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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

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“7 Tips and Tricks to having happy customers at Scale” New Relic EVP, Roger Scott (Video + Transcript)

SaaStr

New Relic, provider of real-time insights for software-driven businesses has this formula figured out. That’s not a bad start. And that allows our customers to build better software, much more perfect software, to have better relationships, and to also build better businesses. We work with mostly modern teams.

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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

There are rules in starting an enterprise software company. In this top-rated session Dharmesh Shah, cofounder and CTO of HubSpot, shares how he and his co-founders broke all of the “rules” and ended up creating an entirely new category of marketing software. Dharmesh : …said, “This is a very bad idea.

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How to Run a Virtual Job Fair to Attract Top Marketing Talent

Neil Patel

By eliminating this cost from your budget, you can focus on finding the right software and maximizing value. When you’ve got hundreds of people coming together online, you don’t want glitches, and the right software will ensure this. A virtual job fair needs more than just some fancy software to be a success.

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25 Review Sites to Get More Reviews for Your Business

Neil Patel

Over 41 percent of businesses use review websites before purchasing software—so reviews matter for B2B work, too. The audience is consumers looking for impartial, reliable reviews from an expert team. team to give them more information about your products. It’s not always easy to identify and remove “fake” bad reviews.

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How to Use Social Media as a B2B Company

Buffer Resources

A B2B purchase is rarely for just one person; a whole team uses the tool. Instead, use social posts to help and entertain your potential buyers. SDR = Sales Development Rep. Is educational content getting more engagement than entertaining content? B2B social media marketing creates a wider impact.

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How Technology Affects Communication

Neil Patel

It impacts the way we work, entertain ourselves, and stay in touch. But is it all bad? With this in mind, here’s a breakdown of everything you need to know about how technology affects communication with customers, plus how to use these developments to your advantage. How Has Technology Affected Communication?