Neil Patel

MARCH 10, 2021

Why is Music in Marketing Paid Campaigns Beneficial? Over the past few years, we’ve seen some incredible marketing happen with the marriage of music and marketing. Since music is a part of our everyday lives, it makes sense to connect what people love to our marketing campaigns. 5 Ways to Use Music in Marketing Paid Ads.

Marketing 138

Marketing Entertainment Advertising Branding 138

Intercom, Inc.

MAY 14, 2018

There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. Content marketing. Table of Contents.

Social Media 223

Social Media Artificial Intelligence Scale Marketing 223

Neil Patel

DECEMBER 9, 2021

Here’s what downvotes on Twitter could mean for digital marketers and how you can prepare. With an average of 830,000 posts a day , the site doesn’t solely rely on the algorithm to keep users entertained. Simply put, it gives you a way to uncover new ideas, find entertaining content, and discover informative posts.

Social Media 101

Social Media Entertainment Marketing Branding 101

Neil Patel

OCTOBER 27, 2020

It means that the difference between outbound marketing and inbound marketing boils down to getting your business in front of two different groups of people. I’m not here to discuss ethical issues or tell you how inbound marketing is better than outbound marketing. What is outbound marketing? Nobody asks for them.

Marketing 139

Marketing Social Media Advertising Sales Funnel 139

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Stakeholders aren’t always on board with marketers’ ideas of what good content looks like.

Content Marketing 209

Content Marketing Marketing B2B Branding 209

Neil Patel

DECEMBER 30, 2020

This is a complete guide to choosing the right affiliate network for your platform, including what an affiliate network is, why you should consider joining one, and a rundown of the top networks on the market. These networks often offer reporting tools, training, and other resources to help you become a successful affiliate marketer.

Merchant Services 140

Merchant Services Payments Payment Methods Marketing 140

Neil Patel

JANUARY 12, 2021

What is Facebook Watch, and what does it mean for you your marketing strategy? Social viewing is not going away, so how can marketers take advantage of it? What Facebook Watch Means for Marketers. Either number means Watch is a major initiative at Facebook that marketers should not ignore. What is Facebook Watch?

Marketing 135

Marketing Social Media Advertising Entertainment 135

Neil Patel

AUGUST 12, 2021

Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing. They may wonder: is this the same brand?

Social Media 145

Social Media Marketing Underperforming Technical Team Branding 145

Neil Patel

JANUARY 28, 2023

Video as a marketing medium is a powerful tool. So how can you use video to supercharge your marketing strategy? I use video marketing , successfully, and you can too. In this post, we’ll discuss the psychology of videos in marketing. We’ll then share with you five tips to expertly market with video for your brand.

Strategy 88

Strategy Marketing Social Media Branding 88

Neil Patel

JANUARY 5, 2022

Are marketing degrees worth it? There’s not a definitive answer for everyone, as too many factors go into deciding which marketing career path you want to take, which marketing programs interest you the most, and which school experience is the best for you. Why Should You Get a Marketing Degree? Advertising.

Marketing 114

Marketing Social Media Artificial Intelligence Advertising 114

Baremetrics

AUGUST 24, 2021

Podcast marketing is the act of marketing yourself, the products you sell, or your services by creating and distributing unique audio content. Why should businesses do podcast marketing? Why should businesses do podcast marketing? Of course, marketing works best when you exhaust all possible channels. Why podcasts?

Marketing 93

Marketing Scale Social Media Entertainment 93

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. It’s hardly something you can leap into blindly, and understanding the process behind successful video marketing campaigns will help you avoid costly mistakes in the future. Let’s take a look at the statistics.

Marketing 145

Marketing Social Media Sales Hiring Technical Review 145

SaaStr

APRIL 25, 2021

“Building Your Company’s Retention Strategy & Measurement with MongoDB” A session you have have missed with MongoDB’s director of retention marketing. #3. “The 3 Secrets to Unlocking Revenue Through Customer Trust with GuideCX” #4. Learn how they do it at scale. #7.

