The Angel VC

JANUARY 15, 2015

Yesterday I shot off a Tweetstorm about some important developments that I'm observing in the SaaS world as we're entering 2015. The point that I made was that most of the tactics which smart SaaS entrepreneurs developed around 2007-2009 – inbound marketing, conversion optimization, lifecycle marketing, etc. –

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Growth Hacking Scale SaaS Content Marketing 113

FastSpring

SEPTEMBER 16, 2022

In our first post about our online community , we mentioned launching the Global SaaS Leaders Slack group because we saw a need for the kind of software-and-SaaS-focused community we’d want to be a part of. Our Guiding Principle: Our Software and SaaS Community Must Be Good for You in Order for It to Succeed.

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SaaS Payments Payment Solutions Merchant Services Software Review 133

SaaStr

AUGUST 18, 2019

Here’s my list in SaaS: Being reluctant to go up-market. A bit more here: Why There Is a 50/50 Chance You’ll Tilt Upmarket in SaaS | SaaStr. A bit more here: Why There Is a 50/50 Chance You’ll Tilt Upmarket in SaaS | SaaStr. SaaS is so competitive these days. Expecting magic growth hacking solutions.

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Growth Hacking CTO Hire Startup Sales Hiring 123

Tom Tunguz

OCTOBER 21, 2014

Bill Macaitis, the former CMO of Zendesk, articulates how a SaaS marketing team should operate better than anybody else I’ve met. At a recent Point9 conference, Bill outlined the 9 marketing disciplines of great SaaS companies and how they fit together to create a marketing powerhouse. Ops & Analytics Team.

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Scale Marketing Growth Hacking SaaS 193

OpenView Labs

FEBRUARY 26, 2019

Funnel conversion is fundamental for SaaS growth. A well-tracked funnel gives you the foundation to optimize your marketing, product, sales and CS strategy to rapidly and efficiently scale your SaaS business. SaaS Funnel Basics: Stages, Definitions, Metrics. Building an All-Star Team Around your SaaS Funnel.

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Scale Growth Hacking SaaS Sales Hiring 69

SaaStr

FEBRUARY 22, 2022

From $1k-$3k ACV, marketing is growth hacking. The most classic example I see is a more enterprise SaaS startup hire a mid-market or SMB VP of Marketing that runs a playbook mainly based on paid Google, Facebook, etc. So the mistake I see 50%+ of founders make is finally finding a VPM they really love. And that is great.

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Sales Hiring Growth Hacking B2C SMB 293

SaaStr

NOVEMBER 19, 2020

But it’s a good question and I thought it might make sense to set out an Ideal VP Hiring Plan for Most SaaS Companies. But a great head of demand gen (or maybe growth hacking if you are SMB) should be very accretive at even $20k in MRR. I’ve worked closely with 26+ SaaS start-ups and founded a few.

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Part-Time VPE Sales Hiring CTO Hire Scale 363

Incredo

OCTOBER 2, 2019

SaaS products like live chat, email automation, keywords research tools have become indispensable parts of any advanced business’s digital marketing toolkit. SaaS companies fighting f?r This situation makes you to take better care of your growth strategy and always look for SaaS growth hacks that actually work.

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Scale Scaling SaaS Business 131

The Angel VC

OCTOBER 24, 2013

Andrew is a writer and entrepreneur and has written a large number of must-read essays on topics such as viral marketing, growth hacking and monetization. Cohort analyses are also essential if you operate a SaaS business and want to know how you’re doing in terms of churn, customer lifetime and customer lifetime value.

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Customer Lifetime Value SaaS Churn Growth Hacking 211

Ryan Berg

SEPTEMBER 12, 2018

Is it possible to build a billion dollar SaaS without focusing on traditional marketing channels like paid advertising, using high pressure sales tactics, or relying on manipulative growth hacks? After spending several weeks reverse engineering and dissecting InVision’s growth marketing strategy I can say the answer is: yes!

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Growth Hacking SaaS Advertising Growth Marketing 75

Chart Mogul

DECEMBER 18, 2018

Every week we scour the web to pick our top three industry reads and share them in our SaaS Roundup newsletter. How Zapier Reached $35M ARR With This SaaS SEO Strategy. This update is packed full of metrics, discoveries and some surprises that will no-doubt be useful to anyone at the very early stages of building a SaaS business.

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Growth Hacking SaaS Systems Review Pricing 74

Incredo

OCTOBER 23, 2019

Do you admit that your potential SaaS investors are like your potential customers? Not all investors are equal : you should target the right ones who are interested in investing in SaaS and tend to fund in your geography & startup stage. You should target the right users too as not everyone is your ideal prospect.

