Sat.Jan 06, 2024 - Fri.Jan 12, 2024

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Look, No VC Wants to Fund a Startup With So-So Growth. Except Maybe Your Existing Investors.

SaaStr

Ok some of this post I’d hope would be blindingly obvious. But it isn’t, so I’m going to try to help by being brutally direct: No VC on Planet Earth Wants to Invest in a Startup with Mediocre Growth None. No one. I can’t tell you how many emails a week a month that go something like this: “It’s been a challenging year with 30%-50% growth, but with some funding, we can grow much faster next year!

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The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and Okta

SaaStr

In this CMO panel from SaaStr, Rick Schultz, CMO at Databricks, Janine Pelosi, Former CMO at Zoom, and Ryan Carlson, Former CMO at Okta, joined Carilu Dietrich, Advisor at Hypergrowth B2B Startups to talk about the seven biggest mistakes CMOs make. These CMOs have all taken their companies from the early stages through IPOs and have been apart of multi-billion dollar organizations.

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Scaling from Startup to Success with Saravana Kumar

Predictable Revenue

In the latest episode of the Predictable Revenue Podcast, Colin Stewart dives into a conversation with Saravana Kumar, from Kovai.co. The post Scaling from Startup to Success with Saravana Kumar appeared first on Predictable Revenue.

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Make Hay When the Sun Shines : Liquidity in Startup Exits

Tom Tunguz

Companies aren’t bought. They’re sold. Hang around startups & venture capital long enough, & you’ll hear this aphorism. It means it’s much easier to sell a company when there’s plenty of demand. In any given year, there’s an 82% chance the value of startup liquidity will change by more than 77% - both up & down.

Startup 239
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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The 10 Best Social Media Marketing Books to Read in 2024

Nimble - Sales

As we enter 2024, the marketing landscape is prepared for significant changes, with a specific focus on the dynamic realm of social media marketing. The new year offers businesses a valuable opportunity to reassess and update their marketing strategies, particularly within the ever-evolving social media sphere. In an era marked by rapid technological progress and […] The post The 10 Best Social Media Marketing Books to Read in 2024 appeared first on Nimble Blog.

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User Research: What Is It and How to Do It in SaaS

User Pilot

Looking for the best ways to conduct user research and gather actionable insights? Whether you’re building a product from scratch, updating something on your platform, or just want to listen to users and create better experiences , this article provides the guide you need. We covered: The benefits of proper user research. A detailed 5-step process for conducting effective research.

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I’m a Travel Blogger – Here’s How I Survive as a Creator in a Competitive Market

Buffer Resources

There is no new idea under the sun, which makes setting yourself apart from the competition quite hard. I faced this problem when I became a travel blogger and content creator.  I launched my travel blog in February 2020 with big plans, but we all know how that turned out. The pandemic hit literary one month later. So, not only was I joining a highly competitive travel industry , but it was at the worst possible time.

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TurnKey’s Customer-Centric Approach in Tech Staffing

TurnKey Labs

In the dynamic world of technology, the staffing landscape is continuously evolving, with companies striving to adapt to the ever-changing needs of their clients. Amidst this flux, one approach has proven to be increasingly vital: being customer-centric.

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Clouded Judgement 1.12.24 - Hard Truths

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Reinventing Founder Friendliness - Back to the Future This week I joined Ed Sim (Founder and Managing Partner at Boldstart Ventures) on Harry Stebbings podcast to chat about the state of venture backed companies heading into 2024 and 2025.

Cloud 284
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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Doubling Down: Mark Roberge, Co-Founder and Managing Director at Stage 2 Capital

SaaStr

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We had a great one last week with Erica Brescia, Managing Director at Redpoint Ventures. Check that out here. This week we’re focusing on Mark Roberge, Co-Founder and Managing Director at Stage 2 Capital!

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8 IVR Survey Tips: Get Vital Feedback Instead of Noise

The Daily Egg

IVR surveys are a set of pre-recorded automated questions customers can answer via voice or phone keypads. Aside from the benefits IVR. The post 8 IVR Survey Tips: Get Vital Feedback Instead of Noise appeared first on The Daily Egg.

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The 10x Salesperson

Tom Tunguz

The 10x programmer - engineers whose prodigious productivity and perspicacity change the arc of a business. But what about a 10x AE? A salesperson who books 10x more business than their next closest peer. 10x engineers use their knowledge of technology to achieve astounding feats. Why wouldn’t the same idea apply to sales? With AI, we will start to see sales outliers who meaningfully outperform & break quota expectations.

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Your Social Media Content Calendar and Ideas List for Every Official (and Non-Official) Holiday of 2024

Buffer Resources

There’s nothing like a shiny new year of possibilities to inspire content creation — and a wide-open social media calendar to go with it.  Now, don’t let all those open slots intimidate you. A great way to kickstart your 2024 content batch is to note down all the year's important official (and goofy, unofficial) holidays.

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Driving Growth, Customer Satisfaction, and Retention through Usage-Based Pricing

As companies strive to boost revenue, deliver customer value, and stay competitive, they are increasingly embracing the potential of usage-based pricing.

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Product-Led Growth Is Great. But Product-Led Retention Is Probably Even More Important.

SaaStr

So somehow, “Product Led Growth” became a seemingly magic savior for many struggling SaaS companies. Or at least, they hoped so. A magic cure for sales costs that are just too high. What if we just add a Free edition? Sometimes it does work. I mean, Canva’s metrics for example are just awesome. $500k in revenue per employee at $2 Billion in ARR, and profitable.

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How To Set Up IVR Payment Without Storing Credit Card Data

The Daily Egg

Interactive Voice Response (IVR) payments allow customers to handle purchases and pay bills by interacting with an automated system. This means your. The post How To Set Up IVR Payment Without Storing Credit Card Data appeared first on The Daily Egg.

