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SaaS Couples Counseling for Sales & Marketing with Greenhouse’s CMO and VP Enterprise

SaaStr

Greenhouse CMO, Carin Van Vuuren, and VP of Enterprise Revenue, Ankur Passi, share their approach to bridging the communication gap to bring the traditional frenemies together. But the thing that we really need to ensure is that our sales and marketing teams are aligned on the core metrics.” Align on a north star metric every year.

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CRO Confidential: What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk

SaaStr

Splunk is a 20-year-old Enterprise software giant that has accomplished many things — a 2012 IPO, a $28B+ Cisco acquisition in 2023, and $3.7 As Christian’s been the CRO of Splunk for over seven years now, he’s a wealth of knowledge on what it really takes to be successful in Enterprise SaaS Sales. His answer? Why is that?

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Most SaaS Metrics Really Only Work if You Have 75%+ Gross Margins and 100%+ NRR

SaaStr

So over the past decade-and-a-half we’ve come up with a lot of yardsticks, metrics and rules for SaaS companies. E.g.,: CAC of < 12 months is Good-to-Great Paying sales reps 25%-30% of what they close is Good A burn ratio of 1 or less is Good These metrics do sort of work, if you have some capital to spend (i.e., They don’t.

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UIPath S-1 Analysis: How 7 Key Metrics Stack Up

Tom Tunguz

The increase in ACV, number of million dollar customers, and bookings composition implies the compnay pushed to serving bigger, enterprise customers. Larger enterprise contracts imply longer contract terms and larger pre-payments, boosting these figures. Why is this? The services gross margin is -19%.

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LeanIX SaaS Management Survey: Biggest SaaS Challenges of 2023

The results reveal a disconnect between enterprise SaaS cost and security concerns and proactive action to optimize SaaS management. LeanIX recently surveyed 112 IT professionals across the globe regarding SaaS management.

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Transforming B2B enterprise SaaS billing with SubscriptionFlow

Subscription Flow

However, handling multiple subscription plans and the dealing with the complexities of B2B enterprise SaaS billing, variable customer lifecycles, and subscription management can be extremely difficult. Clear Subscription Strategies: It is critical to have a subscription plan structure that is precisely defined.

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7 Common Enterprise Marketing Mistakes

SaaStr

When you’re ready to take your enterprise marketing to the next level, you may run into some common pitfalls that hinder optimal performance. Here are the 7 common enterprise marketing mistakes she sees and how to avoid them. . #1 In the enterprise space, it’s not always about the lead target. 1 Rational & Committee Buyers.