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SaaS Social Media Startup Scale 154

SaaStr

APRIL 12, 2021

Being the top rep at a SaaS company, as an IC, is a great and even necessary start. corporate marketing or growth hacking) insisting on being your CMO. The biggest mistake folks make when they go to hire a VP of Sales is hiring a top AE that's never really built a team. A director of marketing experienced in one area (e.g.,

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Sales Hiring PayPal Growth Hacking Startup 336

How To Buy Saas

JANUARY 4, 2022

Starting a new saas business and you think you are the first person to bring this idea? Answering these questions needs proper saas competitor analysis. A lot of saas owners do this blunder of starting a saas business without doing much into market or competitor research. So, are you leading towards a good saas?

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SaaS Systems Review Social Media Software Review 52

Natalia Luneva

JUNE 2, 2021

I interviewed 10 SaaS companies asking them: Why they use event marketing in their strategy; . 10 SaaS online event marketing examples. It doesn’t matter what niche your SaaS company is in. The SaaS niche is overwhelmed. This made it an excellent long-term growth hack! ”.

Scale 105

Scale SaaS compliance Education 105

Intercom, Inc.

MAY 28, 2019

There are two funnels for SaaS companies. You can growth hack the first one, but to build a great business, you need to invest in the second one. The first is all about acquiring new users. The second is all about keeping them. The key to solving the second funnel is onboarding.

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Onboarding Strategy Growth Hacking Interviewing 214

How To Buy Saas

DECEMBER 1, 2020

SaaS is a global software solution created by different businesses in order to improve human activities in a matter of clicks. SAAS is also abbreviated as software as a service. With so many SAAS getting visibility in online marketplaces, we found that new saas businesses are struggling hard to make it to the right set of customers.

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Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

SaaStr

JUNE 29, 2019

To Growth Hacking at Scale, with ex-Drift and Segment VP Growth Guillaume Cabane. If you want to get great leads for 1000 SaaS CEOs, VPs and leaders, contact us here. We’re doing a new, very cool, all-day, 1-day event in San Francisco on August 29th just on The Playbook. appeared first on SaaStr.

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Scale Sales Recruiting Scaling Growth Hacking 131

Ryan Berg

SEPTEMBER 12, 2018

Is it possible to build a billion dollar SaaS without focusing on traditional marketing channels like paid advertising, using high pressure sales tactics, or relying on manipulative growth hacks? InVision’s un-orthodox approach to growth marketing is not only.

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Growth Hacking SaaS Advertising Growth Marketing 52

The Marketing & Growth Hacking Publication

APRIL 26, 2019

Software as a service (SaaS) is one of the most popular and widely used forms of cloud-based computing. That’s why SaaS managed to efficiently and seamlessly replace the traditional method of purchasing software licenses. However, due to its efficiency as a concept, the SaaS market quickly became oversaturated and highly competitive.

Business 40

Business Marketing SaaS Growth Hacking 40

SaaS Metrics

MAY 6, 2021

For SaaS companies, an important process is to ensure that all consumers benefit from the product. Growth hacking. The post 10 Ways to Improve Your Activation Rate first appeared on SaaS Metrics. The post 10 Ways to Improve Your Activation Rate first appeared on SaaS Metrics.

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Growth Hacking Metrics SaaS 52

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. Ready to dive in?

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Venture Capital SaaS Data Scale 52

For Entrepreneurs with David Skok

SEPTEMBER 14, 2023

A decade ago my partner (and SaaS legend) David Skok wrote about “Time to Wow!” – which helped you highlight how powerful it can be when the buyer experiences a Wow! moment, when they fully see the value of your … The post Permissionless Pilots – the fastest way to Wow! appeared first on For Entrepreneurs.

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SaaS Growth Hacking Startup Marketing 265

Sujan Patel

JANUARY 13, 2020

A few I’ve seen in my time include “digital marketing,” “conversational marketing,” “growth hacking” and “viral loops,” but there’s another hyped-up phrase making the rounds these days: Product-led growth. The post What the Heck is Product-Led Growth? Blogs are going up on the subject, and […].

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wepay

FEBRUARY 20, 2018

SaaS business growth isn’t always that different from non-SaaS business growth. For traditional businesses the focus is more on Convert and for SaaS it tilts a bit more toward Retain due to the prevalence of the subscription model. There are three three critical stages for doing that: Attract, Convert and Retain.

