July, 2022

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How SaaS Companies Should Prepare for an IPO

Sage Intacct

Wow, an IPO is a massive milestone! It signifies that your company is a clear forerunner in its market and that it’s run and managed effectively. Going public is something a company’s leadership can be incredibly proud of.

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The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long

SaaStr

So in theory, SMB SaaS is better than enterprise, at least 9 times out of 10: Deals close much faster. Customers don’t expect as much in terms of security, compliance, etc. Customers often can deploy on their own. There is often just 1 stakeholder to sell to. Often can avoid procurement, RFPs, and so many other headaches. Customers don’t expect you to build a feature before they buy.

SMB 363
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What Is Sales Training?

Predictable Revenue

What is sales training and why is it so important? Learn about each step in the sales training process and how the right program can improve your win rate. The post What Is Sales Training? appeared first on Predictable Revenue.

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How to Structure Your Sales Compensation Plan to Deliberately Undersell

Tom Tunguz

In Deliberately Underselling as Sales Strategy , I wrote about the importance of sizing contracts below customer needs to ensure customer success. “A key part of the formula: crafting the right account executive compensation structure to reward this strategy.” I received a pile of questions asking for more detail. Since then, I’ve spoken to many sales leaders & Lee Kirkpatrick who originally surfaced the concept during Office Hours on how to do this well.

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Struggling to Scale Test Coverage Under Pressure?

When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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Hootsuite Alternatives

The Daily Egg

Social media can be a real time waster if you don’t have the right systems to manage it. Everything happens so fast. The post Hootsuite Alternatives appeared first on The Daily Egg.

More Trending

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Four Ways to Manage SaaS Sales, VAT, and GST Taxes

FastSpring

When you sell around the world, there are more opportunities for growth. But there’s also more complexity. One big complication is sales tax, GST, and VAT: consumption taxes you’re expected to charge your customer and remit on their behalf. So what are your options when it comes to tax collection and compliance? In a one-hour webinar, we covered the four main ways that SaaS companies handle global sales taxes.

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The 10x Rule: What Raising $1 of Venture Capital Really Means

SaaStr

I originally wrote this post way, way back in the first year of SaaStr and have updated it every 2 years or so, because it’s an important thing to think about as a founder. Especially now in 2022, when venture capital again is scarcer, and more expensive, and far harder to close than it was during the go-go times for SaaS of 2021 and late 2020.

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How To Do Outbound Sales If You’re Legally Restricted

Predictable Revenue

Can outbound sales survive without cold calling? Here are our top tips to help you navigate sales prospecting where mass outreach is legally restricted. The post How To Do Outbound Sales If You’re Legally Restricted appeared first on Predictable Revenue.

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PE in VC in 22

Tom Tunguz

In 2018 at Saastr, Jason Lemkin & I talked about private equity becoming an increasingly aggressive buyer of venture-backed software companies. Last year, private equity firms inhaled $29 billion dollars’ worth of startups - a twenty-year record and 50% more than the previous peak. The high-water mark underscored the importance of private equity sponsors as an exit avenue for startups in black Sharpie marker.

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Mastering Apache Airflow® 3.0: What’s New (and What’s Next) for Data Orchestration

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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The Complete Guide to Ecommerce KPIs

The Daily Egg

If you’re running an ecommerce store, then you know the importance of monitoring key performance indicators (KPIs). By tracking the right KPIs, The post The Complete Guide to Ecommerce KPIs appeared first on The Daily Egg.

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Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

Intercom was created out of an epiphany in a small Dublin coffee shop because we realized that the impersonal, transactional way of doing business online just wasn’t cutting it for customers anymore. Ever since the beginning, our mission has been to make internet business personal, and the podcast has played a big role in that. What started as a series of interviews by co-founder Des Traynor soon bloomed into hundreds of episodes where we explore how businesses are driving growth through custome

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The story behind Google’s in-house desktop Linux

IT World

If you look around Google's Mountain View, CA offices, you'll see Windows machines, Chromebooks, Macs — and gLinux desktops. G what, you ask? Well, in addition to relying on Linux for its servers, Google has its very own Linux desktop distribution. You can't get it — darn it! — but for more than a decade, Google has been baking and eating its own homemade Linux desktop distribution.

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Dear SaaStr: How Do You Split Up Founder Shares?

SaaStr

Q: Dear SaaStr: How Do You Split Up Founder Shares? It’s a question for the ages. First, let’s note that most successful SaaS startups do not have equal founder splits. Less than 15% do. That data here: At the Top SaaS Companies, Founder-CEOs Own ~15% at IPO. And Most Co-Founders Are Not Equal (And That’s OK). Second, note that some founders leave.

Startup 358
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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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What is B2B sales?

Predictable Revenue

Learn what makes business to business sales (B2B sales) distinct from B2C, how to maximize your business sales process, and make the most of industry trends. The post What is B2B sales? appeared first on Predictable Revenue.

