Buffer Resources

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Social Media 123

Social Media Entertainment Trends Branding 123

Neil Patel

JANUARY 12, 2021

What is Facebook Watch, and what does it mean for you your marketing strategy? Social viewing is not going away, so how can marketers take advantage of it? What Facebook Watch Means for Marketers. Either number means Watch is a major initiative at Facebook that marketers should not ignore. What is Facebook Watch?

Marketing 135

Marketing Social Media Advertising Entertainment 135

Buffer Resources

FEBRUARY 14, 2024

  We selected the podcasts on this list so that whether you’re looking for advice to grow as a content creator or for the latest marketing news, you’ll likely find something that resonates enough for you to consistently return to and feast your ears. 

Social Media 99

Social Media Entertainment Entrepreneurship Interviewing 99

Buffer Resources

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Social Media 116

Social Media Entertainment Trends Branding 116

Buffer Resources

APRIL 4, 2024

However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. Demonstrate your expertise While TikTok is known for its entertaining content, it's also a platform where users go to learn and be inspired.

B2B 90

B2B Social Media Entertainment Company Culture 90

Nimble - Sales

JUNE 24, 2020

Videos aren’t strictly for entertainment purposes — consumers are increasingly turning to video to inform their purchasing decisions. The post How to Utilize Video in Your Sales Funnel to Ramp Up Engagement appeared first on Nimble Blog. And more than half have indicated that video has helped them decide which brand or product to buy.

Sales Funnel 94

Sales Funnel Engagement Entertainment Sales 94

Neil Patel

JULY 27, 2021

Twenty years ago, I had no idea we would be talking about eSports marketing. What Is eSports Marketing? Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. Why eSports Marketing? 6 B2C eSports Marketing Strategies to Try. Things have quickly changed.

B2C 144

B2C Marketing Advertising Branding 144

Baremetrics

AUGUST 24, 2021

Podcast marketing is the act of marketing yourself, the products you sell, or your services by creating and distributing unique audio content. Why should businesses do podcast marketing? Why should businesses do podcast marketing? Of course, marketing works best when you exhaust all possible channels. Why podcasts?

Marketing 93

Marketing Scale Social Media Entertainment 93

Neil Patel

SEPTEMBER 3, 2021

Popular features include: highly customizable, allowing your brand to take center stage live video broadcast booths will enable you to host webinars within your event engage attendees through text-based and video-based chat as needed everything you need in one place. Develop a Marketing Plan. Email Marketing. Social Media.

Sales Recruiting 138

Sales Recruiting Social Media Sales Hiring Marketing 138

The Marketing & Growth Hacking Publication

FEBRUARY 10, 2019

Gut Marketing: Part 2?—?Sensory Sensory Engagement and the Multi-Sensory Experience The Emotional and Soft-Spot of Visual/Touch/Smell and the Whys of Gender-Based Advertising Let’s break down the “5” Senses which affect how purchases are made: Sensory Marketing is a tried ‘n true method. Gut Marketing: Part 2?—?Sensory

Engagement 40

Engagement Growth Hacking Marketing Entertainment 40

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. It’s hardly something you can leap into blindly, and understanding the process behind successful video marketing campaigns will help you avoid costly mistakes in the future. Let’s take a look at the statistics.

Marketing 145

Marketing Social Media Sales Hiring Technical Review 145

Neil Patel

MAY 13, 2021

In this article, I’m covering the most useful Clubhouse tools to make your marketing efforts simpler and more effective. Why Should You Use the Clubhouse App for Marketing? As you can probably tell, there’s marketing potential here. 15 Marketing Clubhouse Tools. Find Clubhouse. Ask Clubhouse.

Social Media 120

Social Media Marketing Entertainment Systems Review 120

Intercom, Inc.

JANUARY 14, 2019

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp. Geoffrey Keating, Senior Editor ( @geoffreykeating ).