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SaaS Payments Strategy Payments SaaS 40

Outseta

JANUARY 10, 2020

While our regular company updates focus largely on product updates, this one is intended to pull back the curtain and provide some insight into how much it costs to build a modern SaaS business, how we’ve allocated equity amongst our team, and what we’ve done from a marketing perspective to grow our user base. We began “community marketing.”

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SaaS Payments Scale Payment Methods Payment Solutions 55

SaaStr

DECEMBER 28, 2022

But you’ll need someone to manage a diverse team of professionals — demand gen, field marketing, customer marketing (to existing customers), product marketing, brand marketing, event marketing, analyst relations and marketing, growth hacking, and press, media, and PR. But that’s rare in SaaS.

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Scale Sales Hiring Growth Hacking SMB 69

User Pilot

AUGUST 30, 2023

She has a knack for strategic thinking and loves SaaS in general, especially product-led growth. She also founded SaaS consulting firm, Sonderhouse , through which she teams up with other experts to provide sound education and coaching for SaaS startups. Yaakov is also a SaaS Advisor and writes a weekly PLG newsletter.

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Scale AI Growth Hacking Innovation 100

Buffer Resources

APRIL 22, 2024

Certain sub-niches and communities thrive on Twitter—think spaces that change rapidly, like investing, SEO, cryptocurrency, SaaS, and global news. Those who will benefit include anyone aiming to become and/or remain a social media pro—from beginners learning the basics to experts looking for the latest growth hacks.

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Social Media Scale Growth Hacking Headcount 97

SaaSHolic

MARCH 20, 2023

Abordou o universo das empresas SaaS, considerando, inclusive, estas como o modelo capaz de mudar o mundo. Ainda sobre o universo das empresas SaaS, Jacco apontou que estas, que podem mudar o mundo, acabam fazendo mais do mesmo — “damos ferramentas, script, café, camisetas, mesa de ping pong e transformamos os vendedores em robôs.

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Growth Hacking Marketing Content Marketing SaaS 52

Intercom, Inc.

MARCH 25, 2019

. “The last thing that you give attention to is what happens when a customer tries to leave” The SaaS industry, unfortunately, is not immune to these poor experiences. Of course, when you’re working in a startup or high-growth SaaS company, the focus is often on maximizing active users and increasing revenue.

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Churn Wireless Growth Hacking Construction 183

User Pilot

FEBRUARY 4, 2023

How to wow a customer in SaaS There are 10 tried-and-tested ways to wow your customers and increase customer satisfaction. Whether you’re a small business or a SaaS enterprise, be sure to streamline your support process and offer self-service options. Userpilot’s self-service knowledge base.

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Social Media Software Review Growth Hacking Onboarding 82

The Marketing & Growth Hacking Publication

MARCH 21, 2019

Resending emails is a growth hack. We just launched our SaaS Email Masterclass ?? Thanks for reading The Marketing & Growth Hacking Publication Join our Facebook Group. It can’t be the playbook. Interested in improving your emails’s performance? to help businesses increase trial conversions with email.

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Growth Hacking Social Media Engagement Strategy 40

Aaron Beashel

MAY 5, 2014

These days we have more access to great information on marketing our SaaS products than ever before. But do you get the feeling that there is just so much you could be doing it’s hard to know how it all fits together to achieve that illusive ‘Growth’? How do I design a growth engine for my SaaS product?

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Engineering Scale SaaS Acquisition 100

SmartKarrot

FEBRUARY 17, 2022

The SaaS business landscape is changing and expanding. There are multiple forms of content in SaaS, and one that has catapulted to public attention is podcasts. Some amazing SaaS podcasts that create content around such businesses. Here are some of the top 22 SaaS podcasts of 2022 that will propel your SaaS business growth.

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SaaS Growth Hacking Business Entrepreneurship 10

The Marketing & Growth Hacking Publication

APRIL 1, 2019

a young and ambitious SaaS startup founder. This is why according to Drift Co-founder and CEO, David Cancel if you are building a SaaS company today : “You can’t win on features, you have to win on brand.” Thanks for reading The Marketing & Growth Hacking Publication Join our Facebook Group. You may be wondering why.

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Growth Hacking B2C Startup Branding 40

ProfitWell

APRIL 22, 2020

Plus, the path to SaaS pricing enlightenment, courtesy of Tyler Tringas. Listen wherever you get podcasts: Top B2B SaaS news. It’s called The Effective Founder , and its creator Andy Baldacci says it’s the podcast for SaaS entrepreneurs who value concrete strategy over tips and tricks. Path to SaaS pricing enlightenment.

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Pricing Growth Hacking Interviewing Subscription 61