SaaStr

APRIL 14, 2023

When building a product, organizations are solving a specific need. Of course, building great teams and finding product market fit is critical, but don’t forget about product investor fit. Enterprise will likely have a different problem set vs. an SMB. That’s a mistake. SE Asia, China, and other places.

Development Team Review 220

Development Team Review Technical Review Underperforming Technical Team SMB 220

OPEXEngine

MAY 18, 2021

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. The growth stages are defined as: Early Stage – Product/Market Fit Stage, . Enterprise Stage – Ensuring Future Growth and Relevancy.

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Chart Mogul

JUNE 24, 2021

For subscription apps like Headspace , a global audience is part of their growth ambition. Cristina Poindexter , former Product Marketing Lead at Headspace talked about price localization strategies and how it aligns with their goals of bringing mental health to the world. ChartMogul helps you manage global subscriptions.

Pricing 52

Pricing SaaS Payments Payments Payment Features 52

User Pilot

OCTOBER 5, 2023

Stakeholders across the organization, including marketing , sales, product managers , customer success teams, finance, and senior leaders , monitor the CAC payback metric to optimize strategies and inform decision-making. Large enterprise companies with better access to capital can afford to have longer payback periods.

SaaS Payments 105

SaaS Payments Customer Lifetime Value Acquisition Payment Solutions 105

SaaStr

JULY 11, 2023

Mid-Market? Enterprise? Know where you’re going for faster, more effective market movement. This is because Enterprise and some mid-market customers will have longer sales cycles and many stakeholders. Firstly, payment should be easy for customers. Who is the likely and ideal buyer? Make It Simple!

Sales Hiring 164

Sales Hiring SMB Sales Recruiting Payment Methods 164

User Pilot

MAY 8, 2023

As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers. Most challenges that a software company will face fall into one of three categories: product, sales, and business/operations.

Software Review 98

Software Review Outsourcing Services SaaS Sales Hiring 98

Chart Mogul

SEPTEMBER 6, 2023

Anyone can use segmentation in ChartMogul to analyze subscription data without needing a background in business intelligence, SQL, or direct access to data. You can empower your whole team to make more informed decisions with subscription data. Do customers from particular verticals have a higher LTV? Are your plans equally profitable?

Revenue 52

Revenue Churn Pricing Operational efficiency. 52

SaaStr

NOVEMBER 28, 2019

Product-market fit has been really important. I remember talking to Belgium investors at the time and everybody said, look, enterprise software is dead, there’s no opportunity through investment. Felix : There’s no way to be successful with enterprise software. It can order subscription.

Sales Hiring 177

Sales Hiring Scale Sales Recruiting Government 177

User Pilot

FEBRUARY 20, 2023

It’s best known for its in-depth analytics features , but it also allows you to collect user feedback and offers a range of in-app onboarding features, which you can use for both web and mobile products. The latter is a standalone feature that requires a separate subscription.

Software Review 98

Software Review Systems Review Underperforming Technical Team Mobile 98

User Pilot

MARCH 15, 2022

It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. It also covers how you position yourself, and what marketing strategies you employ to stand out and gain a competitive advantage.

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

User Pilot

APRIL 14, 2023

Which of the currently available digital adoption platforms is the best choice for product, marketing, and customer success teams in 2023? Pendo Pendo is one of the most established product adoption platforms, which works on both web and mobile apps. Maybe something completely else? G2 rating: 4.4 G2 rating: 4.5 G2 rating: 4.6

SaaS 98

SaaS Onboarding Pricing Mobile 98

OPEXEngine

FEBRUARY 22, 2022

We typically classify SaaS companies in terms of three customer segments, enabling us to better evaluate their needs: Small/Mid-Market (SMM). Enterprise. In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies. Direct Sales.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences.

SMB 179

SMB Scale Startup Marketplace as a Service 179

User Pilot

NOVEMBER 24, 2023

Understanding these scenarios can guide enterprises in allocating resources and efforts effectively. You are launching a new product and need to acquire new customers Acquisition efforts become critical when entering a new market or launching a new product to help increase brand visibility and acquire customers.