Technical Review 150

Technical Review Marketing Advertising Entertainment 150

Buffer Resources

APRIL 10, 2024

💡 Buffer makes Instagram growth much easier with content planning, scheduling, and engagement tools. Consider factors such as your follower count, engagement rate, and the quality of your content. Before partnering with a brand, analyze your audience demographics, interests, and engagement patterns.

Payments 100

Payments Payment Methods Marketplace as a Service Payment Services 100

Neil Patel

NOVEMBER 25, 2020

In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By This is supported by data from Gerard Zaltman, author of “How Customers Think: Essential Insights into the Mind of the Market.”. Why is Emotion Marketing so Effective? Yes and no.

Marketing 145

Marketing Sales Underperforming Technical Team B2B 145

How To Buy Saas

MAY 17, 2022

Email marketing strategies are a way of arrangement of technical solutions that can improve marketing that including sending commercial and promotional messages or information to a broad group of people using emails. What is an email marketing strategy? Why is having email marketing strategies so important?

Strategy 52

Strategy Marketing Merchant Services Social Media 52

Neil Patel

MARCH 11, 2021

Discord has grown dramatically since it hit the stage in 2015, and while it was primarily dedicated to gamers, digital marketers are finding ways to make it work for them. If you’re looking for a unique and entertaining way to engage with your community, Discord bots might be the way to go. What Are Discord Bots?

Entertainment 113

Entertainment AI Search AI Communication 113

Neil Patel

FEBRUARY 23, 2021

Why should marketers care about them right now? Generation Alpha Culture and the Future of Marketing. For marketers, this means speaking to an astute audience that may know the ideal product better than we do. It also means engaging Gen Alpha in the arenas they prefer. But, they’re children.

Social Media 128

Social Media Marketing Healthcare AI Search 128

FastSpring

NOVEMBER 3, 2023

The 13th annual Austin Startup Week will take place November 6-10, 2023 with a week of engaging sessions, workshops, special events, and amazing speakers. Join the sessions in this track to uncover new markets, seize opportunities, and discover clever ways to grow your business. Where to Get Tickets Still need tickets?

Merchant Services 88

Merchant Services Startup Payment Methods Payment Services 88

Buffer Resources

APRIL 16, 2024

Ultimately, this approach has led to increased traffic and engagement both online and in-store. It’s an opportunity to double dip with our marketing. We use our posts as the hook to get people interested with entertaining or educational content and then make sure to tag every item included.

Social Media 103

Social Media Scale Sales Strategy 103

The Marketing & Growth Hacking Publication

FEBRUARY 18, 2019

Here are 5 ways you should be looking at promoting your brand/ business using Linkedin Live Video: Conferences and Events: If you are hosting an offline event, you can stream it via Linkedin Live to engage people who are unable attend. Product Promotion: You can create high levels of engagement for your upcoming product release.

Engagement 40

Engagement Growth Hacking Entertainment Travel 40

Unbounce

MAY 4, 2023

And marketers are quickly discovering how these AI-powered tools can help ‘em spin up entertaining blog content, optimize their social ad campaigns, and analyze their email performance. And these tools aren’t optimized to get marketers the best performance from their campaigns. But not all AI is created equal. (Or,

AI Search 52

AI Search AI Artificial Intelligence ChatGPT 52

SaaStr

JANUARY 26, 2023

Achieving sustainable growth in SaaS marketing is about balancing channels from a high-level strategy and a tactical point of view. Approach marketing as a whole, where all efforts can create something more significant than the sum of its parts. Marketing teams can scale up SEO-optimized content infinitely.

Scale 39

Scale Entertainment Marketing Construction 39

Neil Patel

FEBRUARY 13, 2023

During a recession, marketing is likely one of the last things on business owners’ minds. But even in an economic downturn, marketing your business should be a priority. Simply put, you may jeopardize long-term growth if you stop marketing to reduce short-term costs. But marketing shouldn’t be totally forgotten.