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Deliberately Underselling as Sales Strategy

Tom Tunguz

Let me tell you a tale of two software sales processes. Take 1: An ambitious account executive engages a sales prospect and hustles to sell the customer a mega contract that consumes nearly the entirety of a budget. Big commission check, high fives, president’s club, feeling fine. Nine months into the contract, the customer realizes they have over-provisioned.

Strategy 356
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The Complete Guide to Ecommerce Security

The Daily Egg

As each day brings another story about cybersecurity threats like DDoS attacks and phishing, ecommerce security is getting more important than ever. The post The Complete Guide to Ecommerce Security appeared first on The Daily Egg.

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Built for you: Two-way SMS, a next-generation Inbox, smarter bots, and more

Intercom, Inc.

We started off the summer with a bang – hosting the Summer 2022 edition of New at Intercom and announcing three huge new product releases: SMS , the next-generation Inbox , and Custom Actions and Custom Objects in bots. If you joined us for New at Intercom last month, you may already have some idea of what’s in store on Built For You this month, (but if not, you can watch it on-demand here ).

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World

Sparktoro

It could be a chicken or egg situation: Maybe the platforms have made us lazy, or we’ve trained their algorithms to reward platform-native content — as in, content that keeps people on the platforms’ sites instead of sending them to yours. Zero-Click Content.

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Most Likely, It’s Not The Market. It’s You.

SaaStr

So Hunter Walk of Homebrew aptly summarized what I’ve been trying to say less eloquently for about 2-3 months. For 90% of startups, if you’re struggling right now … sure blame the market. But it’s not that, if your market is huge. It’s You. “Note: I don’t want to hear seed companies complain about ‘the market.’ You literally just showed me a deck that said your TAM was 10,000 customers” @hunterwalk [link]. — Jason 2022 SaaStr Annual Sep 13-15 Lemkin (@jasonl

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How To Become a Motivational Sales Leader

Predictable Revenue

Rene Zamora, author of Part-Time Sales Management, shares his best tips to keep your outbound sales team motivated and maintain drive as a sales leader. The post How To Become a Motivational Sales Leader appeared first on Predictable Revenue.

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Spot the Difference

Tom Tunguz

What is the difference between web2 & web3, really? Yes, there are tokens and initial coin offerings and drops and discords. But, today, they resemble each other quite a bit. Here’s my mental model: Imagine a startup that sells sports cards. A web2 architecture for this app would have five parts. A transaction database: user 1 sold card ABC to user 3.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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The Complete Guide to Ecommerce Website Design

The Daily Egg

Ecommerce has become a popular and accessible way for people of all ages to make money online. It’s fast, easy, and can. The post The Complete Guide to Ecommerce Website Design appeared first on The Daily Egg.

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Intercom’s Sanj Bhayro on creating the right foundation to help businesses scale

Intercom, Inc.

Growth is arguably the most defining and sought-after trait of technology companies. Those line charts showing fast-rising user acquisition or explosive ARR have been synonymous with the industry over the past decade. However, growth is seldom linear, as is all too clear in the current economic climate. It fluctuates, plateaus, goes up and down with each new round of funding, new competitor, new technological leap – or even a global pandemic or economic downturn.

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a16z is Moving to the Cloud

Andreessen Horowitz

Since our inception in 2009, Andreessen Horowitz has been a Silicon Valley venture capital firm. This was highly intentional on our part. Historically, the largest number of great technology companies emerged from Silicon Valley for good reason – the network … The post a16z is Moving to the Cloud appeared first on Andreessen Horowitz.

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Gartner: Software Spend Will Still Grow by $100 Billion in 2023. To a Stunning $900 Billion.

SaaStr

Gartner: businesses will spend $100,000,000,000 more on software in 2023 than 2022. Yes, $100B more in 2023. Startups: THIS IS THE WORSE RECESSION SINCE THAT TULIP THING I READ ABOUT IN SCHOOL pic.twitter.com/qGKuXLchFQ. — Jason 2022 SaaStr Annual Sep 13-15 Lemkin (@jasonlk) July 15, 2022. So Gartner has its latest report out on worldwide IT forecasts, taking into account inflation, the Ukraine invasion, current effects, and other volatility today.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Why SDR Talent Management Is So Important

Predictable Revenue

Julian Marcuzzi joined the Predictable Revenue podcast to discuss why SDR talent management is so important. The post Why SDR Talent Management Is So Important appeared first on Predictable Revenue.

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A Masterclass in Sales Development from Lars Nilsson at Snowflake

Tom Tunguz

Yesterday, Office Hours welcomed Lars Nilsson, VP Sales Development from Snowflake to talk about his learnings across 5 companies he helped take public. Throughout the hour, Lars provided insightful perspectives on how to build sales organizations. These the five most memorable takeaways for me. In early-stage companies, founders sell for the first three to four quarters.

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How To Transfer a Website to Shopify

The Daily Egg

Shopify is one of the best ecommerce platforms on the market today. Moving your site to Shopify might sound intimidating. But it’s. The post How To Transfer a Website to Shopify appeared first on The Daily Egg.

Marketing 328