a post this year. Though the startup may have achieved product market fit, the company may not understand the fit. Early in the life of a business, the product manager (often a founder) plays both the role of the PM and the PMM.