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Software tailored to your industry? That’s the main premise of vertical SaaS. Unlike horizontal SaaS solutions that serve a broad range of businesses, vertical SaaS solutions are designed with deep knowledge of specific markets—making them more intuitive, efficient, and impactful. This article explores what vertical SaaS is, its advantages, challenges, and how companies can win in this focused, fast-growing space.
It’s one of digital marketing’s most persistent challenges: your carefully crafted banner ad gets served, but your audience hardly sees it. Banner blindness, the phenomenon. The post The Psychology Behind Banner Blindness (and How to Overcome It) appeared first on The Daily Egg.
Remember when “software management” meant updating a few core applications and maybe tracking licenses in a spreadsheet? Ah, simpler times. Fast forward to today, and your organization is probably using more SaaS applications than you have fingers and toes – each with its own login, its own billing cycle, and its own potential security headache.
Dear SaaStr: Should I Hire a Sales Consultant as My First Sales Rep? No, you shouldn’t hire a sales consultant as your first sales rep. Here’s why: As the founder, you need to be the one to close the first 10–20 customers yourself. This isn’t just about getting deals done—it’s about deeply understanding your sales process, your customers, and what works (and doesn’t) in your pitch.
ETL and ELT are some of the most common data engineering use cases, but can come with challenges like scaling, connectivity to other systems, and dynamically adapting to changing data sources. Airflow is specifically designed for moving and transforming data in ETL/ELT pipelines, and new features in Airflow 3.0 like assets, backfills, and event-driven scheduling make orchestrating ETL/ELT pipelines easier than ever!
Q1 ‘25 earnings season for cloud businesses is now behind us. The 60 companies that I’ll discuss here (which is not an exhaustive list, but is still comprehensive) all reported quarterly earnings sometime between April 23rd – June 11th. In this post, I’ll take a data-driven approach in evaluating the overall group’s performance, and highlight individual standouts along the way.
Databricks seems to be closing the gap on Snowflake faster than expected. Last week Databricks shared some important updates on their business which allows us to compare the progress of the two companies. Quarterly revenue between the two company shows nearly identical slope, two parallel lines. Snowflake recently exceeded $1b in quarterly revenue mark while Databricks just touched $750m and is targeting $925m for the next quarter.
Databricks seems to be closing the gap on Snowflake faster than expected. Last week Databricks shared some important updates on their business which allows us to compare the progress of the two companies. Quarterly revenue between the two company shows nearly identical slope, two parallel lines. Snowflake recently exceeded $1b in quarterly revenue mark while Databricks just touched $750m and is targeting $925m for the next quarter.
Picture this: You’re building an awesome SaaS tool—maybe for managing booster clubs (like BoosterHub) or for streamlining medical offices (like PracticeSuite). You’ve nailed scheduling, workflows, and analytics. But then you think, “Why not also offer payments to our users?” For example, PracticeSuite doesn’t just help medical offices automate appointments—it also gives them a built-in way to collect payments from patients directly through the PracticeSuite platform.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Dennis Lyandres is an Advisor with ICONiQ and a Board Member of Speedchain and CaptivateIQ. Dennis amassed incredible insights through his experience as the Chief Revenue Officer of Procore, where he helped grow the company from $10M to $900M+ in revenue and guided it through a successful IPO.
It’s the dawn of a new era in the marketing industry. With LLMs becoming savvier and faster, more marketing teams are looking for ways to implement AI solutions to unlock creativity and untapped potential. Here are five AI-powered workflows that combine the Moz API and Relevance AI to take your marketing efforts to new heights.
Tools pitch speed, scale, and simplicity. But here’s the reality: reply rates tank. Messages blend into the noise. Targeting gets lazy. The post Value First, Automation Second appeared first on Predictable Revenue.
Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.
So Okta rose to rapid growth and IPO as the stand-alone leader in enterprise identity for apps, acquired Auth0 to own it for developers, and now coming up on $3 Billion in ARR, it has settled into a more mature state: $2.75B in ARR Growing 12%, projected to slow to 10% Non-GAAP operating margins of 27% Free Cash Flow margins of 35% (!) $18B market cap, so ~6x ARR Net net it’s a story of new customer growth of 7% combined with slowing NRR of 106%.
It’s not personality that makes a top-performing CSM, says Ryan Johansen. Nor is it EQ, customer-centricity, or luck. Instead, it’s the daily practice of super-effective habits. What are the top CSM habits that separate the best from the rest—and how can you practice them? In our latest ChurnZero webinar, productivity expert Ryan shared the five habits he’s consistently observed in the most effective CSMs—habits that drive the biggest outcomes, earn seats at leadership tables, and provide the ba
AI is quickly becoming the new interface of the internet, not just for finding information, but for getting things done. So what if you could also chat with your SaaS metrics? Today, we’re releasing an experimental ChartMogul MCP server that makes this possible. It lets you connect your ChartMogul account to AI tools that support … AI is quickly becoming the new interface of the internet, not just for finding information, but for getting things done.
Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage
There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.