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Gordian Knots in Software Engineering

Tom Tunguz

Measuring engineering productivity is a Gordian knot. How does a manager measure the performance of an engineer? Lines of code, like lines of a blog post aren’t a good metric. Most of the time, short, direct prose is better than verbose or lengthy sentences that carry on forever because they haven’t been edited & really ought to be, but someone was rushing or forgetful, & they lose the reader along the way.

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How to Get More Followers on LinkedIn

Buffer Resources

In November 2023, LinkedIn reached a huge milestone: it passed the one-billion-user mark. But only 1 percent of LinkedIn users actively publish content on the platform, meaning there’s still a lot of growth waiting to happen – and many potential followers to gather. I can personally attest to the power of focusing your creative efforts on LinkedIn, as my own account sits at over 11,000 followers as a result of consistent posting over the past 4 years.

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Addressing Top Enterprise Challenges in Generative AI with DataRobot

The buzz around generative AI shows no sign of abating in the foreseeable future. Enterprise interest in the technology is high, and the market is expected to gain momentum as organizations move from prototypes to actual project deployments. Ultimately, the market will demand an extensive ecosystem, and tools will need to streamline data and model utilization and management across multiple environments.

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3 Reasons 2024 Has To Be Better Than 2023

SaaStr

So a question I get a lot from folks is “How Will 2024 Be?” — mostly from folks who had a tougher 2023. Now let’s be clear. 2023 wasn’t hard for everyone: First, it was mainly hard for folks that sold into “tech”, broadly speaking : Monday sells mainly outside of tech — it crushed 2023. Asana and Atlassian, competitors who sell more to tech?

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10 Standard UCaaS Features + 7 Cutting-Edge Capabilities

The Daily Egg

Successful organizations know that the more interconnected their communication channels are, the better they can perform overall. With UCaaS (Unified Communications as. The post 10 Standard UCaaS Features + 7 Cutting-Edge Capabilities appeared first on The Daily Egg.

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The One Question to Ask Before You Blow Up Your Customer Success Team

Kellblog

Thanks to Frank Slootman , blowing up customer success (CS) teams is quite in vogue. “We don’t believe companies should have a separate customer success function. The first thing we did when Frank joined Snowflake was we blew up the customer success function. You are either going to do support, sales, or professional services. Customer success is not accountable for anything.” — Mike Scarpelli , Snowflake CFO “The alternative strategy is to declare and constantly reinforc

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AI Jobs to be Done in Life Sciences

Andreessen Horowitz

Intro We have long believed that AI will fundamentally reshape biotech and healthcare, positioning us at the brink of an AI-driven Industrial Revolution. But when will we see this payoff? Put more boldly, when will the majority of new drugs be designed with AI? The first wave of therapeutic candidates designed and optimized by AI/ML tools are making their way through clinical trials now, and new NDA/BLA applications referencing AI are accelerating rapidly.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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My App Stack: Tifenn Dano Kwan, CMO at Amplitude

SaaStr

“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. I always learn a lot from these — they are in essence a best practices list from each leader. Last week we had a great one with Neeracha Taychakhoonavudh, Global Head of Customer Experience at Asana, check it out here.

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What is TCP and Why Is It Too Reliable for Making Calls?

The Daily Egg

TCP (Transmission Control Protocol) is a transport layer network protocol that is essential to how computers communicate. It’s commonly used for sending. The post What is TCP and Why Is It Too Reliable for Making Calls? appeared first on The Daily Egg.

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Driving Sales with Digital PR: What E-commerce Brands Need to Know

The Moz Blog

When done correctly, digital public relations enables brands to elevate their presence in online news publications while boosting website authority with a relevant, growing backlink profile. Learn more in this article.

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16 Customer Acquisition Strategies To Increase Conversion Rates

User Pilot

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. This article shows you how. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. In-app strategies for converting free or trial users to paying customers.

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10 Red Flags in Integrated Payment Partnerships: Moving Towards a Mutual Benefit

Navigate the complex world of integrated payment partnerships with this essential guide, a treasure trove of insights for software companies. It unveils ten critical red flags to watch out for, from the dangers of hidden fees to the constraints of restrictive contracts. This guide is crucial for identifying potential pitfalls and aligning with the right partners.

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5 Predictions about the Future of Customer Success in 2024 with Gainsight CEO Nick Mehta and SaaStr CEO Jason Lemkin

SaaStr

Is it the end of an era for customer success in SaaS? We just wrote up how some of the biggest changes of SaaS are now coming, specifically in Customer Success and Sales. Back in 2015, when didn’t have the data or NRR or GRR of 115 public SaaS companies. The number one insight back then was to put a person on it. Now, in 2024, we’re in the age of efficiencies, and we’re rethinking whether we should put more people on it or tolerate more churn and issues because we want to be cash flow positive.

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How an Outbound IVR Relieves Reps of the Most Tedious Tasks

The Daily Egg

Outbound Interactive Voice Response (IVR) systems are transforming business-customer interactions by automating tasks like appointment reminders and payment confirmations. This frees up. The post How an Outbound IVR Relieves Reps of the Most Tedious Tasks appeared first on The Daily Egg.

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3 ways to use a ‘listen-and-learn’ approach to drive alignment and growth

Totango

Our leadership team embraces a culture of ‘listen and learn,’ redefining how we share and act on customer insights. We’re more inclined to work proactively together versus being reactive and defensive. Madhavi Bezwada, VP of Client Success at Waystar. What could your organization accomplish if your workplace embraced a culture of listening and learning from one another rather than being siloed off and defensive?