Entertainment 276

Entertainment Cloud Acquisition Retention 276

Neil Patel

JULY 27, 2021

Twenty years ago, I had no idea we would be talking about eSports marketing. What Is eSports Marketing? Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. Why eSports Marketing? 6 B2C eSports Marketing Strategies to Try. Things have quickly changed.

B2C 144

B2C Marketing Advertising Branding 144

Neil Patel

APRIL 15, 2021

The possibilities when you combine AI technology with marketing are exciting and can change how we speak with our customers forever. When used with positive intent, they are a potent marketing tool. 7 Ways Marketers Can Use Deepfakes. It also helps marketers create hyper-personalized ads. The answer is yes!

Artificial Intelligence 108

Artificial Intelligence Marketing Scale Machine Learning 108

Buffer Resources

FEBRUARY 14, 2024

  We selected the podcasts on this list so that whether you’re looking for advice to grow as a content creator or for the latest marketing news, you’ll likely find something that resonates enough for you to consistently return to and feast your ears. 

Social Media 101

Social Media Entertainment Entrepreneurship Interviewing 101

User Pilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

B2B 119

B2B Marketing SaaS Social Media 119

Tom Tunguz

MARCH 14, 2017

I once asked a VP of Marketing at a top SaaS company how she thought of content programming. She replied with a brilliant little insight, “I look at way the best content marketers in the world do it. Game shows, sitcoms, and drama for after-dinner entertainment. What is the right type of content to create? I asked her.

Content Marketing 109

Content Marketing Marketing Entertainment Acquisition 109

Buffer Resources

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Social Media 125

Social Media Entertainment Trends Branding 125

OpenView Labs

AUGUST 18, 2021

Some fun facts about the current fundraising market: Unicorns are now worth >$3 trillion according to Crunchbase , up from $2 trillion last year. While I’m flabbergasted myself, I wanted to unpack what I see happening in the market and what it means for emerging SaaS startups. This has created exuberance in the market.”

Marketing 88

Marketing SaaS Entertainment Benchmarks 88

Intercom, Inc.

JANUARY 14, 2019

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. Jarell Cardoza, Product Marketing Manager ( @jarcardoza ). “How Brands Grow: What Marketers Don’t Know” by Byron Sharp. Geoffrey Keating, Senior Editor ( @geoffreykeating ).

Technical Review 150

Technical Review Marketing Advertising Entertainment 150

Buffer Resources

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Social Media 118

Social Media Entertainment Trends Branding 118

SaaStr

SEPTEMBER 22, 2022

The lovably off-beat “weird” marketing automation platform Mailchimp was recently acquired by Intuit for $12 billion. But when none of them offered a good deal, Mailchimp walked away, convinced they wouldn’t entertain any more talks on acquisition. In some cases, weirdness wins the race.

SMB 189

SMB Entertainment Acquisition Branding 189

Neil Patel

FEBRUARY 23, 2021

Why should marketers care about them right now? Generation Alpha Culture and the Future of Marketing. For marketers, this means speaking to an astute audience that may know the ideal product better than we do. Additionally, personalization in marketing will continue to grow in popularity. But, they’re children.

Social Media 128

Social Media Marketing Healthcare AI Search 128

Neil Patel

SEPTEMBER 6, 2021

However, it can be hard for smaller businesses to compete with well-known brands in their market. With innovative products, services, and brands being added to global commerce every day, it’s becoming an increasingly crowded market to operate in. Lower Marketing Costs. Done for You” SEO and Digital Marketing.

Marketplace as a Service 139

Marketplace as a Service B2C Payment Services Payments 139

Unbounce

MAY 15, 2020

Just last year, almost a quarter of small businesses reported that finding the time and resources to focus on marketing is their top challenge. Another 33% said they aren’t sure if their marketing efforts are paying off. Marketers aren’t just struggling to invest time in creating great campaigns. Too expensive.