Rolling out our AI SDR this morning. It took a bunch of training, tooling, etc. But … 🔥Already got 15 meetings from it, 7.5% hit rate That’s more than any human SDR did in 30+ days before (More to come) — Jason ✨👾SaaStr.Ai✨ Lemkin (@jasonlk) June 16, 2025 The Top 3 Reasons AI Sales Tools “Don’t Work” (Spoiler: They Actually Do, If You Use The Tools Properly) I get this question at least 3x a week: “Jason, we tried AI sales tools and they just don’t wor
Looking for a good user onboarding tool and wondering if Product Fruits is the best option for your SaaS company? The many available Product Fruits alternatives don’t necessarily make the choice any easier. To make the right choice, you must consider your priorities, including your varied JTBDs, budget, and company size. In this post, we’ll examine which Product Fruits competitor is the better digital adoption platform for your needs.
The global AI race is heating up as nations race to develop full-stack AI systems – integrated pipelines from data and hardware to models and applications. AI is already everywhere: in 2024, 78% of organizations reported using AI ( up from 55% in 2023 ). Governments and companies now invest billions: the U.S. poured $109.1 billion into AI in 2024 (about 12× China’s $9.3B).
Systems of record are recognizing they cannot “ take their survival for granted.” One strategy is to acquire : the rationale Salesforce gives for the Informatica acquisition. Another strategy is more defensive - hampering access to the data within the systems of record (SOR). Unlike the previous software era where SORs built platforms on top of themselves to develop broader ecosystems (in Salesforce’s case Veeva & Vlocity ), the AI shift does seem to be more defensive.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
We’re thrilled to announce the return of two incredible partners coming back to SaaStr Annual + AI Summit 2026 ! May 12-14 again at our 40 acre campus in SF Bay!! Duplo Cloud – Our 6-Time Champion! 🏆 A massive welcome back to Duplo Cloud , who continues their incredible streak as a 6th-time sponsor of SaaStr Annual! Their unwavering commitment to our community speaks volumes about their dedication to supporting SaaS growth and innovation.
If you’re running a business today, Embedded Payments aren’t just a tech buzzword. They’re a competitive edge. Let’s explore what these payments really are, why they matter, and how your business can leverage them to streamline operations, improve customer experience, and unlock new revenue streams. What Are Embedded Payments? In the simplest terms, these payments are payment capabilities built directly into your digital product, platform, or service.
Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Cost of Intelligence It continues to shock me how quickly the cost of tokens (ie intelligence) has dropped. The chart below shows the evolution of the o-series of models (o1 and o3) pricing from the beginning of the year to today.
By BluLogix Team The Real Reason SaaS Companies Struggle with Usage-Based Billing—And What the MGI Report Says to Do About It For years, SaaS companies have embraced subscription billing for its simplicity and predictability. But as customer expectations shift and pricing innovation becomes a differentiator, usage-based billing is quickly becoming the new normal.
Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.
Dear SaaStr: How Do I Hire a Great First 1-2 Sales Reps? Hiring your first AE (Account Executive) is a pivotal moment for your startup. It’s not just about finding someone who can sell—it’s about finding someone who can sell your product in the messy, unstructured environment of an early-stage company. "Never, ever hire a VP of Sales until you have 2 individual sales reps really closing.
If you're leading a growing SaaS company, you’re under pressure to hit pipeline targets. Paid media feels like the fastest way. While it can seem like an easy choice, it’s not always the right one.
Dont Get Burned with Recruiting AI Vendors with Jeff Pole In this episode of GoHire Talks , Jonathan Duarte sits down with Jeff Pole , CoFounder & CEO of WardenAI , to explore the compliance complexities and promise behind recruiting AI tools. Jeff shares how WardenAI conducts independent audits to certify that Recruiting AI tools are fair, transparent, and legally defensible.
By BluLogix Team Why MGI Research Ranked BluLogix a Top Agile Billing Platform in 2025 In May 2025, BluLogix was recognized by MGI Research in its Agile Billing Top 50 Buyer’s Guide —a definitive analysis of the top billing platforms for businesses navigating modern monetization. BluLogix earned top rankings among B2B product platforms, placing it among the top-rated platforms in the space and solidifying its reputation as a go-to billing solution for complexity at scale.
When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.
Dear SaaStr: How Do I Get a Job as a First Time VP of Sales? If you’re aiming to land a VP of Sales role, you need to position yourself as someone who can deliver results and scale a team. "The biggest mistakes CROs and VPs of Sales make when they take a new role." with @kylecnorton 1⃣ Too stubborn 2⃣ Need love space 3⃣ Do better diligence pic.twitter.com/yBGqYpQKfN — Jason ✨👾SaaStr 2025 is May 13-15✨ Lemkin (@jasonlk) January 20, 2025 Here’s how to approach it: Prove you can ow
You satisfy your customers, but can you satisfy our curiosity? With Emily Bach, Customer Support Team Lead at Mangomint. Please tell us a little bit about your company and what you do there. I’m a Customer Support Team Lead at Mangomint – a SaaS company that supports businesses in the health and wellness industry. What word or phrase in customer service jargon should be retired?
Marketing automation agencies need CRM systems that streamline client management, automate campaigns, and deliver actionable insights. The right CRM should integrate with marketing tools, support scalable workflows, and enhance client engagement. Below, we explore five top CRMs—Nimble, OnePageCRM, HubSpot CRM, The post Top 5 CRMs for Marketing Automation Agencies appeared first on Nimble Blog.
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