Acquisition 105

Acquisition Retention Customer Lifetime Value Churn 105

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. That’s what we call the start phase.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

The Angel VC

SEPTEMBER 16, 2013

As a rule of thumb, you should aspire a payback time of 6-9 months, meaning that you spend 6-9 months' worth of subscription revenue to acquire a customer. If you need a field sales force to sell your product, assume that your ARPA needs to be at least $3000 per customer per month if not higher (enterprise sales).

Scale 153

Scale Sales Hiring Startup Sales 153

Tom Tunguz

MAY 10, 2017

This is why relative pricing questions are so effective when establishing product-market fit. It would be ridiculous to see a Salesforce One mobile 10-pack annual subscription priced at $18,000 on the iOS store, wouldn’t it? Server monitoring companies cost about roughly 30-50%. Or Amazon’s EC2 and S3?

Pricing 107

Pricing Software Review Systems Review Mobile 107

ChurnZero

OCTOBER 5, 2021

Are your compensation plans setting your business up for longer-term success or subscription contraction? You’ll know you’ve found your product-market-fit when strangers start becoming paying customers. How Vimeo gets 75% of their enterprise clients from their freemium pond. saastrannual. – @anjsud.

Customer Success 95

Customer Success Scale Customer Lifetime Value Compensation 95

SaaStr

NOVEMBER 16, 2020

You said consumption-based pricing is going to dramatically change how enterprise SaaS companies operate. It was a subscription based model. But I do think as a buyer of lots of enterprise software, I’m fine paying for what I use. We actually can’t find product marketers full stop. Help me out here.

Sales Hiring 197

Sales Hiring Scale Leadership Technical Review 197

FastSpring

MARCH 27, 2023

Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. There are now over 150 enterprise companies using the platform. I spoke to Ryan about how they created a new enterprise ops category: LearnOps.

Payment Solutions 136

Payment Solutions Payment Services SaaS Payments VP of Engineering 136

User Pilot

FEBRUARY 7, 2024

Tracking your free trial conversion rate is important for benchmarking against competitors, evaluating product-market fit , and conducting segment analysis on users. An opt-in free trial allows users to experience the product for a limited time without sharing their payment details. Evaluating PMF. Segment analysis.

SaaS Payments 52

SaaS Payments Payments Payment Solutions Scale 52

Tom Tunguz

AUGUST 11, 2014

In traditional enterprise sales, the salesperson sold the customer a product once for a perpetual license and committed the customer to pay an annual service fee, often 15-25% of the price of the software. Each time a customer sees the monthly or quarterly or annual subscription payment, they wonder, should I be paying for this?

Customer Success 100

Customer Success SaaS Payments Payment Services Development Team Review 100

Frontegg

DECEMBER 2, 2021

You simply don’t know who will be using your product – you only assume. You build it and start the product-market-fit quest. For that to happen, you need to open your product for wide usage and talk to users to hear their sincere feedback. Your product needs to support top-down (demo?POC?Sales)

Underperforming Technical Team 93

Underperforming Technical Team Sales Hiring DevOps as a Service Scale 93

User Pilot

MAY 21, 2024

TL;DR Customer churn is a vital metric for SaaS enterprises, reflecting product value and customer satisfaction that must be calculated with industry benchmarks to gauge performance against competitors. Churn reflects user engagement with a product , the value they find in it, and the effectiveness of retention efforts.

Churn 52

Churn Retention Software Review Metrics 52

ProfitWell

MARCH 3, 2020

What’s the next milestone disrupting the market? Listen wherever you get podcasts: Your top subscription news. Dave Kellogg , the consultant, advisor, and blogger with an expertise on enterprise software startups—author of the cleverly titled Kellblog —recently posted a piece on Coronavirus and its correlation to CEOs everywhere.

Sales Hiring 59

Sales Hiring Scale SaaS Payments Payment Services 59

CustomerSuccessBox

SEPTEMBER 20, 2021

Talking Customer Success was created to promote the value of Customer Success within the enterprise and small business. dubs itself as “the podcast for subscription economy pros,” but the lessons they present are applicable in many other markets. Link : [link]. The Customer Success Channel.