Artificial Intelligence 144

Artificial Intelligence Marketing Machine Learning AI 144

Buffer Resources

OCTOBER 9, 2023

Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers. Understanding evolving consumer behavior is key – adapt your marketing strategy to align with consumption trends. This highlights potential regulatory challenges in the EU market.

Social Media 89

Social Media AI Search Subscription Payment Features 89

Buffer Resources

APRIL 4, 2024

However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. Demonstrate your expertise While TikTok is known for its entertaining content, it's also a platform where users go to learn and be inspired.

B2B 92

B2B Social Media Entertainment Company Culture 92

Unbounce

MAY 4, 2023

And marketers are quickly discovering how these AI-powered tools can help ‘em spin up entertaining blog content, optimize their social ad campaigns, and analyze their email performance. And these tools aren’t optimized to get marketers the best performance from their campaigns. But not all AI is created equal. (Or,

AI Search 52

AI Search AI Artificial Intelligence ChatGPT 52

Neil Patel

JANUARY 28, 2021

With gifs, brands can entertain and engage their target audiences in a way plain text or static images just can’t. How ow does this relate to marketing? How can you harness the power of gifs to boost your marketing strategy ? Marketers can harness their popularity to promote their brands in new ways.

Branding 133

Branding Entertainment Social Media Engineering 133

Neil Patel

MAY 13, 2021

In this article, I’m covering the most useful Clubhouse tools to make your marketing efforts simpler and more effective. Why Should You Use the Clubhouse App for Marketing? As you can probably tell, there’s marketing potential here. 15 Marketing Clubhouse Tools. Find Clubhouse. Why would you want to do that?

Social Media 120

Social Media Marketing Entertainment Systems Review 120

Neil Patel

FEBRUARY 13, 2023

During a recession, marketing is likely one of the last things on business owners’ minds. But even in an economic downturn, marketing your business should be a priority. Simply put, you may jeopardize long-term growth if you stop marketing to reduce short-term costs. But marketing shouldn’t be totally forgotten.

Technical Review 84

Technical Review Strategy Marketing Social Media 84

SaaStr

OCTOBER 6, 2020

Well, according to a survey… 82% of event and marketing professionals plan to wait until 2021 or later to return to in person events. According to a Bizzabo survey, 97% of event and marketing professionals expect to see more hybrid events. More investing in networking, entertainment. You are not a media company. Make it easy.

Entertainment 291

Entertainment Cloud Scale B2B 291

Neil Patel

SEPTEMBER 3, 2021

Develop a Marketing Plan. Every event needs attendees, and the only way to attract attendees is to market your event. You’ve got to be proactive and focus on your marketing plan. Email Marketing. The key to marketing an event is engagement, and one of the best ways to do this is through email. Social Media.

Sales Recruiting 138

Sales Recruiting Social Media Sales Hiring Marketing 138

ProfitWell

AUGUST 6, 2019

As one of the most popular and longest-running streaming services in the market, Netflix took a DVD rental service and transformed it into a cultural icon. We’ll show you how their relentless focus on quality content positioned the platform for impressive growth and how that has to change as the market evolves and expands.

Entertainment 70

Entertainment Marketing Subscription Payment Features 70

SaaStr

NOVEMBER 10, 2023

The new age of creativity will change how people do their jobs, how they learn, and the competitive dynamics of brands and entertainment. Big company marketing budgets have shifted 50% of marketing spend to social platforms, and now people will have the tools to enable them to feel confident creating that content.

AI 244

AI VP of Engineering Generative AI Social Media 244

How To Buy Saas

FEBRUARY 14, 2023

It’s time to upgrade if you’re still producing marketing videos with text and images. Collages can be a great way to inject personality and interest into your marketing videos. The following are some benefits of using collages in your marketing videos: 1. They can add personality and interest to your videos.

Social Media 52

Social Media Marketing Entertainment Advertising 52