Technical Review 84

Technical Review Strategy Marketing Social Media 84

ProfitWell

AUGUST 6, 2019

As one of the most popular and longest-running streaming services in the market, Netflix took a DVD rental service and transformed it into a cultural icon. We’ll show you how their relentless focus on quality content positioned the platform for impressive growth and how that has to change as the market evolves and expands.

Entertainment 70

Entertainment Marketing Subscription Payment Features 70

User Pilot

APRIL 22, 2024

In this article, we’ll share 17 best practices that you can implement today to increase retention , revenue, and engagement. Offering personalized demos to show the product’s value and encourage deeper engagement. Incorporating gamification like badges and progress bars to make the user experience more engaging.

Customer Success 99

Customer Success Retention Software Review Customer Lifetime Value 99

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

The Marketing & Growth Hacking Publication

FEBRUARY 6, 2019

Are you aware of the 6 best engagement strategies & Storytelling practices that help you build a brand? Top 6 Evolving engagement Strategies : 1.Video: This is forcing brands to create compelling content that prioritise entertainment and education over hard-sell advertising.

Engagement 40

Engagement Strategy Entertainment Social Media 40

Neil Patel

DECEMBER 28, 2021

As marketers, we’re constantly attuned to Google’s ever-changing algorithm, keeping an eye toward shifts in prioritization and SERPs. For marketers, that data can be gold. Entertainment was another balm in a complicated year. Top Trends from the 2021 Google Search Trends Report.

Trends 115

Trends Entertainment Technical Review Branding 115

Buffer Resources

MARCH 14, 2024

Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software.    The brands on this list prove that Instagram doesn’t have to be an afterthought but can be a major driver of a marketing strategy.

B2B 110

B2B Social Media Entertainment Trends 110

Blulogix

FEBRUARY 9, 2024

This surge in subscription-based business models spans across various industries, from software and media to retail and services, reshaping the consumer landscape and redefining notions of customer engagement and value delivery. Market Responsiveness: Subscription models grant businesses the agility to respond swiftly to market changes.

Business Model 52

Business Model Subscription Payment Features Business 52

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. That makes video a must-have in your marketing strategy. Leveraging social media marketing with video will be one of the big-deal SEO trends for 2023. Search is like the front door to your website.

AI Search 144

AI Search Trends Artificial Intelligence AI 144

Buffer Resources

OCTOBER 16, 2023

  Also, no matter your reasons for focusing on social media, you probably want to achieve one or more of these five things: Promote Educate Engage Inspire Entertain With content pillars, you can structure whichever of these goals matches what you try to achieve in your creative process.

Social Media 123

Social Media Venture Capital AI Search Banking 123

Buffer Resources

MAY 30, 2023

It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. Sixty-three percent of marketers say trendy videos related to news stories and powerful cultural moments generate the most engagement.

Social Media 94

Social Media Entertainment Trends Branding 94

Neil Patel

JANUARY 19, 2021

With roughly 350,000 new tweets appearing on the platform every minute , building engagement via Twitter can feel like an uphill struggle. To increase engagement on the platform, Twitter rolled out voice tweets, which let users share snippets of audio to their profile. Review your voice tweet engagement. Advertise Your Business.

Social Media 139

Social Media Entertainment Branding Advertising 139

Buffer Resources

MAY 2, 2024

  Facebook and Instagram offer variations of the revenue split model, however, payments are based on engagement. These niches include:   Making money online, digital marketing, personal finance, educational content (tutorials, courses, lectures, etc.), This can be with educational or entertainment content.

Payments 79

Payments Payment Methods Social Media AI Search 79

OpenView Labs

MARCH 10, 2021

Marketing is always in a state of evolution. And that evolution is even more accelerated when the industry being marketed is also undergoing transformative disruption. I had the chance to speak with Lisa for our new BUILDing To Boss podcast , and she shared what she thinks lies ahead for marketing. Marketers must embrace data.

Construction 69

Construction Marketing Entertainment Machine Learning 69