Customer Success 52

Customer Success Interviewing B2B Subscription 52

Chart Mogul

MAY 3, 2023

It’s like trying to scoop water out of a sinking boat faster than it’s sinking.” – Parker Moore, Head of Customer Success at Vitally For early-stage companies, retention is an indicator of product-market fit. “If If you’re an early-stage company your retention is a key sign of your product-market fit. You have less noise.

Retention 52

Retention Trends B2B SaaS 52

User Pilot

AUGUST 6, 2023

87% of companies either use or are planning to implement marketing automation solutions. Costs associated with marketing automation include tool subscriptions , data migration, and staff training. To calculate your marketing ROI, divide the total net returns by the total costs. It also saves time and reduces mistakes.

Marketing 98

Marketing SaaS Social Media Onboarding 98

ProfitWell

DECEMBER 10, 2019

We’re just one week out from a webinar that’s totally product-led. Your top subscription news. Because we know there are hidden costs to things like discounting—a huge topic of intrigue in the subscription world—primarily because most people don't know how to discount effectively. (We The loyals. A new kind of onboarding.

Sales Recruiting 41

Sales Recruiting Subscription Payment Features Onboarding 41

ProfitWell

OCTOBER 16, 2019

Worse, comparing average churn rates across different markets and industries will leave you mired in confusing statistics and contradicting studies. Why is it so hard to define an average churn rate—and what does that mean for your subscription business? Subscription service Recurly reports an average monthly churn rate of 5.6%

Churn 55

Churn SaaS Payments Payments Payment Methods 55

ProfitWell

OCTOBER 1, 2019

Plus, Recurly raises dough, Medium talks product marketing, and Beyond Pricing helps the common folk make a buck. Your top subscription news. Recurly—provider of enterprise-class subscription billing management for thousands of businesses worldwide—raises $19.5 Recurly raises $19.5M. Translation, please?

Technical Review 40

Technical Review Sales Recruiting Airlines Subscription 40

SaaStr

APRIL 4, 2019

So Gartner says 2018, the SaaS market is over $73 billion dollar, it’s growing very, very quickly. It’s changing the landscape for large enterprise that you are very familiar with. At Zenoss, again, our target market is Global 2000. Large enterprise customers. what are your thoughts? Where is your storage?

Cloud 168

Cloud Scale Trends Machine Learning 168

Sales Hacker

NOVEMBER 16, 2020

The leader of the CI program at a large enterprise technology vendor described to me their four-year journey to using CRM data, all sourced by reps. In the quest to learn why deals are lost, Product Marketers and Product Managers can be a useful ally. Let’s look at both. Buyer interviews by an internal source.

Outsourcing Services 102

Outsourcing Services Data Interviewing Technical Review 102

CustomerSuccessBox

NOVEMBER 2, 2021

1,000 enterprise customers paying you $100k+ per year each; or 10,000 medium-sized companies paying you $10k+ per year each; or 100,000 small businesses paying you $1k+ per year each; or 1 million consumers or “prosumers” paying you $100+ per year each or 10 million active consumers who you monetize at $10+ per year each by selling ads.

Technical Review 52

Technical Review Software Review Scale Onboarding 52

Chart Mogul

JUNE 23, 2022

You will want to know more about it, too — growth might be skewing towards industries where you achieve better product-market fit, and doubling down on them might be a good idea. If you think about your DevOps, moving from one cloud infrastructure setup to another is quite a demanding task that requires resources and manpower.

SaaS 52

SaaS DevOps as a Service Marketplace as a Service Forecasting 52

User Pilot

MAY 2, 2024

Customer retention is the strategies and actions that SaaS businesses use to build long-term relationships with their customers and encourage them to renew their subscriptions. Customer retention marketing tactics: use onboarding checklists to reduce time to value. Why does it matter?

Retention 105

Retention Marketing Customer Lifetime Value Onboarding 105